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Business productivity ⇄ CRM

Braze to Gladly integration — real-time, two-way sync

Keep Braze and Gladly in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and Gladly

Sync what happens in Braze with the customer records in Gladly, in real time and in both directions.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Braze holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Stacksync connects Segments, Campaigns, Canvases, Subscription Groups in Braze to Conversation items, Agents, Topics, Tasks in Gladly with bi-directional, real-time sync. Activity and record changes in Braze update the matching contact or account in Gladly, and CRM data flows the other way wherever Braze can store and use it.

Common use cases

  • 01 Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
  • 02 Sync audience membership computed in the warehouse into Braze segments for targeting.
  • 03 Sync Gladly customer profiles with an order database so agents see purchase history and profile updates flow back.
  • 04 Mirror conversations and topics into a warehouse for CX analytics and staffing models.

Common sync patterns

Where Braze runs outreach

Prospects, sends, and replies sync into Gladly, keeping lead status current without manual imports.

Where Braze supplies contact or company data

Enriched fields land directly on records in Gladly, and refreshes keep them from going stale.

Where Braze processes payments

Charges, refunds, and subscription changes appear on the account in Gladly, so revenue context lives with the relationship.

What you can sync between Braze and Gladly

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects Gladly objects How this pairing syncs
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Conversations Each customer's continuous timeline; status and outcomes sync to CRMs and warehouses. Custom Events is specific to Braze and Conversations to Gladly — each maps to any object or custom field on the other side.
Purchases Transaction records logged against profiles for revenue-based targeting. Conversation items Individual messages across voice, SMS, chat, and email attached to the conversation. Purchases is specific to Braze and Conversation items to Gladly — each maps to any object or custom field on the other side.
Segments Audience definitions read for membership export and campaign targeting. Agents User records used to attribute work in CX analytics. Segments is specific to Braze and Agents to Gladly — each maps to any object or custom field on the other side.
Campaigns Message sends whose metadata and analytics are read for reporting. Topics Categorization applied to conversations; the key dimension for contact-driver reporting. Campaigns is specific to Braze and Topics to Gladly — each maps to any object or custom field on the other side.
Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. Tasks Follow-up work items created from external triggers or synced for workload reporting. Canvases is specific to Braze and Tasks to Gladly — each maps to any object or custom field on the other side.
Subscription Groups Channel-level opt-in states synced with consent records in other systems. Customer profiles The central entity; merges identifiers like email, phone, and order IDs, which syncs use for matching. Subscription Groups is specific to Braze and Customer profiles to Gladly — each maps to any object or custom field on the other side.

How changes propagate between Braze and Gladly

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Braze Gladly Interval-based propagation

DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.

DeliveryEach detected change is written to Gladly through its API, with automatic retries and rate-limit backoff.

Gladly Braze Sub-second propagation

DetectionGladly notifies Stacksync of record changes through webhook events. Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports.

DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
  • Gladly: Subject to the platform's API rate limits.
What ships with Braze ⇄ Gladly

Connect Braze and Gladly for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–Gladly connection.

Real-time

Two-way sync

Changes in Braze or Gladly instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or Gladly data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or Gladly record.

Observability

Monitoring

Track your Braze ⇄ Gladly sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and Gladly.

How the Braze and Gladly connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

Gladly

Integration surface
REST API
Authentication
API tokens used with basic authentication tied to an agent email
Change detection
Webhook event subscriptions for conversation and customer events, supplemented by polling and report exports
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's API rate limits
How it works

How to connect Braze to Gladly — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and Gladly with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    Gladly connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and Gladly objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ Gladly
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze Gladly
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and Gladly integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 404 integrations available for Braze and Gladly.

Popular · 8 of 404
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