Real-time
Real-time sync
Changes in Bigcommerce or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.
E-commerce ⇄ CRM
Bigcommerce to ZoomInfo integration — real-time data sync
Keep Bigcommerce and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from MuleSoft
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Migrated from Matillion
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Bigcommerce and ZoomInfo
Keep the customers and orders that ZoomInfo and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.
ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Bigcommerce, so Bigcommerce always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.
ZoomInfo holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Fill gaps in new lead records (email, phone, company size) as they enter the CRM.
- 02 Feed technographic data into territory plans or scoring models in a warehouse.
- 03 Two-way sync of Products and Variants between BigCommerce and a PIM or ERP so catalog content, SKUs, and pricing stay aligned across systems.
- 04 Write Inventory levels from a WMS or ERP onto BigCommerce Variants and SKUs so storefront availability reflects warehouse on-hand counts.
Common sync patterns
New buyers become CRM records
A customer created in Bigcommerce creates or updates the matching contact or account in ZoomInfo, so first-time and repeat buyers land in the relationship system without a manual import.
Contact and address details stay consistent
An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.
Where ZoomInfo segments customers: status travels to the store record
Lifecycle stage, tier, or account owner set in ZoomInfo syncs onto the customer record in Bigcommerce, so the buying side can act on how the relationship is classified.
What you can sync between Bigcommerce and ZoomInfo
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Bigcommerce objects | ZoomInfo objects | How this pairing syncs | |
|---|---|---|---|
| Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. | Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. | Variants and SKUs is specific to Bigcommerce and Scoops to ZoomInfo — each maps to any object or custom field on the other side. | |
| Orders V2 Orders API header, line items, and shipping/billing addresses; read into an ERP or accounting system, with status written back. | Technographics Technology install data per company, used for segmentation and territory planning. | Orders is specific to Bigcommerce and Technographics to ZoomInfo — each maps to any object or custom field on the other side. | |
| Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. | Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. | Customers is specific to Bigcommerce and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side. | |
| Categories Catalog V3 category tree; mapped for merchandising and kept aligned with a product master or PIM. | Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. | Categories is specific to Bigcommerce and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side. | |
| Brands Catalog V3 brand records linked to products; kept aligned with a product master or PIM so brand names and pages stay consistent. | Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. | Brands is specific to Bigcommerce and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side. | |
| Inventory Product- or variant-level stock, plus multi-location counts via the V3 Inventory API; written from a WMS to reflect on-hand quantities. | Intent Signals Company-level topic scores indicating in-market buying behavior. | Inventory is specific to Bigcommerce and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side. |
How changes propagate between Bigcommerce and ZoomInfo
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Bigcommerce ZoomInfo Sub-second propagation
DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).
DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating Bigcommerce records.
ZoomInfo Bigcommerce Interval-based propagation
DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.
DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
- ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with Bigcommerce ⇄ ZoomInfo
Connect Bigcommerce and ZoomInfo for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bigcommerce–ZoomInfo connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Bigcommerce or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Bigcommerce or ZoomInfo record.
Observability
Monitoring
Track your Bigcommerce ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Bigcommerce and ZoomInfo.
How the Bigcommerce and ZoomInfo connectors work
Bigcommerce
- Integration surface
- REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
- Authentication
- OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
- Change detection
- Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
- Capabilities
- read · write · webhooks
- Rate limits
- OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
ZoomInfo
- Integration surface
- REST API organized around search and enrich endpoints
- Authentication
- API credentials exchanged for a short-lived JWT
- Change detection
- Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
- Capabilities
- read
- Rate limits
- Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works
How to connect Bigcommerce to ZoomInfo — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Bigcommerce and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Bigcommerce
connected
ZoomInfo
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Bigcommerce and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Bigcommerce ⇄ ZoomInfoCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Bigcommerce ZoomInfoCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Bigcommerce and ZoomInfo integration FAQ
-
Yes. Stacksync provides a managed, real-time integration between Bigcommerce and ZoomInfo — ZoomInfo is a read-only source, so data flows from it into the other system: authenticate both systems, choose the objects to sync, map fields visually, and changes propagate in milliseconds — no code required.
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On the ZoomInfo side: Intent Signals, Scoops, Technographics, Company Hierarchies, plus custom fields where ZoomInfo exposes them. On the Bigcommerce side: Categories, Brands, Inventory, Price Lists. Stacksync auto-detects both schemas and converts types between the two systems.
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ZoomInfo is a read-only source, so this integration runs one-way: Stacksync reads from ZoomInfo in real time and delivers into Bigcommerce. Field mapping and monitoring work the same as for two-way pairs.
-
Common patterns for Bigcommerce and ZoomInfo: New buyers become CRM records; Contact and address details stay consistent; Where ZoomInfo segments customers: status travels to the store record. A customer created in Bigcommerce creates or updates the matching contact or account in ZoomInfo, so first-time and repeat buyers land in the relationship system without a manual import.
-
Bigcommerce: REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs. Authentication: OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products). ZoomInfo: REST API organized around search and enrich endpoints. Authentication: API credentials exchanged for a short-lived JWT. Stacksync manages authentication, retries, and rate limits on both sides.
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ZoomInfo: Intent data is delivered as company-level topic scores rather than person-level events, which shapes how it maps onto CRM records. Bigcommerce: BigCommerce splits its API across V2 and V3 — Orders live largely in V2 while Catalog (Products, Variants, Categories) uses V3 — so a sync must map both surfaces. Stacksync's field mapping accounts for these differences between Bigcommerce and ZoomInfo without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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