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CRM ⇄ E-commerce

Gong to Shopware integration — real-time, two-way sync

Keep Gong and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Gong and Shopware

Keep the customers and orders that Gong and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.

Gong holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Library, Data Privacy (Erasure), Calls, Transcripts in Gong to Customers, Orders, Order Line Items, Order Deliveries in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Upload warehouse- or CRM-derived Accounts, Opportunities, and stages into Gong through the CRM integration API so deal context shows alongside conversations.
  • 02 Submit data-privacy erase-data-for-email requests to Gong to fulfill GDPR/CCPA deletion across recorded conversations.
  • 03 Stream new `order` records with their `order_line_item`, `order_delivery`, and `order_transaction` rows into a warehouse or accounting system for revenue and fulfillment reporting.
  • 04 Sync `customer` records two-way with a CRM so support and marketing see order history while reps write updates back onto the account.

Common sync patterns

Where Gong segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Gong syncs onto the customer record in Shopware, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Gong tracks products or line items and Shopware holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Gong and a buyer in Shopware is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

What you can sync between Gong and Shopware

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Gong objects Shopware objects How this pairing syncs
Users Gong users and team members with roles, titles, email, and settings, read via GET /v2/users to map call owners and participants to CRM and warehouse identities. Read-only. Sales Channels Per-storefront configuration (`sales_channel`); used to scope and consolidate orders and customers across multiple storefronts. Users is specific to Gong and Sales Channels to Shopware — each maps to any object or custom field on the other side.
Interaction Stats (Activity) Aggregated talk/listen ratios, interaction stats, and day-by-day user activity retrieved via POST /v2/stats endpoints; read out for coaching and engagement reporting. Read-only. Media Media assets (`media`) such as product images; referenced by id so file URLs and metadata sync into downstream catalogs. Interaction Stats (Activity) is specific to Gong and Media to Shopware — each maps to any object or custom field on the other side.
Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. Trackers & Scorecards is specific to Gong and Products to Shopware — each maps to any object or custom field on the other side.
CRM Objects Accounts, opportunities, stages, and users uploaded into Gong through the CRM integration API so CRM context appears alongside conversations. Write (upload) path. Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. CRM Objects is specific to Gong and Categories to Shopware — each maps to any object or custom field on the other side.
Library Call-library folders and folder content (curated calls and snippets) read via GET /v2/library/folders and /v2/library/folder-content. Read-only. Customers Storefront customer accounts (`customer`) with addresses and group; synced two-way with a CRM or support tool. Library is specific to Gong and Customers to Shopware — each maps to any object or custom field on the other side.
Data Privacy (Erasure) GDPR/CCPA deletion handled by POST /v2/data-privacy/erase-data-for-email, with data-for-email lookups on the read side; a write path used for compliance deletions. Orders Order headers (`order`) with totals, state, and sales-channel reference; read out to accounting and written back for status updates. Data Privacy (Erasure) is specific to Gong and Orders to Shopware — each maps to any object or custom field on the other side.

How changes propagate between Gong and Shopware

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Gong Shopware Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.

Shopware Gong Sub-second propagation

DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
  • Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with Gong ⇄ Shopware

Connect Gong and Shopware for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Gong–Shopware connection.

Real-time

Two-way sync

Changes in Gong or Shopware instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Gong or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Gong or Shopware record.

Observability

Monitoring

Track your Gong ⇄ Shopware sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Gong and Shopware.

How the Gong and Shopware connectors work

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide

Shopware

Integration surface
Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
Authentication
OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
Change detection
App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
Capabilities
read · write · webhooks
Rate limits
No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works

How to connect Gong to Shopware — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Gong and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Gong connected
    Shopware connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Gong and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Gong ⇄ Shopware
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Gong Shopware
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Gong and Shopware integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 487 integrations available for Gong and Shopware.

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