Real-time
Two-way sync
Changes in Attio or Braze instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Business productivity
Attio to Braze integration — real-time, two-way sync
Keep Attio and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Attio and Braze
Sync what happens in Braze with the customer records in Attio, in real time and in both directions.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Custom Events, Purchases, Segments, Campaigns in Braze to Users, Deals, Workspaces, Custom objects in Attio with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Attio, and CRM data flows the other way wherever Braze can store and use it.
Common use cases
- 01 Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
- 02 Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
- 03 Keep Attio aligned with a billing system or ERP on customer records and plan status.
- 04 Mirror lists and list entries into a database for pipeline reporting beyond the in-app views.
Common sync patterns
Where Braze runs outreach
Prospects, sends, and replies sync into Attio, keeping lead status current without manual imports.
Where Braze supplies contact or company data
Enriched fields land directly on records in Attio, and refreshes keep them from going stale.
Where Braze processes payments
Charges, refunds, and subscription changes appear on the account in Attio, so revenue context lives with the relationship.
What you can sync between Attio and Braze
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Attio objects | Braze objects | How this pairing syncs | |
|---|---|---|---|
| Users Synced with incremental and full sync per the Stacksync docs. | Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Deals Pipeline records; read out for revenue reporting and written to from automation. | Content Blocks Reusable message content referenced across campaigns. | Deals is specific to Attio and Content Blocks to Braze — each maps to any object or custom field on the other side. | |
| Workspaces Synced with incremental and full sync per the Stacksync docs. | Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. | Workspaces is specific to Attio and Custom Attributes to Braze — each maps to any object or custom field on the other side. | |
| Custom objects Workspace-defined objects that behave like standard ones in the API. | Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. | Custom objects is specific to Attio and Custom Events to Braze — each maps to any object or custom field on the other side. | |
| People Standard person object; synced with marketing tools and warehouse person tables. | Purchases Transaction records logged against profiles for revenue-based targeting. | People is specific to Attio and Purchases to Braze — each maps to any object or custom field on the other side. | |
| Companies Standard company object; matched to billing and product accounts in two-way syncs. | Segments Audience definitions read for membership export and campaign targeting. | Companies is specific to Attio and Segments to Braze — each maps to any object or custom field on the other side. |
How changes propagate between Attio and Braze
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Attio Braze Sub-second propagation
DetectionAttio notifies Stacksync of record changes through webhook events. Webhooks on record and list-entry events, with polling as a fallback.
DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.
Braze Attio Interval-based propagation
DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.
DeliveryEach detected change is written to Attio through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Attio: Subject to the platform's published API rate limits.
- Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
What ships with Attio ⇄ Braze
Connect Attio and Braze for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Attio–Braze connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Attio or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Attio or Braze record.
Observability
Monitoring
Track your Attio ⇄ Braze sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Attio and Braze.
How the Attio and Braze connectors work
Attio
- Integration surface
- REST API
- Authentication
- Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key)
- Change detection
- Webhooks on record and list-entry events, with polling as a fallback
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's published API rate limits.
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works
How to connect Attio to Braze — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Attio and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Attio
connected
Braze
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Attio and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Attio ⇄ BrazeCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Attio BrazeCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Attio and Braze integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Attio and Braze: authenticate both systems, choose the objects to sync (such as Attio's Users and Deals), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
On the Braze side: Custom Events, Purchases, Segments, Campaigns, plus custom fields where Braze exposes them. On the Attio side: Users, Deals, Workspaces, Custom objects. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Attio and Braze: Where Braze runs outreach; Where Braze supplies contact or company data; Where Braze processes payments. Prospects, sends, and replies sync into Attio, keeping lead status current without manual imports.
-
Attio: REST API. Authentication: Guided in-app connection ("Attio CRM" connection created in a few clicks, "without any coding required"); the docs do not name the underlying auth mechanism (OAuth vs API key). Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Stacksync manages authentication, retries, and rate limits on both sides.
-
Braze: The users/track endpoint accepts attributes, custom events, and purchases for many users in a single batched request, which is the standard write path for syncs. Attio: Object coverage limited to the six listed entries (People, Companies, Users, Deals, Workspaces, custom objects); anything else requires emailing Stacksync. Stacksync's field mapping accounts for these differences between Attio and Braze without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
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GDPR
CCPA
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
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