Real-time
Two-way sync
Changes in Braze or Hibob instantly reflect in both systems. No stale data, no manual imports.
Business productivity ⇄ Human resources
Braze to Hibob integration — real-time, two-way sync
Keep Braze and Hibob in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Braze and Hibob
Keep the people, teams, and status that Braze and Hibob share aligned in real time, so a hire, role change, or departure recorded in one reaches the other within seconds.
Each tool in Braze keeps its own list of who can use it: users, members, or agents, along with the team they sit on and whether they are still active. Hibob is the authoritative record of the same people as employees, with their department, manager, and employment status. When those two are connected only by manual account admin or a periodic export, the work tools drift: new hires wait days for access, team and manager changes never catch up, and people who have left keep standing accounts.
Stacksync syncs Subscription Groups, Content Blocks, Users, Custom Attributes in Braze with Employment, Work, Salaries, Time off in Hibob bi-directionally and in real time. A person added, moved, or offboarded in Hibob creates or updates the matching user in Braze within seconds, with field-level mapping and conflict resolution in place of spreadsheets and one-off account changes. Where Braze captures details of its own, such as a corrected contact or a login identity, those can flow back to Hibob in whichever direction you configure.
Because the sync is field-level, each system keeps its own extras; only the shared facts, who a person is, which team they belong to, and whether their access should be on, are held in agreement.
Common use cases
- 01 Sync audience membership computed in the warehouse into Braze segments for targeting.
- 02 Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
- 03 Sync Time off requests and who's-out data into a scheduling or workforce-planning database for coverage and capacity reporting.
- 04 Two-way sync People (employee) profiles and Work records with a Postgres database so internal apps and directories read profiles in SQL while HR corrections flow back into Bob.
Common sync patterns
Org and team structure kept current
Department, team, and reporting-line changes from Hibob keep the groups, queues, or projects in Braze assigned to the right people.
Where Braze routes or assigns work by person: assignments follow the org
When someone changes teams or managers in Hibob, the queues, ownership, or approvals in Braze update to match, so work reaches whoever holds the role now.
Onboarding: access ready on day one
A new hire recorded in Hibob creates the matching user in Braze with the right team and manager already set, so people can start working without waiting on a provisioning ticket.
What you can sync between Braze and Hibob
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | Hibob objects | How this pairing syncs | |
|---|---|---|---|
| Purchases Transaction records logged against profiles for revenue-based targeting. | Time off Absence requests and who's-out data via /timeoff/employees/{id}/requests and /timeoff/whosout; submit new requests and read balances. | Purchases is specific to Braze and Time off to Hibob — each maps to any object or custom field on the other side. | |
| Segments Audience definitions read for membership export and campaign targeting. | Lifecycle Hire, termination, and leave status changes at /people/{id}/lifecycle; read-only and the source of lifecycle webhook events. | Segments is specific to Braze and Lifecycle to Hibob — each maps to any object or custom field on the other side. | |
| Campaigns Message sends whose metadata and analytics are read for reporting. | Documents Employee documents accessed under the Docs API; gated behind the Documents permission granted per service user. | Campaigns is specific to Braze and Documents to Hibob — each maps to any object or custom field on the other side. | |
| Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | Named lists Dropdown option lists such as departments and sites used to resolve field values when mapping People records during sync. | Canvases is specific to Braze and Named lists to Hibob — each maps to any object or custom field on the other side. | |
| Subscription Groups Channel-level opt-in states synced with consent records in other systems. | People (Employees) Core employee records with out-of-the-box and custom fields; read via POST /people/search, created and updated through the /people endpoints. | Subscription Groups is specific to Braze and People (Employees) to Hibob — each maps to any object or custom field on the other side. | |
| Content Blocks Reusable message content referenced across campaigns. | Employment Historical table of job terms, contract, and working pattern under /people/{id}/employment; full CRUD, entries keyed by effectiveDate. | Content Blocks is specific to Braze and Employment to Hibob — each maps to any object or custom field on the other side. |
How changes propagate between Braze and Hibob
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Braze Hibob Interval-based propagation
DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.
DeliveryEach detected change is written to Hibob through its API, with automatic retries and rate-limit backoff.
Hibob Braze Sub-second propagation
DetectionHibob notifies Stacksync of record changes through webhook events. Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events.
DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
- Hibob: Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
What ships with Braze ⇄ Hibob
Connect Braze and Hibob for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Hibob connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Braze or Hibob data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Braze or Hibob record.
Observability
Monitoring
Track your Braze ⇄ Hibob sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Braze and Hibob.
How the Braze and Hibob connectors work
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
Hibob
- Integration surface
- REST API (the Bob API)
- Authentication
- Service User credentials over HTTP Basic auth (Base64-encoded serviceUserId:serviceUserToken); permissions granted per data category (People, Payroll, Documents) in Bob admin
- Change detection
- Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event).
- Capabilities
- read · write · webhooks
- Rate limits
- Rate limits are enforced per service user; violations return HTTP 429 with X-RateLimit-Limit, X-RateLimit-Remaining, and X-RateLimit-Reset response headers. The docs list POST /people/search at 50 requests per minute, and bulk /people/search is preferred over per-record reads.
How it works
How to connect Braze to Hibob — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Braze and Hibob with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Braze
connected
Hibob
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Braze and Hibob objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Braze ⇄ HibobCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Braze HibobCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Braze and Hibob integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Braze and Hibob: authenticate both systems, choose the objects to sync (such as Braze's Purchases and Segments), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Braze: The users/track endpoint accepts attributes, custom events, and purchases for many users in a single batched request, which is the standard write path for syncs. Hibob: The GET Read-all-company-employees and Read-by-ID endpoints are legacy; Bob steers reads to POST /people/search, which the docs rate-limit at 50 requests per minute. Stacksync's field mapping accounts for these differences between Braze and Hibob without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Braze and Hibob records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Braze and Hibob connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Braze–Hibob integration in-house.
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Yes — Stacksync ships production-grade connectors for both Braze and Hibob. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Braze: Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling. On Hibob: Webhooks fire for employee created/updated/deleted, table-entry created/updated, time off, and lifecycle events; the employee.updated payload flags which fields changed and Bob recommends an API call for the full record. There is no CDC stream, and deleting a table entry fires no webhook (Bob has no table-entry deletion event). Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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