Real-time
Real-time sync
Changes in Shopware or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.
E-commerce ⇄ CRM
Shopware to ZoomInfo integration — real-time data sync
Keep Shopware and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Shopware and ZoomInfo
Keep the customers and orders that ZoomInfo and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.
ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Shopware, so Shopware always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.
ZoomInfo holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Sync intent signals into the CRM or warehouse to trigger outbound plays on in-market accounts.
- 02 Fill gaps in new lead records (email, phone, company size) as they enter the CRM.
- 03 Write tracking numbers and delivery state onto `order_delivery` from a 3PL or WMS so storefront order status reflects fulfillment.
- 04 Consolidate orders and customers from multiple `sales_channel` storefronts into one Postgres database for cross-channel analysis.
Common sync patterns
One customer identity across sales and store
A person who exists as a contact in ZoomInfo and a buyer in Shopware is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.
Where Shopware records orders: purchase history on the account
Orders and their status from Shopware appear on the matching contact or account in ZoomInfo, so reps see what a customer has bought and what is in flight before the next conversation.
New buyers become CRM records
A customer created in Shopware creates or updates the matching contact or account in ZoomInfo, so first-time and repeat buyers land in the relationship system without a manual import.
What you can sync between Shopware and ZoomInfo
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Shopware objects | ZoomInfo objects | How this pairing syncs | |
|---|---|---|---|
| Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. | Technographics Technology install data per company, used for segmentation and territory planning. | Products is specific to Shopware and Technographics to ZoomInfo — each maps to any object or custom field on the other side. | |
| Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. | Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. | Categories is specific to Shopware and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side. | |
| Customers Storefront customer accounts (`customer`) with addresses and group; synced two-way with a CRM or support tool. | Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. | Customers is specific to Shopware and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side. | |
| Orders Order headers (`order`) with totals, state, and sales-channel reference; read out to accounting and written back for status updates. | Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. | Orders is specific to Shopware and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side. | |
| Order Line Items Per-order product rows (`order_line_item`); read alongside the order for revenue and fulfillment reporting. | Intent Signals Company-level topic scores indicating in-market buying behavior. | Order Line Items is specific to Shopware and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side. | |
| Order Deliveries Shipping records (`order_delivery`) carrying delivery state and tracking codes; written back from a 3PL or WMS. | Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. | Order Deliveries is specific to Shopware and Scoops to ZoomInfo — each maps to any object or custom field on the other side. |
How changes propagate between Shopware and ZoomInfo
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Shopware ZoomInfo Sub-second propagation
DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.
DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating Shopware records.
ZoomInfo Shopware Interval-based propagation
DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.
DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
- ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with Shopware ⇄ ZoomInfo
Connect Shopware and ZoomInfo for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Shopware–ZoomInfo connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Shopware or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Shopware or ZoomInfo record.
Observability
Monitoring
Track your Shopware ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Shopware and ZoomInfo.
How the Shopware and ZoomInfo connectors work
Shopware
- Integration surface
- Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
- Authentication
- OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
- Change detection
- App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
- Capabilities
- read · write · webhooks
- Rate limits
- No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
ZoomInfo
- Integration surface
- REST API organized around search and enrich endpoints
- Authentication
- API credentials exchanged for a short-lived JWT
- Change detection
- Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
- Capabilities
- read
- Rate limits
- Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works
How to connect Shopware to ZoomInfo — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Shopware and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Shopware
connected
ZoomInfo
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Shopware and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Shopware ⇄ ZoomInfoCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Shopware ZoomInfoCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Shopware and ZoomInfo integration FAQ
-
Yes. Stacksync provides a managed, real-time integration between Shopware and ZoomInfo — ZoomInfo is a read-only source, so data flows from it into the other system: authenticate both systems, choose the objects to sync, map fields visually, and changes propagate in milliseconds — no code required.
-
Change detection on Shopware: App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields. On ZoomInfo: Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the ZoomInfo side: Company Profiles, Contact Profiles, Intent Signals, Scoops, plus custom fields where ZoomInfo exposes them. On the Shopware side: Categories, Customers, Orders, Order Line Items. Stacksync auto-detects both schemas and converts types between the two systems.
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ZoomInfo is a read-only source, so this integration runs one-way: Stacksync reads from ZoomInfo in real time and delivers into Shopware. Field mapping and monitoring work the same as for two-way pairs.
-
Common patterns for Shopware and ZoomInfo: One customer identity across sales and store; Where Shopware records orders: purchase history on the account; New buyers become CRM records. A person who exists as a contact in ZoomInfo and a buyer in Shopware is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.
-
Shopware: Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint. Authentication: OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes. ZoomInfo: REST API organized around search and enrich endpoints. Authentication: API credentials exchanged for a short-lived JWT. Stacksync manages authentication, retries, and rate limits on both sides.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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