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Business productivity ⇄ Data warehouse

Braze to Materialize integration — real-time, two-way sync

Keep Braze and Materialize in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Materialize

Get the data locked inside Braze into Materialize as live tables, and send results back where Braze can use them, without writing a pipeline.

Whatever Braze is used for, it accumulates data the rest of the company wants to analyze, and that data usually sits behind an API rather than in the warehouse. Building and babysitting an extraction pipeline is the tax most teams pay for it.

Stacksync syncs Campaigns, Canvases, Subscription Groups, Content Blocks from Braze into tables in Materialize continuously, handling schema, rate limits, and retries. Because the sync is bi-directional, results computed in Materialize can also be written back into fields in Braze where the tool can use them.

Common use cases

  • 01 Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • 02 Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • 03 Sync operational CRM or ERP data into Materialize so real-time views stay current without batch loads.
  • 04 Read computed view results back into a CRM or application database as derived fields.

Common sync patterns

History that outlives the tool

A continuously synced copy in Materialize preserves a queryable record even as data ages out of Braze or gets changed inside it.

Analytics on Braze's data

Records and events from Braze land in Materialize as queryable tables, current within seconds and ready to join with the rest of the warehouse.

Cross-tool reporting

Combine Braze's data with data from every other synced system to answer questions no single tool can.

What you can sync between Braze and Materialize

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Materialize objects How this pairing syncs
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Connections & Secrets Stored credentials and endpoints used by sources and sinks. Canvases is specific to Braze and Connections & Secrets to Materialize — each maps to any object or custom field on the other side.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Schemas & Databases Namespaces that organize objects a sync targets. Subscription Groups is specific to Braze and Schemas & Databases to Materialize — each maps to any object or custom field on the other side.
Content Blocks Reusable message content referenced across campaigns. Tables User-managed tables that accept INSERT/UPDATE/DELETE from sync pipelines. Content Blocks is specific to Braze and Tables to Materialize — each maps to any object or custom field on the other side.
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Sources Ingestion points (Kafka, Postgres CDC, MySQL CDC, webhook) that feed external data into Materialize. Users is specific to Braze and Sources to Materialize — each maps to any object or custom field on the other side.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Materialized Views Incrementally maintained query results that syncs read as continuously up-to-date datasets. Custom Attributes is specific to Braze and Materialized Views to Materialize — each maps to any object or custom field on the other side.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Sinks Outbound connections that emit view changes to Kafka topics. Custom Events is specific to Braze and Sinks to Materialize — each maps to any object or custom field on the other side.

How changes propagate between Braze and Materialize

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Braze Materialize Interval-based propagation

DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.

DeliveryEach detected change is applied to Materialize as a row-level write, with types converted between the two schemas.

Materialize Braze Sub-second propagation

DetectionChanges in Materialize are captured at the source via change data capture — no polling loop against its API. SUBSCRIBE queries stream row-level changes of any view or table to the client.

DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
What ships with Braze ⇄ Materialize

Connect Braze and Materialize for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Materialize connection.

Real-time

Two-way sync

Changes in Braze or Materialize instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Materialize data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Materialize record.

Observability

Monitoring

Track your Braze ⇄ Materialize sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Materialize.

How the Braze and Materialize connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Materialize

Integration surface
PostgreSQL wire protocol (SQL)
Authentication
Database credentials (username/password; app passwords in the managed cloud service)
Change detection
SUBSCRIBE queries stream row-level changes of any view or table to the client
Capabilities
read · write · CDC
How it works

How to connect Braze to Materialize — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Materialize with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Materialize connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Materialize objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Materialize
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Materialize
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and Materialize integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 430 integrations available for Braze and Materialize.

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