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Braze to PagerDuty integration — real-time, two-way sync

Keep Braze and PagerDuty in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and PagerDuty

Connect the tickets, records, and events in Braze to the systems engineering runs in PagerDuty, kept current in real time and in both directions.

Braze is where customer-facing and operational work happens: the tickets, conversations, contacts, and records a team touches every day. PagerDuty is where engineering runs the systems behind that work — the issue trackers, message brokers, directories, and monitors that keep services moving. The same items, people, and events matter to both, and when the only link between them is a manual hand-off or an overnight export, each side acts on a stale copy of what the other already knows.

Stacksync syncs Custom Events, Purchases, Segments, Campaigns in Braze with Teams, Schedules, Escalation Policies, On-Calls in PagerDuty field by field, in real time, and in both directions. You decide which system owns which fields; Stacksync maps the overlap, resolves conflicts by rules you set, and keeps every copy current, with no middleware to build and no API limits to babysit.

Common use cases

  • 01 Sync audience membership computed in the warehouse into Braze segments for targeting.
  • 02 Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • 03 Mirror Services and their integration keys with a CMDB or service catalog so ownership and tier metadata stay aligned in both directions.
  • 04 Provision and deactivate Users and Team memberships two-way from an HRIS or identity provider so the on-call roster matches the current org.

Common sync patterns

Where PagerDuty watches operations: live volumes for visibility

Open items, throughput, and error counts from Braze replicate into PagerDuty, so the operational view reflects what is actually happening in the business.

One shared record across both systems

Where both systems keep records for the same contacts, items, or users, a correction in either updates the other, ending dual maintenance and keeping IDs aligned for every other flow.

Where PagerDuty tracks engineering work: requests become issues

A ticket or request raised in Braze opens or updates a matching issue in PagerDuty, and status, comments, and resolution flow back, so support and engineering work the same item instead of retyping it.

What you can sync between Braze and PagerDuty

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects PagerDuty objects How this pairing syncs
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Users Responders with contact methods and notification rules; provisioned and updated two-way to keep the on-call roster aligned with an HRIS or identity provider. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Campaigns Message sends whose metadata and analytics are read for reporting. Notes and Log Entries Notes are writable to append context to an incident; log entries are a read-only record of every action taken on that incident. Campaigns is specific to Braze and Notes and Log Entries to PagerDuty — each maps to any object or custom field on the other side.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Incidents Core records with status of triggered, acknowledged, or resolved plus urgency and assignments; created, updated, and resolved two-way, with V3 webhooks firing on each transition. Canvases is specific to Braze and Incidents to PagerDuty — each maps to any object or custom field on the other side.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Services Technical services that group incidents and hold integration keys; read and written two-way, with service.created, service.updated, and service.deleted webhook events. Subscription Groups is specific to Braze and Services to PagerDuty — each maps to any object or custom field on the other side.
Content Blocks Reusable message content referenced across campaigns. Teams Groupings of users, services, and escalation policies; synced two-way so membership mirrors org structure from an IdP or HRIS. Content Blocks is specific to Braze and Teams to PagerDuty — each maps to any object or custom field on the other side.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Schedules On-call rotations built from layers and overrides; read and written so calendar or workforce tools can drive who is on call. Custom Attributes is specific to Braze and Schedules to PagerDuty — each maps to any object or custom field on the other side.

How changes propagate between Braze and PagerDuty

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Braze PagerDuty Interval-based propagation

DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.

DeliveryEach detected change is written to PagerDuty through its API, with automatic retries and rate-limit backoff.

PagerDuty Braze Sub-second propagation

DetectionPagerDuty notifies Stacksync of record changes through webhook events. V3 webhook subscriptions push incident.* and service.* events (triggered, acknowledged, escalated, resolved, created, updated).

DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
  • PagerDuty: REST API allows 960 requests per minute per token and returns HTTP 429 when exceeded; the Events API is rate-limited separately per integration key.
What ships with Braze ⇄ PagerDuty

Connect Braze and PagerDuty for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–PagerDuty connection.

Real-time

Two-way sync

Changes in Braze or PagerDuty instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or PagerDuty data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or PagerDuty record.

Observability

Monitoring

Track your Braze ⇄ PagerDuty sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and PagerDuty.

How the Braze and PagerDuty connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

PagerDuty

Integration surface
REST API v2 (plus Events API v2 for inbound alerts)
Authentication
REST API token via the Authorization: Token header (account-level for full access or user-level scoped to the user's permissions), or OAuth 2.0 (Authorization Code / PKCE); the Events API v2 uses a per-service routing (integration) key
Change detection
V3 webhook subscriptions push incident.* and service.* events (triggered, acknowledged, escalated, resolved, created, updated); list endpoints also support polling with updated_at and since/until windows
Capabilities
read · write · webhooks
Rate limits
REST API allows 960 requests per minute per token and returns HTTP 429 when exceeded; the Events API is rate-limited separately per integration key.
PagerDuty setup guide
How it works

How to connect Braze to PagerDuty — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and PagerDuty with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    PagerDuty connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and PagerDuty objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ PagerDuty
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze PagerDuty
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and PagerDuty integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 378 integrations available for Braze and PagerDuty.

Popular · 7 of 378
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