Pet food and treats

Two-way sync and automation for pet food and treats.

Connect pet-product ecommerce, independent retailer accounts, wholesale exceptions, approved lot holds, and complaint evidence.

Recipe, bag-size, order, and lot references are scattered when teams handle reorders, holds, or customer complaints.

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Explore your process in a demo, or get our shared two-way sync architecture guide.

The platform, in operating order

Start with live data. Put it to work.

01

Two-way sync

Keep shared customer, order, and operational records aligned, with clear field ownership.

Explore two-way sync 02

Workflows

Move approved work between systems, assign exceptions, and confirm the result.

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AI agents (Genies)

Investigate cross-system questions, assemble the evidence, and prepare the next action.

Explore ai agents (genies) 04

EDI

Connect trading-partner documents to operational records and exception handling.

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Built around your operations

For teams managing more than one business model

Pet food and treat brands combining production, DTC, marketplaces, independent retail, and wholesale distribution.

Wholesale exception review

Route minimum-order and freight decisions before creating an accepted retailer order.

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Approved lot-hold handoff

Carry the quality owner’s decision into verified order operations and confirm the resulting state.

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Pet-food complaint trace

A customizable Genie job that connects a complaint to available order, product, shipment, and production-lot evidence.

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Your systems and records

Agree on ownership before automating actions

Record	Owner	Operating rule
Pet-product variant	Product operations	Preserve recipe, bag size, treat pack, and variety-pack identity.
Independent retailer	Sales operations	Map buyer, legal payer, and store location before assigning order status.
Approved lot decision	Quality owner	Own the affected product and lot scope, action, approver, and effective time.
Complaint evidence	Support	Preserve the customer’s original description and connect it only to verified order and lot references.

Shopify NetSuite Amazon Seller Central HubSpot Zendesk PostgreSQL Shopify + NetSuite integration Amazon Seller Central + NetSuite integration

Retailer product codes, recipe and bag-size identity, and case-level order and shipment quantities.

Evaluate your next process

Find the right fit for your systems

Two-way syncShopify–NetSuite Integration for Pet Food and Treat Brands
Connect pet-product ecommerce orders to the exact recipe, bag size, and variety-pack definition in the ERP.
Two-way syncAmazon–NetSuite Integration for Pet Product Returns
Connect pet-product marketplace return and refund evidence to the original order and ERP context.
WorkflowsApproved Lot-Hold Automation for Pet Food Operations
Carry a quality owner’s approved lot-hold decision into verified order and warehouse operations.
AI agents (Genies)AI Agents for Pet Food Complaint Traceability
Configure a Genie to assemble the operational evidence behind a pet-food complaint: original report, order, exact product, shipment, and available lot relationships.

Implementation and operating guides

Work through the details

Two-way syncShopify–NetSuite Sync for Pet Food Brands: Match Recipes, Bag Sizes, and Variety Packs
One recipe in two bag sizes plus a trial pack should reach NetSuite as the same distinct products the customer chose in Shopify.
Two-way syncAmazon–NetSuite Sync for Pet Brands: Reconcile Marketplace Returns and Original Orders
A refund for a variety pack sold weeks ago gets matched to its original Amazon order line and the pack contents on that date, not to today's catalog.
Two-way syncHubSpot–NetSuite Sync for Pet Food Brands: Connect Independent Retailers and Reorder Status
Reps see which store already has an accepted NetSuite order on the way, while the retailer's central payer and each location stay separate records in HubSpot.
WorkflowsPet Food Wholesale Workflows: Route Minimum-Order and Freight Exceptions
Under-minimum and free-freight requests from independent stores go to the person with authority, and the approved terms stay attached to the NetSuite order.
WorkflowsPet Food Lot-Hold Workflows: Carry Approved Quality Decisions Into Order Operations
A quality manager's hold on one lot at two warehouses becomes a checklist of confirmed NetSuite actions, open manual tasks, and escalations for goods already gone.
AI agents (Genies)AI Agents for Pet Food Brands: Trace Customer Complaints to Orders and Production Lots
Support gets a sourced packet that ties the customer's own words to the exact recipe, bag, and shipment, and hands any unresolved lot code to quality.
AI agents (Genies)Incomplete Lot Codes and Mixed Recipes: Exception Handling for Pet Food Agents
A tracing job that knows when to stop: partial codes and split shipments stay as candidates, and quality sees exactly which fact would close each branch.
EDIPet Food and Treats EDI: Align Retailer Product Codes and Case Quantities
A retailer's case order for the small bag lands in NetSuite as that bag and case count, not the larger bag or the trial pack that shares its recipe name.

Questions from pet food and treats teams

How does a lot hold approved by quality reach order operations?

Through the approved lot-hold handoff workflow, which carries the decision rather than making one. The quality owner records the approved lot decision with the affected product and lot scope, the action, the approver, and the effective time. The workflow then applies that scope to verified order records in NetSuite and confirms the resulting state back to the quality owner. It does not widen the scope, guess at an unlisted lot, or lift the hold; only a new approved decision changes it.

What does the complaint-trace Genie do when a customer reports a health concern?

It routes the concern to the responsible team and keeps tracing the order. The Genie preserves the complaint evidence exactly as the customer described it, including any lot text, and connects it only to verified order and product references such as the pet-product variant and its shipment. It lists every link it confirmed and every point of ambiguity. It does not diagnose, judge product safety, or start a recall; those calls belong to the quality owner and support, who receive the trace.

Which Amazon actions stay in Seller Central for a pet-food brand?

Listing edits, order cancellations, and marketplace refunds all stay in Seller Central. The Amazon Seller Central connector imports marketplace evidence with read-only access; it does not update listings, cancel Amazon orders, or issue marketplace refunds. What it provides is the marketplace order and any return it reports, matched to the pet-product variant so recipe and bag size are correct when NetSuite books the outcome. Warehouse and commerce actions are scoped separately from that import.

Bring one real process

See how your records and handoffs fit together.

Bring the systems, record types, and exceptions your team handles today. We’ll scope the connections and actions, then walk through the path to a confirmed result.