Real-time
Two-way sync
Changes in Active Directory or Braze instantly reflect in both systems. No stale data, no manual imports.
Security and identity ⇄ Business productivity
Active Directory to Braze integration — real-time, two-way sync
Keep Active Directory and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from MuleSoft
Case study
Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
Case study
Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect Active Directory and Braze
Keep the users, groups, and profile details that Braze and Active Directory share consistent in real time, so who can work in Braze always matches who your directory in Active Directory says belongs there.
Active Directory is where a company records who its people are: their accounts, the groups and roles they hold, and the attributes attached to each one. Braze is where a slice of those same people do their work, as agents, members, or seats, and every one of them needs a matching account with the right access. When a directory and a productivity tool are maintained by hand, someone added, moved, or offboarded in one becomes a stale entry in the other within the hour.
Stacksync syncs Subscription Groups, Content Blocks, Users, Custom Attributes in Braze with Directory roles, Service principals & applications, Organizational units, Organizational contacts in Active Directory bi-directionally and in real time. A user created, renamed, moved between groups, or deactivated in either system updates the matching record in the other within seconds, with field-level mapping and conflict resolution in place of CSV uploads and nightly IT batch jobs.
That matters most at the edges of employment. When both systems agree on who has an account, which groups they belong to, and whether they are still active, granting access on day one and revoking it on the last day stops being a manual checklist that trails the directory.
Common use cases
- 01 Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
- 02 Sync audience membership computed in the warehouse into Braze segments for targeting.
- 03 Read Users, Groups, and directoryRole assignments into a warehouse for periodic access reviews and SOC 2 audit evidence.
- 04 Keep security-group memberships aligned with application entitlement tables so access reflects the right teams as they change.
Common sync patterns
Keep profile attributes current
A person's name, email, department, manager, or phone number corrected in either system updates the other, so the productivity tool shows the same details the directory holds of record.
Mirror group and role membership
Moving a user between groups or roles in Active Directory updates their team, permission set, or seat in Braze, so what someone can do reflects where they sit in the directory.
One record per person
People matched across both systems on email or an external ID stay linked, so every account and action in Braze ties back to the right identity in Active Directory.
What you can sync between Active Directory and Braze
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Active Directory objects | Braze objects | How this pairing syncs | |
|---|---|---|---|
| Users User accounts in Entra ID and on-prem AD DS; synced two-way to create, update attributes, and enable or disable accounts. | Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Devices Registered and joined device objects; typically read into a database for inventory and compliance reporting. | Segments Audience definitions read for membership export and campaign targeting. | Devices is specific to Active Directory and Segments to Braze — each maps to any object or custom field on the other side. | |
| Directory roles Admin role assignments (directoryRole); read for access reviews and least-privilege governance. | Campaigns Message sends whose metadata and analytics are read for reporting. | Directory roles is specific to Active Directory and Campaigns to Braze — each maps to any object or custom field on the other side. | |
| Service principals & applications App registrations and enterprise apps; read-mostly for entitlement and license inventory. | Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | Service principals & applications is specific to Active Directory and Canvases to Braze — each maps to any object or custom field on the other side. | |
| Organizational units On-prem AD DS containers (LDAP organizationalUnit) used to scope which users and groups a sync includes. | Subscription Groups Channel-level opt-in states synced with consent records in other systems. | Organizational units is specific to Active Directory and Subscription Groups to Braze — each maps to any object or custom field on the other side. | |
| Organizational contacts Directory contact objects (orgContact); synced for shared address-book and CRM person records. | Content Blocks Reusable message content referenced across campaigns. | Organizational contacts is specific to Active Directory and Content Blocks to Braze — each maps to any object or custom field on the other side. |
How changes propagate between Active Directory and Braze
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Active Directory Braze Sub-second propagation
DetectionActive Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (change tracking) for Users and Groups, plus change-notification subscriptions (webhooks) for near-real-time triggers.
DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.
Braze Active Directory Interval-based propagation
DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.
DeliveryEach detected change is written to Active Directory through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Active Directory: Graph throttles by resource-unit cost per app per tenant in 10-second windows (about 3,500–8,000 units by tenant size); directory delta tokens expire after ~7 days.
- Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
What ships with Active Directory ⇄ Braze
Connect Active Directory and Braze for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Active Directory–Braze connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Active Directory or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Active Directory or Braze record.
Observability
Monitoring
Track your Active Directory ⇄ Braze sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Active Directory and Braze.
How the Active Directory and Braze connectors work
Active Directory
- Integration surface
- Microsoft Graph REST API (Entra ID / cloud) and LDAP/LDAPS (on-premises AD DS)
- Authentication
- OAuth 2.0 via the Microsoft identity platform — an app registration with application or delegated permissions (e.g. User.ReadWrite.All, Group.ReadWrite.All) and admin consent; on-prem AD DS uses a bound service account over LDAPS.
- Change detection
- Microsoft Graph delta query (change tracking) for Users and Groups, plus change-notification subscriptions (webhooks) for near-real-time triggers; on-prem AD DS uses the DirSync control and uSNChanged polling.
- Capabilities
- read · write · webhooks
- Rate limits
- Graph throttles by resource-unit cost per app per tenant in 10-second windows (about 3,500–8,000 units by tenant size); directory delta tokens expire after ~7 days.
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works
How to connect Active Directory to Braze — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Active Directory and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Active Directory
connected
Braze
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Active Directory and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Active Directory ⇄ BrazeCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Active Directory BrazeCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Active Directory and Braze integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Active Directory and Braze: authenticate both systems, choose the objects to sync (such as Active Directory's Users and Devices), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Common patterns for Active Directory and Braze: Keep profile attributes current; Mirror group and role membership; One record per person. A person's name, email, department, manager, or phone number corrected in either system updates the other, so the productivity tool shows the same details the directory holds of record.
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Active Directory: Microsoft Graph REST API (Entra ID / cloud) and LDAP/LDAPS (on-premises AD DS). Authentication: OAuth 2.0 via the Microsoft identity platform — an app registration with application or delegated permissions (e.g. User.ReadWrite.All, Group.ReadWrite.All) and admin consent; on-prem AD DS uses a bound service account over LDAPS. Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Stacksync manages authentication, retries, and rate limits on both sides.
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Braze: The users/track endpoint accepts attributes, custom events, and purchases for many users in a single batched request, which is the standard write path for syncs. Active Directory: On-premises AD DS has no Graph API and syncs over LDAP/LDAPS using the DirSync control, which needs the DS-Replication-Get-Changes right on the partition. Stacksync's field mapping accounts for these differences between Active Directory and Braze without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Active Directory and Braze records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Active Directory and Braze connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Active Directory–Braze integration in-house.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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