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CRM ⇄ E-commerce

HubSpot to Shopware integration — real-time, two-way sync

Keep HubSpot and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect HubSpot and Shopware

Keep the customers and orders that HubSpot and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.

HubSpot holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Owner, Pipeline, Stages, Audit in HubSpot to Sales Channels, Media, Products, Categories in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
  • 02 Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
  • 03 Two-way sync of the `product` catalog — titles, nested price arrays, and stock — between Shopware and an ERP or PIM so pricing and inventory stay aligned.
  • 04 Stream new `order` records with their `order_line_item`, `order_delivery`, and `order_transaction` rows into a warehouse or accounting system for revenue and fulfillment reporting.

Common sync patterns

New buyers become CRM records

A customer created in Shopware creates or updates the matching contact or account in HubSpot, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where HubSpot segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in HubSpot syncs onto the customer record in Shopware, so the buying side can act on how the relationship is classified.

What you can sync between HubSpot and Shopware

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

HubSpot objects Shopware objects How this pairing syncs
Product Synced with incremental and full sync per the Stacksync docs. Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Audit Synced with incremental and full sync per the Stacksync docs. Media Media assets (`media`) such as product images; referenced by id so file URLs and metadata sync into downstream catalogs. Audit is specific to HubSpot and Media to Shopware — each maps to any object or custom field on the other side.
Contact Synced with incremental and full sync per the Stacksync docs. Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. Contact is specific to HubSpot and Categories to Shopware — each maps to any object or custom field on the other side.
Company Synced with incremental and full sync per the Stacksync docs. Customers Storefront customer accounts (`customer`) with addresses and group; synced two-way with a CRM or support tool. Company is specific to HubSpot and Customers to Shopware — each maps to any object or custom field on the other side.
Deal Synced with incremental and full sync per the Stacksync docs. Orders Order headers (`order`) with totals, state, and sales-channel reference; read out to accounting and written back for status updates. Deal is specific to HubSpot and Orders to Shopware — each maps to any object or custom field on the other side.
Line Item Synced with incremental and full sync per the Stacksync docs. Order Line Items Per-order product rows (`order_line_item`); read alongside the order for revenue and fulfillment reporting. Line Item is specific to HubSpot and Order Line Items to Shopware — each maps to any object or custom field on the other side.

How changes propagate between HubSpot and Shopware

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

HubSpot Shopware Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.

Shopware HubSpot Sub-second propagation

DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • HubSpot: Request limits vary by subscription tier and API type.
  • Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with HubSpot ⇄ Shopware

Connect HubSpot and Shopware for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–Shopware connection.

Real-time

Two-way sync

Changes in HubSpot or Shopware instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever HubSpot or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single HubSpot or Shopware record.

Observability

Monitoring

Track your HubSpot ⇄ Shopware sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between HubSpot and Shopware.

How the HubSpot and Shopware connectors work

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide

Shopware

Integration surface
Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
Authentication
OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
Change detection
App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
Capabilities
read · write · webhooks
Rate limits
No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works

How to connect HubSpot to Shopware — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate HubSpot and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    HubSpot connected
    Shopware connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the HubSpot and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · HubSpot ⇄ Shopware
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    HubSpot Shopware
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

HubSpot and Shopware integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 494 integrations available for HubSpot and Shopware.

Popular · 7 of 494
All HubSpot integrations All Shopware integrations Browse all integrations
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