Real-time
Two-way sync
Changes in Braze or Outreach instantly reflect in both systems. No stale data, no manual imports.
Business productivity ⇄ CRM
Braze to Outreach integration — real-time, two-way sync
Keep Braze and Outreach in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Braze and Outreach
Sync what happens in Braze with the customer records in Outreach, in real time and in both directions.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Campaigns, Canvases, Subscription Groups, Content Blocks in Braze to Users, Mailboxes, Prospects, Accounts in Outreach with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Outreach, and CRM data flows the other way wherever Braze can store and use it.
Common use cases
- 01 Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.
- 02 Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
- 03 Enroll leads in sequences automatically by writing sequence-state records when a lead crosses a scoring threshold in the warehouse.
- 04 Pull mailing, call, and task activity into a database for engagement analytics beyond native reports.
Common sync patterns
Where Braze runs outreach
Prospects, sends, and replies sync into Outreach, keeping lead status current without manual imports.
Where Braze supplies contact or company data
Enriched fields land directly on records in Outreach, and refreshes keep them from going stale.
Where Braze processes payments
Charges, refunds, and subscription changes appear on the account in Outreach, so revenue context lives with the relationship.
What you can sync between Braze and Outreach
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | Outreach objects | How this pairing syncs | |
|---|---|---|---|
| Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Users Seat holders used to resolve ownership on synced records | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Subscription Groups Channel-level opt-in states synced with consent records in other systems. | Mailings Sent emails with engagement data, pulled for activity analytics | Subscription Groups is specific to Braze and Mailings to Outreach — each maps to any object or custom field on the other side. | |
| Content Blocks Reusable message content referenced across campaigns. | Calls Logged call records synced into engagement reporting | Content Blocks is specific to Braze and Calls to Outreach — each maps to any object or custom field on the other side. | |
| Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. | Tasks Rep action items mirrored between Outreach and the CRM | Custom Attributes is specific to Braze and Tasks to Outreach — each maps to any object or custom field on the other side. | |
| Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. | Opportunities Deal records used to tie engagement to pipeline outcomes | Custom Events is specific to Braze and Opportunities to Outreach — each maps to any object or custom field on the other side. | |
| Purchases Transaction records logged against profiles for revenue-based targeting. | Mailboxes Connected sending accounts referenced when attributing outbound activity | Purchases is specific to Braze and Mailboxes to Outreach — each maps to any object or custom field on the other side. |
How changes propagate between Braze and Outreach
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Braze Outreach Interval-based propagation
DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.
DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.
Outreach Braze Sub-second propagation
DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.
DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
- Outreach: Subject to per-user hourly rate limits.
What ships with Braze ⇄ Outreach
Connect Braze and Outreach for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Outreach connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Braze or Outreach data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Braze or Outreach record.
Observability
Monitoring
Track your Braze ⇄ Outreach sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Braze and Outreach.
How the Braze and Outreach connectors work
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
Outreach
- Integration surface
- REST API conforming to the JSON:API specification
- Authentication
- OAuth 2.0
- Change detection
- webhook subscriptions on resource create, update, and destroy events, plus polling
- Capabilities
- read · write · webhooks
- Rate limits
- subject to per-user hourly rate limits
How it works
How to connect Braze to Outreach — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Braze and Outreach with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Braze
connected
Outreach
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Braze and Outreach objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Braze ⇄ OutreachCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Braze OutreachCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Braze and Outreach integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Braze and Outreach: authenticate both systems, choose the objects to sync (such as Braze's Users and Subscription Groups), map fields visually, and changes propagate both ways in milliseconds — no code required.
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On the Braze side: Campaigns, Canvases, Subscription Groups, Content Blocks, plus custom fields where Braze exposes them. On the Outreach side: Users, Mailboxes, Prospects, Accounts. Stacksync auto-detects both schemas and converts types between the two systems.
-
Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Braze and Outreach: Where Braze runs outreach; Where Braze supplies contact or company data; Where Braze processes payments. Prospects, sends, and replies sync into Outreach, keeping lead status current without manual imports.
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Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Outreach: REST API conforming to the JSON:API specification. Authentication: OAuth 2.0. Stacksync manages authentication, retries, and rate limits on both sides.
-
Braze: The users/track endpoint accepts attributes, custom events, and purchases for many users in a single batched request, which is the standard write path for syncs. Outreach: Sequence enrollment is modeled as its own resource (sequence states), so adding a prospect to a cadence is a normal record write rather than a special action. Stacksync's field mapping accounts for these differences between Braze and Outreach without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 492 integrations available for Braze and Outreach.
Popular · 8 of 492
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Braze ⇄ DealCloud -
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Outreach ⇄ Lusha -
Outreach ⇄ Microsoft 365 -
Outreach ⇄ Microsoft Dynamics 365 -
Outreach ⇄ Microsoft Teams
No integrations match .
