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E-commerce ⇄ CRM

Shipwire to ZoomInfo integration — real-time data sync

Keep Shipwire and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Shipwire and ZoomInfo

Keep the customers and orders that ZoomInfo and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Shipwire, so Shipwire always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

ZoomInfo holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Feed technographic data into territory plans or scoring models in a warehouse.
  • 02 Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.
  • 03 Push Products, kits, and their dimensions and pricing from a PIM or ERP into the Shipwire catalog and keep SKUs aligned.
  • 04 Read Stock levels per warehouse into an operational database or storefront so availability and backorder state reflect real inventory.

Common sync patterns

New buyers become CRM records

A customer created in Shipwire creates or updates the matching contact or account in ZoomInfo, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where ZoomInfo segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in ZoomInfo syncs onto the customer record in Shipwire, so the buying side can act on how the relationship is classified.

What you can sync between Shipwire and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Shipwire objects ZoomInfo objects How this pairing syncs
Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. Products is specific to Shipwire and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. Stock is specific to Shipwire and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. Intent Signals Company-level topic scores indicating in-market buying behavior. Receivings is specific to Shipwire and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side.
Returns Return orders raised against existing Orders; created via API and read back into support or analytics systems for reverse-logistics tracking. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. Returns is specific to Shipwire and Scoops to ZoomInfo — each maps to any object or custom field on the other side.
Purchase Orders B2B orders with retailer-specific routing and compliance fields; managed via API alongside receivings for wholesale and marketplace fulfillment. Technographics Technology install data per company, used for segmentation and territory planning. Purchase Orders is specific to Shipwire and Technographics to ZoomInfo — each maps to any object or custom field on the other side.
Trackings Shipment tracking numbers and carrier status returned as an Order subresource and surfaced through tracking.created, tracking.updated, and tracking.delivered webhook topics. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. Trackings is specific to Shipwire and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side.

How changes propagate between Shipwire and ZoomInfo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Shipwire ZoomInfo Sub-second propagation

DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.

DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating Shipwire records.

ZoomInfo Shipwire Interval-based propagation

DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.

DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
  • ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with Shipwire ⇄ ZoomInfo

Connect Shipwire and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Shipwire–ZoomInfo connection.

Real-time

Real-time sync

Changes in Shipwire or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Shipwire or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Shipwire or ZoomInfo record.

Observability

Monitoring

Track your Shipwire ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Shipwire and ZoomInfo.

How the Shipwire and ZoomInfo connectors work

Shipwire

Integration surface
REST API (v3)
Authentication
Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
Change detection
Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
Capabilities
read · write · webhooks
Rate limits
No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect Shipwire to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Shipwire and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Shipwire connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Shipwire and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Shipwire ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Shipwire ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Shipwire and ZoomInfo integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 394 integrations available for Shipwire and ZoomInfo.

Popular · 8 of 394
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