Real-time
Two-way sync
Changes in Braze or Seismic instantly reflect in both systems. No stale data, no manual imports.
Business productivity ⇄ CRM
Braze to Seismic integration — real-time, two-way sync
Keep Braze and Seismic in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Braze and Seismic
Sync what happens in Braze with the customer records in Seismic, in real time and in both directions.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Custom Attributes, Custom Events, Purchases, Segments in Braze to Users, User Groups, Teamsites, LiveSend Links in Seismic with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Seismic, and CRM data flows the other way wherever Braze can store and use it.
Common use cases
- 01 Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
- 02 Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
- 03 Provision and deactivate Seismic Users and User Groups from an HRIS or IdP so content access mirrors joiner, mover, and leaver changes.
- 04 Extract content-interaction and LiveSend engagement from the Reporting API v2 into a warehouse to tie asset views to CRM Opportunities.
Common sync patterns
Where Braze supplies contact or company data
Enriched fields land directly on records in Seismic, and refreshes keep them from going stale.
Where Braze processes payments
Charges, refunds, and subscription changes appear on the account in Seismic, so revenue context lives with the relationship.
Where Braze can store CRM context: fields kept current
Owner, lifecycle stage, or account details from Seismic sync into Braze, so people working there have the context without switching tools.
What you can sync between Braze and Seismic
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Braze objects | Seismic objects | How this pairing syncs | |
|---|---|---|---|
| Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Users User records managed through SCIM 2.0 and legacy user endpoints; created, updated, and deactivated for provisioning sync. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. | User Groups Group definitions and membership that govern content access; synced from an IdP or HRIS to keep permissions current. | Custom Attributes is specific to Braze and User Groups to Seismic — each maps to any object or custom field on the other side. | |
| Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. | Teamsites Tenant-scoped workspace partitions organizing Library content, permissions, and config; scoped by teamSiteId on most content calls. | Custom Events is specific to Braze and Teamsites to Seismic — each maps to any object or custom field on the other side. | |
| Purchases Transaction records logged against profiles for revenue-based targeting. | LiveSend Links Trackable content-share links created via the engagement API; their open and view engagement is read back through Reporting. | Purchases is specific to Braze and LiveSend Links to Seismic — each maps to any object or custom field on the other side. | |
| Segments Audience definitions read for membership export and campaign targeting. | Digital Sales Rooms Buyer-facing microsites (DSRs); lifecycle and content-change events surface via webhooks, currently marked Early Access. | Segments is specific to Braze and Digital Sales Rooms to Seismic — each maps to any object or custom field on the other side. | |
| Campaigns Message sends whose metadata and analytics are read for reporting. | Reporting Activities Content-interaction, engagement, and usage analytics extracted read-only through the ETL-oriented Reporting API v2 for a warehouse. | Campaigns is specific to Braze and Reporting Activities to Seismic — each maps to any object or custom field on the other side. |
How changes propagate between Braze and Seismic
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Braze Seismic Interval-based propagation
DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.
DeliveryEach detected change is written to Seismic through its API, with automatic retries and rate-limit backoff.
Seismic Braze Sub-second propagation
DetectionSeismic notifies Stacksync of record changes through webhook events. Webhooks for content, version, user, group, workflow, DSR, and LiveSend events.
DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
- Seismic: Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers.
What ships with Braze ⇄ Seismic
Connect Braze and Seismic for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Seismic connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Braze or Seismic data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Braze or Seismic record.
Observability
Monitoring
Track your Braze ⇄ Seismic sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Braze and Seismic.
How the Braze and Seismic connectors work
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
Seismic
- Integration surface
- REST Integration APIs and Reporting API v2
- Authentication
- OAuth 2.0 / OpenID Connect; Bearer token in the Authorization header, via Authorization Code (user context) or client-credentials app-only flows
- Change detection
- Webhooks for content, version, user, group, workflow, DSR, and LiveSend events; the Reporting API v2 is polled for batch historical extracts (ETL-oriented, not high-frequency)
- Capabilities
- read · write · webhooks
- Rate limits
- Tiered per-endpoint limits over a rolling 60-second window; exceeding returns HTTP 429, with X-Seismic-Remaining-Calls and X-Seismic-Total-Calls headers
How it works
How to connect Braze to Seismic — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Braze and Seismic with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Braze
connected
Seismic
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Braze and Seismic objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Braze ⇄ SeismicCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Braze SeismicCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Braze and Seismic integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Braze and Seismic: authenticate both systems, choose the objects to sync (such as Braze's Users and Custom Attributes), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Braze and Seismic: Where Braze supplies contact or company data; Where Braze processes payments; Where Braze can store CRM context: fields kept current. Enriched fields land directly on records in Seismic, and refreshes keep them from going stale.
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Braze: REST API. Authentication: REST API keys scoped to specific endpoints, issued per workspace. Seismic: REST Integration APIs and Reporting API v2. Authentication: OAuth 2.0 / OpenID Connect; Bearer token in the Authorization header, via Authorization Code (user context) or client-credentials app-only flows. Stacksync manages authentication, retries, and rate limits on both sides.
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Braze: The users/track endpoint accepts attributes, custom events, and purchases for many users in a single batched request, which is the standard write path for syncs. Seismic: Webhook events are tenant-scoped and can be filtered by attributes like contentId, teamSiteId, tenantId, and format using JSONPath or regex expressions. Stacksync's field mapping accounts for these differences between Braze and Seismic without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Braze and Seismic records are not retained after a sync operation.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
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