Real-time
Two-way sync
Changes in Azure Active Directory or Braze instantly reflect in both systems. No stale data, no manual imports.
Security and identity ⇄ Business productivity
Azure Active Directory to Braze integration — real-time, two-way sync
Keep Azure Active Directory and Braze in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Azure Active Directory and Braze
Keep the users, groups, and profile details that Braze and Azure Active Directory share consistent in real time, so who can work in Braze always matches who your directory in Azure Active Directory says belongs there.
Azure Active Directory is where a company records who its people are: their accounts, the groups and roles they hold, and the attributes attached to each one. Braze is where a slice of those same people do their work, as agents, members, or seats, and every one of them needs a matching account with the right access. When a directory and a productivity tool are maintained by hand, someone added, moved, or offboarded in one becomes a stale entry in the other within the hour.
Stacksync syncs Users, Custom Attributes, Custom Events, Purchases in Braze with Groups, Group memberships, Applications, Service principals in Azure Active Directory bi-directionally and in real time. A user created, renamed, moved between groups, or deactivated in either system updates the matching record in the other within seconds, with field-level mapping and conflict resolution in place of CSV uploads and nightly IT batch jobs.
That matters most at the edges of employment. When both systems agree on who has an account, which groups they belong to, and whether they are still active, granting access on day one and revoking it on the last day stops being a manual checklist that trails the directory.
Common use cases
- 01 Keep subscription and consent states consistent between Braze subscription groups and the CRM or CDP of record.
- 02 Export campaign and Canvas engagement data into a warehouse for cross-channel reporting.
- 03 Sync manager, department, and jobTitle from an HRIS back onto Entra ID User attributes to keep dynamic groups and Conditional Access accurate.
- 04 Replicate Groups and their Members into a Postgres warehouse for access reviews and entitlement reporting.
Common sync patterns
Close access when someone leaves
When a user is disabled or removed in Azure Active Directory, their account in Braze is deactivated in step, so offboarding shuts down access everywhere instead of leaving a live login behind.
Keep profile attributes current
A person's name, email, department, manager, or phone number corrected in either system updates the other, so the productivity tool shows the same details the directory holds of record.
Mirror group and role membership
Moving a user between groups or roles in Azure Active Directory updates their team, permission set, or seat in Braze, so what someone can do reflects where they sit in the directory.
What you can sync between Azure Active Directory and Braze
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Azure Active Directory objects | Braze objects | How this pairing syncs | |
|---|---|---|---|
| Users /users in Microsoft Graph; synced two-way — profile attributes, accountEnabled, and assignedLicenses are read out while provisioning writes (create, update, disable, delete) are pushed back. | Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Groups /groups covering security and Microsoft 365 groups; created, updated, and deleted through Graph, and read into warehouses for entitlement reporting. | Purchases Transaction records logged against profiles for revenue-based targeting. | Groups is specific to Azure Active Directory and Purchases to Braze — each maps to any object or custom field on the other side. | |
| Group memberships Member and owner relationships on /groups/{id}/members; added and removed via the $ref endpoint and tracked for changes with delta query on $select=members. | Segments Audience definitions read for membership export and campaign targeting. | Group memberships is specific to Azure Active Directory and Segments to Braze — each maps to any object or custom field on the other side. | |
| Applications App registrations under /applications; usually read into a database or CMDB for app ownership and credential-expiry tracking. | Campaigns Message sends whose metadata and analytics are read for reporting. | Applications is specific to Azure Active Directory and Campaigns to Braze — each maps to any object or custom field on the other side. | |
| Service principals /servicePrincipals (enterprise apps) plus appRoleAssignments; read for app inventory and access-posture reporting. | Canvases Multi-step journeys; entry and performance data is read for lifecycle analysis. | Service principals is specific to Azure Active Directory and Canvases to Braze — each maps to any object or custom field on the other side. | |
| Directory roles /directoryRoles and roleManagement assignments; read for privileged-access reviews, with role-assignment writes where the granted scopes permit. | Subscription Groups Channel-level opt-in states synced with consent records in other systems. | Directory roles is specific to Azure Active Directory and Subscription Groups to Braze — each maps to any object or custom field on the other side. |
How changes propagate between Azure Active Directory and Braze
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Azure Active Directory Braze Sub-second propagation
DetectionAzure Active Directory notifies Stacksync of record changes through webhook events. Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification.
DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.
Braze Azure Active Directory Interval-based propagation
DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.
DeliveryEach detected change is written to Azure Active Directory through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Azure Active Directory: Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header.
- Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
What ships with Azure Active Directory ⇄ Braze
Connect Azure Active Directory and Braze for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Azure Active Directory–Braze connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Azure Active Directory or Braze data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Azure Active Directory or Braze record.
Observability
Monitoring
Track your Azure Active Directory ⇄ Braze sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Azure Active Directory and Braze.
How the Azure Active Directory and Braze connectors work
Azure Active Directory
- Integration surface
- Microsoft Graph REST API (v1.0)
- Authentication
- OAuth 2.0 via the Microsoft identity platform using an Entra ID app registration; app-only (client credentials) or delegated flows, with directory scopes such as User.ReadWrite.All and Group.ReadWrite.All requiring tenant admin consent
- Change detection
- Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push
- Capabilities
- read · write · webhooks
- Rate limits
- Resource-unit throttling: roughly 8,000 ResourceUnits per 10 seconds per app for reads on tenants over 500 users, writes near 3,000 requests per 2.5 minutes; 429 responses include a Retry-After header
Braze
- Integration surface
- REST API
- Authentication
- REST API keys scoped to specific endpoints, issued per workspace
- Change detection
- Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
- Capabilities
- read · write
- Rate limits
- Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request
How it works
How to connect Azure Active Directory to Braze — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Azure Active Directory and Braze with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Azure Active Directory
connected
Braze
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Azure Active Directory and Braze objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Azure Active Directory ⇄ BrazeCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Azure Active Directory BrazeCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Azure Active Directory and Braze integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Azure Active Directory and Braze: authenticate both systems, choose the objects to sync (such as Azure Active Directory's Users and Groups), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Azure Active Directory and Braze records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Azure Active Directory and Braze connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Azure Active Directory–Braze integration in-house.
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Yes — Stacksync ships production-grade connectors for both Azure Active Directory and Braze. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Azure Active Directory: Microsoft Graph delta query (deltaLink tokens returning only changed users and groups, with @removed deletions) paired with change-notification webhook subscriptions for near-real-time push. On Braze: Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Braze side: Users, Custom Attributes, Custom Events, Purchases, plus custom fields where Braze exposes them. On the Azure Active Directory side: Groups, Group memberships, Applications, Service principals. Stacksync auto-detects both schemas and converts types between the two systems.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 497 integrations available for Azure Active Directory and Braze.
Popular · 7 of 497
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Azure Active Directory ⇄ Slack -
Azure Active Directory ⇄ Agiloft -
Azure Active Directory ⇄ Gainsight -
Braze ⇄ Okta -
Braze ⇄ Onelogin -
Braze ⇄ Auth0 -
Braze ⇄ Jumpcloud
No integrations match .
