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Business productivity

Connect Braze to any app with two-way sync.

Two-way sync Braze across all your CRMs, databases, data warehouses, EDI systems, and AI tools, with custom workflows tailored to your data.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Object catalog

What Stacksync syncs in Braze.

These objects sync between Braze and any connected system, with field-level mapping and conflict resolution. Custom fields are picked up from the live schema where Braze exposes them.

Users
The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target.
Custom Attributes
Profile fields written from CRMs, warehouses, and product databases to drive personalization.
Custom Events
Behavioral events pushed into Braze to trigger campaigns and Canvases.
Purchases
Transaction records logged against profiles for revenue-based targeting.
Segments
Audience definitions read for membership export and campaign targeting.
Campaigns
Message sends whose metadata and analytics are read for reporting.
Canvases
Multi-step journeys; entry and performance data is read for lifecycle analysis.
Subscription Groups
Channel-level opt-in states synced with consent records in other systems.
Content Blocks
Reusable message content referenced across campaigns.
API surface

How Stacksync connects to Braze.

The connector runs on Braze's native API. Stacksync manages authentication, rate limits, retries, and schema changes so your team does not maintain integration code.

Connection
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Sync directions

  • Read Supported
  • Write Supported
  • Change data capture Not available
  • Webhooks Not available
What ships with Braze

Connect Braze for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every connection.

Real-time

Two-way sync

Changes in Braze instantly reflect across connected systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze record.

Observability

Monitoring

Track your Braze sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions.

Use cases

What teams run on the Braze connector.

Braze is bought by lifecycle marketing, marketing operations, and growth teams at consumer businesses running cross-channel messaging across email, push, in-app, and SMS. It sits downstream of the product and data stack, and its usefulness tracks how current its Users, Custom Attributes, Custom Events, and Purchases are, since Segments, Campaigns, and Canvases all key off that profile data. Data gravity therefore runs toward Braze: it consumes profile and event data more than it originates it.

  • Lifecycle marketing
  • Marketing operations
  • Growth engineering
  • Data engineering

  1. Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.

  2. Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.

  3. Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.

  4. Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.

  5. Sync audience membership computed in the warehouse into Braze segments for targeting.

  6. Syncing warehouse or CRM customer records into Braze Users and Custom Attributes so Segments target current data instead of a stale nightly export.

All Braze integrations

Pick the system you need to keep in sync with Braze. Each page covers the sync setup, field mapping, and common workflows for that pair.

CRM · 44

ERP · 38

Database · 50

Data warehouse · 29

Business productivity · 32

Accounting and finance · 15

How it works

Set up Braze in minutes, without APIs.

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze with its native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze objects to sync — Stacksync auto-detects the schema, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze database
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze connector FAQ

What can I sync with the Braze connector?

Braze's core objects — Users, Custom Attributes, Custom Events, Purchases and custom fields — can sync with any of 302 other systems. Every integration is real-time and bidirectional, with field-level mapping and conflict resolution.

How does Stacksync connect to Braze?

Via REST API, authenticated with REST API keys scoped to specific endpoints, issued per workspace. Changes are detected as follows — braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling. Stacksync manages rate limits, retries, and schema changes automatically.

Is the Braze connector two-way?

Yes. Changes made in Braze propagate to the connected system and vice versa, in milliseconds. One-way flows are also supported when a direction should stay read-only.

How long does a Braze integration take to set up?

Most Braze integrations go live in minutes: authenticate Braze and the other system, pick objects and fields, and enable the sync. No code and no infrastructure to manage.

Is Braze data secure in transit?

Stacksync is SOC 2 Type II, ISO 27001, GDPR and HIPAA compliant. Braze data is encrypted in transit, and a zero-persistent-storage architecture means records are not retained after a sync operation.

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more
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