Fulfillment handoffs
Validate a ready-to-release order, submit only an approved warehouse action, and reconcile the resulting shipment.
Explore workflows ↗Consumer packaged goods

Two-way sync, workflow automation, Genies, and EDI for CPG companies combining manufacturing, distribution, wholesale, and ecommerce.
Retailer, marketplace, DTC, warehouse, and ERP records disagree while staff bridge the gaps in spreadsheets.
Explore your process in a demo, or get our shared two-way sync architecture guide.
The platform, in operating order
Keep shared customer, order, and operational records aligned, with clear field ownership.
Explore two-way sync 02Move approved work between systems, assign exceptions, and confirm the result.
Explore workflows 03Investigate cross-system questions, assemble the evidence, and prepare the next action.
Explore ai agents (genies) 04Connect trading-partner documents to operational records and exception handling.
Explore ediBuilt around your operations
US CPG CEOs, COOs, CFOs, IT leaders, and operations teams at companies with 100–1,000 employees.
Validate a ready-to-release order, submit only an approved warehouse action, and reconcile the resulting shipment.
Explore workflows ↗Require a current finance approval before a blocked order re-enters fulfillment.
Explore workflows ↗A configurable Genie job that gathers order, shipment, invoice, and payment evidence for operations and finance review.
Explore Genies ↗Find your company type
Connect food-brand ecommerce, grocery wholesale, co-packer receipts, and retailer shipment evidence.
Explore packaged food and snacks ↗Connect nutrition-brand product variants, practitioner wholesale, returns, and approved product-document requests.
Explore nutrition and supplements ↗Connect beverage ecommerce, distributor accounts, case and pallet records, delivery exceptions, and EDI.
Explore beverages ↗Connect personal-care product variants, salon wholesale, tester fulfillment, returns, and retailer onboarding documents.
Explore personal care ↗Connect household-product ecommerce, marketplace orders, janitorial distribution, replenishment, and quantity disputes.
Explore household consumables ↗Connect pet-product ecommerce, independent retailer accounts, wholesale exceptions, approved lot holds, and complaint evidence.
Explore pet food and treats ↗Your systems and records
| Record | Owner | Operating rule |
|---|---|---|
| Channel order | Commerce operations | Preserve the channel order ID, line ID, currency, and fulfillment responsibility. |
| ERP transaction | Finance | Own the booked amount, payment application, credit decision, and posting status. |
| Pack crosswalk | Product operations | Version each channel SKU to the ERP item and the correct unit or case conversion. |
| Warehouse result | Fulfillment operations | Keep shipment and receipt evidence separate from an instruction to pick or ship. |
Map retailer purchase orders, acknowledgments, shipments, and invoices with partner-specific item and pack rules.
Implementation and operating guides
Shopify keeps the storefront order and shopper context, NetSuite keeps the posted transaction, and a customer crosswalk stops a guest order from landing on a distributor account.
Read-only Amazon Seller Central data gives NetSuite a linked trail from order line to fee, refund and settlement, with every unexplained residual kept visible for finance.
Sales works the distributor relationship in HubSpot while NetSuite owns the legal customer, terms and ledger, and a timestamped snapshot tells reps whether a hold is current.
A manufacturer's first Shopify store keeps bottles and starter kits tied to Acumatica stock codes, so a two-kit order never becomes two cases or skips the release process.
Salesforce keeps the strategic parent and regional opportunities, while each Dynamics 365 F&O customer stays tied to its legal entity, currency and finance-owned terms.
Postgres holds the channel SKU aliases, pack conversions and account crosswalks CPG teams keep in spreadsheets, while NetSuite stays the owner of the ERP fields it mirrors.
Channel request, NetSuite release decision and approved pack conversion come together before an Extensiv instruction goes out, and a partial shipment leaves the rest open.
Finance approves one order, amount and time window; the workflow rechecks NetSuite before release and reports to HubSpot and Slack without letting either trigger it.
A retailer's buyer contact, trading name and three delivery centers become one approved NetSuite customer only after finance and operations each close their part of the case.
Give the Genie one open order or disputed invoice and stable record IDs; it returns the timeline, contradictions and missing links, and leaves the credit decision to finance.
Cases on the invoice, units on the receiving note and a second delivery after the first receipt: the Genie keeps those differences visible before anyone accepts a shortage claim.
A retailer's case quantities and item numbers map to NetSuite units and SKUs, and each outbound document is built by its owner from accepted, packed or invoiced facts.
The system that created the field owns it. Commerce operations keeps the channel order with its channel order ID, line ID, and currency; finance owns the ERP transaction, including the booked amount and posting status. Two-way sync carries the shared identifiers between Shopify and NetSuite so both teams see one order. Amazon Seller Central works differently: the connector imports marketplace evidence with read-only access and does not update listings, cancel Amazon orders, or issue marketplace refunds. Warehouse and commerce actions are scoped separately, each with its own permissions.
No. The credit release workflow checks for a current finance approval on the ERP transaction before a blocked order moves. Finance owns the credit decision and payment application, so a stale or missing approval stops the handoff and routes the order back to the finance owner. Once approval is present, the workflow submits the approved warehouse action and waits for the warehouse result, which records the actual shipment rather than the instruction to ship. Nothing bypasses the approval step.
A review packet, not a correction. The Genie pulls the channel order, the ERP transaction, and the approved warehouse result, then lists source IDs, quantity and payment differences, and any missing evidence, and names the next owner. It reads the pack crosswalk so unit and case quantities compare correctly. Issuing a credit, releasing a hold, or contacting a retailer stays with the person who reviews the packet; the Genie prepares that action but does not take it.
Bring one real process
Bring the systems, record types, and exceptions your team handles today. We’ll scope the connections and actions, then walk through the path to a confirmed result.
Explore your process in a demo, or get our shared two-way sync architecture guide.