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E-commerce ⇄ CRM

Bigcommerce to Clari integration — real-time, two-way sync

Keep Bigcommerce and Clari in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bigcommerce and Clari

Keep the customers and orders that Clari and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Clari holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Activity (Capture), Account field extensions, Opportunity field extensions, Audit Events in Clari to Customers, Categories, Brands, Inventory in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Write warehouse-computed health scores and usage metrics onto Clari Opportunity records as field extensions via the ingest API so deal reviews show product signals.
  • 02 Enrich Clari Account records with firmographic or billing data points through the ingest API in incremental mode.
  • 03 Sync Customers and customer groups two-way with a CRM so marketing and support see the same accounts and addresses as the storefront.
  • 04 Push Price Lists from an ERP into BigCommerce to drive customer-group and B2B pricing without manual catalog edits.

Common sync patterns

Where Bigcommerce records orders: purchase history on the account

Orders and their status from Bigcommerce appear on the matching contact or account in Clari, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Bigcommerce creates or updates the matching contact or account in Clari, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

What you can sync between Bigcommerce and Clari

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bigcommerce objects Clari objects How this pairing syncs
Products Catalog V3 records with custom fields and images; mastered in a PIM or ERP and written to BigCommerce, or read out to a warehouse. Opportunity field extensions Warehouse-computed fields pushed onto Opportunity records via the ingest API; up to 100 records per request or 10MB bulk files. Products is specific to Bigcommerce and Opportunity field extensions to Clari — each maps to any object or custom field on the other side.
Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. Audit Events User edits and system events exported with filtering by actor, session, and date range; read-only feed for change tracking and compliance. Variants and SKUs is specific to Bigcommerce and Audit Events to Clari — each maps to any object or custom field on the other side.
Orders V2 Orders API header, line items, and shipping/billing addresses; read into an ERP or accounting system, with status written back. Forecast Exported per forecast tab and fiscal period via async jobs; includes submitted forecast calls, updates, manager adjustments, and CRM totals. Read-only. Orders is specific to Bigcommerce and Forecast to Clari — each maps to any object or custom field on the other side.
Customers V3 customer accounts, customer groups, and addresses; synced two-way with a CRM so storefront and GTM records match. Quota Quota and quota-history values exported alongside forecast data, scoped by fiscal quarter; read-only, useful for warehouse attainment reporting. Customers is specific to Bigcommerce and Quota to Clari — each maps to any object or custom field on the other side.
Categories Catalog V3 category tree; mapped for merchandising and kept aligned with a product master or PIM. Opportunities Retrieved synchronously by ID from GET /opportunity (up to 100 IDs per call) with Clari CRM scoring and field-change history; read-only, mirroring the CRM opportunity Clari sits on. Categories is specific to Bigcommerce and Opportunities to Clari — each maps to any object or custom field on the other side.
Brands Catalog V3 brand records linked to products; kept aligned with a product master or PIM so brand names and pages stay consistent. Activity (Capture) Meetings, emails, and attachments captured by Clari and mapped to accounts and opportunities; exported read-only via async activity jobs. Brands is specific to Bigcommerce and Activity (Capture) to Clari — each maps to any object or custom field on the other side.

How changes propagate between Bigcommerce and Clari

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bigcommerce Clari Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Clari through its API, with automatic retries and rate-limit backoff.

Clari Bigcommerce Interval-based propagation

DetectionStacksync polls Clari for changes on an incremental schedule, reading only records changed since the previous pass. Polling — reads run as asynchronous export jobs (submit export, poll job status, download results).

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
  • Clari: Max 3 concurrent exports and roughly 1000 exports per rolling 30-day org window; ingestion capped at 100 requests/sec per API token.
What ships with Bigcommerce ⇄ Clari

Connect Bigcommerce and Clari for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bigcommerce–Clari connection.

Real-time

Two-way sync

Changes in Bigcommerce or Clari instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bigcommerce or Clari data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bigcommerce or Clari record.

Observability

Monitoring

Track your Bigcommerce ⇄ Clari sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bigcommerce and Clari.

How the Bigcommerce and Clari connectors work

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide

Clari

Integration surface
REST APIs on api.clari.com - Export API (v4, asynchronous bulk jobs for forecast, quota, activity, and audit) and Ingest API (v2, field extensions); Opportunity reads are synchronous via GET /opportunity
Authentication
API token in the apikey header, generated per user in Settings; ingest/partner endpoints also require a partnerkey header, and Copilot endpoints require X-Api-Key and X-Api-Password
Change detection
Polling — reads run as asynchronous export jobs (submit export, poll job status, download results); the ingest API supports an incremental mode for regular field updates. No webhooks.
Capabilities
read · write
Rate limits
Max 3 concurrent exports and roughly 1000 exports per rolling 30-day org window; ingestion capped at 100 requests/sec per API token.
How it works

How to connect Bigcommerce to Clari — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bigcommerce and Clari with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bigcommerce connected
    Clari connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bigcommerce and Clari objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bigcommerce ⇄ Clari
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bigcommerce Clari
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bigcommerce and Clari integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 380 integrations available for Bigcommerce and Clari.

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