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Business productivity ⇄ Database

Braze to YugabyteDB integration — real-time, two-way sync

Keep Braze and YugabyteDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Braze and YugabyteDB

Mirror Braze's data into YugabyteDB so your own code can read and write it like any other table, with changes flowing both ways in seconds.

Engineers integrate with tools like Braze through APIs, which means auth, pagination, rate limits, webhooks, and retry logic, all maintained forever and all different for every tool. Meanwhile the data would be trivial to use if it simply lived in YugabyteDB.

Stacksync mirrors Segments, Campaigns, Canvases, Subscription Groups from Braze into CDC Streams, Databases and Keyspaces, Tables, Indexes in YugabyteDB and keeps both sides in sync in real time. Your services query the database directly, and inserts or updates your code makes flow back into Braze, so the tool and the database never disagree.

Common use cases

  • 01 Sync CRM and billing attributes onto Braze user profiles so lifecycle campaigns target accurate plan and status data.
  • 02 Push product usage events from a database or warehouse into Braze to trigger onboarding and retention journeys.
  • 03 Two-way sync between YugabyteDB application tables and a CRM so product data and account records stay consistent.
  • 04 Sync reference data such as pricing or entitlements from an ERP into YugabyteDB for globally distributed low-latency reads.

Common sync patterns

One integration pattern for the whole stack

Every synced tool looks the same from the database, so each new integration is configuration, not a new codebase.

Read Braze with a query

Records from Braze are ordinary rows in YugabyteDB; join them, index them, and use them in application logic without touching the vendor API.

Automate Braze from your codebase

Write to the synced tables in YugabyteDB and Stacksync propagates the change into Braze, replacing custom integration code.

What you can sync between Braze and YugabyteDB

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Braze objects YugabyteDB objects How this pairing syncs
Users The central profile object, identified by external ID, Braze ID, or user aliases; the main sync target. Databases and Keyspaces Top-level containers for the YSQL (Postgres-style) and YCQL (Cassandra-style) APIs respectively. Users is specific to Braze and Databases and Keyspaces to YugabyteDB — each maps to any object or custom field on the other side.
Custom Attributes Profile fields written from CRMs, warehouses, and product databases to drive personalization. Tables Distributed SQL tables split into tablets; the primary read and write targets. Custom Attributes is specific to Braze and Tables to YugabyteDB — each maps to any object or custom field on the other side.
Custom Events Behavioral events pushed into Braze to trigger campaigns and Canvases. Indexes Global secondary indexes maintained transactionally alongside table writes. Custom Events is specific to Braze and Indexes to YugabyteDB — each maps to any object or custom field on the other side.
Purchases Transaction records logged against profiles for revenue-based targeting. Materialized Views Precomputed query results available in YSQL for read-side shaping. Purchases is specific to Braze and Materialized Views to YugabyteDB — each maps to any object or custom field on the other side.
Segments Audience definitions read for membership export and campaign targeting. Schemas Postgres-style namespaces in YSQL used to organize synced data. Segments is specific to Braze and Schemas to YugabyteDB — each maps to any object or custom field on the other side.
Campaigns Message sends whose metadata and analytics are read for reporting. Sequences ID generation objects relevant when syncing writes into YSQL tables. Campaigns is specific to Braze and Sequences to YugabyteDB — each maps to any object or custom field on the other side.

How changes propagate between Braze and YugabyteDB

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Braze YugabyteDB Interval-based propagation

DetectionStacksync polls Braze for changes on an incremental schedule, reading only records changed since the previous pass. Braze Currents streams engagement events outward.

DeliveryEach detected change is applied to YugabyteDB as a row-level write, with types converted between the two schemas.

YugabyteDB Braze Sub-second propagation

DetectionChanges in YugabyteDB are captured at the source via change data capture — no polling loop against its API. Native CDC from the write-ahead log via PostgreSQL logical replication or Debezium-compatible connectors.

DeliveryEach detected change is written to Braze through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Braze: Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request.
  • YugabyteDB: No API rate limits; throughput scales with cluster nodes and tablet distribution.
What ships with Braze ⇄ YugabyteDB

Connect Braze and YugabyteDB for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Braze–YugabyteDB connection.

Real-time

Two-way sync

Changes in Braze or YugabyteDB instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Braze or YugabyteDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Braze or YugabyteDB record.

Observability

Monitoring

Track your Braze ⇄ YugabyteDB sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Braze and YugabyteDB.

How the Braze and YugabyteDB connectors work

Braze

Integration surface
REST API
Authentication
REST API keys scoped to specific endpoints, issued per workspace
Change detection
Braze Currents streams engagement events outward; profile reads otherwise rely on export endpoints and polling
Capabilities
read · write
Rate limits
Endpoints have per-endpoint rate limits documented by Braze; batch endpoints accept multiple users per request

YugabyteDB

Integration surface
SQL wire protocol (PostgreSQL-compatible YSQL) plus a Cassandra-compatible YCQL API
Authentication
Database credentials
Change detection
Native CDC from the write-ahead log via PostgreSQL logical replication or Debezium-compatible connectors
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput scales with cluster nodes and tablet distribution.
How it works

How to connect Braze to YugabyteDB — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Braze and YugabyteDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Braze connected
    YugabyteDB connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Braze and YugabyteDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Braze ⇄ YugabyteDB
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Braze YugabyteDB
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Braze and YugabyteDB integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 422 integrations available for Braze and YugabyteDB.

Popular · 8 of 422
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