Real-time
Two-way sync
Changes in Freshsales or Shopware instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ E-commerce
Freshsales to Shopware integration — real-time, two-way sync
Keep Freshsales and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Freshsales and Shopware
Keep the customers and orders that Freshsales and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.
Freshsales holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
Stacksync links Tasks, Appointments, Notes, Sales activities in Freshsales to Order Deliveries, Order Transactions, Sales Channels, Media in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Push product-qualified leads from the warehouse into Freshsales as contacts with lifecycle stages set.
- 02 Keep Freshsales accounts aligned with a billing system so plan and revenue fields stay current.
- 03 Write tracking numbers and delivery state onto `order_delivery` from a 3PL or WMS so storefront order status reflects fulfillment.
- 04 Consolidate orders and customers from multiple `sales_channel` storefronts into one Postgres database for cross-channel analysis.
Common sync patterns
New buyers become CRM records
A customer created in Shopware creates or updates the matching contact or account in Freshsales, so first-time and repeat buyers land in the relationship system without a manual import.
Contact and address details stay consistent
An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.
Where Freshsales segments customers: status travels to the store record
Lifecycle stage, tier, or account owner set in Freshsales syncs onto the customer record in Shopware, so the buying side can act on how the relationship is classified.
What you can sync between Freshsales and Shopware
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Freshsales objects | Shopware objects | How this pairing syncs | |
|---|---|---|---|
| Products Catalog items attached to deals for line-level revenue data. | Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Notes Free-text records attached to contacts, accounts, and deals. | Order Transactions Payment records (`order_transaction`) holding payment method and state; read to reconcile against a billing or finance system. | Notes is specific to Freshsales and Order Transactions to Shopware — each maps to any object or custom field on the other side. | |
| Sales activities Configurable activity types logged against records, useful for engagement scoring. | Sales Channels Per-storefront configuration (`sales_channel`); used to scope and consolidate orders and customers across multiple storefronts. | Sales activities is specific to Freshsales and Sales Channels to Shopware — each maps to any object or custom field on the other side. | |
| Contacts Person records carrying lifecycle stages; the main entity for two-way CRM syncs. | Media Media assets (`media`) such as product images; referenced by id so file URLs and metadata sync into downstream catalogs. | Contacts is specific to Freshsales and Media to Shopware — each maps to any object or custom field on the other side. | |
| Accounts Company records kept aligned with billing, ERP, and warehouse tables. | Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. | Accounts is specific to Freshsales and Categories to Shopware — each maps to any object or custom field on the other side. | |
| Deals Pipeline records synced to a warehouse for revenue reporting. | Customers Storefront customer accounts (`customer`) with addresses and group; synced two-way with a CRM or support tool. | Deals is specific to Freshsales and Customers to Shopware — each maps to any object or custom field on the other side. |
How changes propagate between Freshsales and Shopware
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Freshsales Shopware Sub-second propagation
DetectionFreshsales notifies Stacksync of record changes through webhook events. Polling with updated-at filters through views.
DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.
Shopware Freshsales Sub-second propagation
DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.
DeliveryEach detected change is written to Freshsales through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Freshsales: Subject to per-account API rate limits that vary by Freshworks plan.
- Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with Freshsales ⇄ Shopware
Connect Freshsales and Shopware for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshsales–Shopware connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Freshsales or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Freshsales or Shopware record.
Observability
Monitoring
Track your Freshsales ⇄ Shopware sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Freshsales and Shopware.
How the Freshsales and Shopware connectors work
Freshsales
- Integration surface
- REST API
- Authentication
- API key sent as a Token authorization header
- Change detection
- Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to per-account API rate limits that vary by Freshworks plan
Shopware
- Integration surface
- Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
- Authentication
- OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
- Change detection
- App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
- Capabilities
- read · write · webhooks
- Rate limits
- No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works
How to connect Freshsales to Shopware — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Freshsales and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Freshsales
connected
Shopware
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Freshsales and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Freshsales ⇄ ShopwareCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Freshsales ShopwareCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Freshsales and Shopware integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between Freshsales and Shopware: authenticate both systems, choose the objects to sync (such as Freshsales's Products and Notes), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Common patterns for Freshsales and Shopware: New buyers become CRM records; Contact and address details stay consistent; Where Freshsales segments customers: status travels to the store record. A customer created in Shopware creates or updates the matching contact or account in Freshsales, so first-time and repeat buyers land in the relationship system without a manual import.
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Freshsales: REST API. Authentication: API key sent as a Token authorization header. Shopware: Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint. Authentication: OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes. Stacksync manages authentication, retries, and rate limits on both sides.
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Freshsales: Current Freshsales versions use lifecycle stages on contacts instead of a separate lead object, so lead routing maps to a stage field. Shopware: Prices are stored per currency as a nested price array with net and gross values, and products model variants as parent/child rows, so field mappings must handle nested structures. Stacksync's field mapping accounts for these differences between Freshsales and Shopware without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Freshsales and Shopware records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Freshsales and Shopware connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Freshsales–Shopware integration in-house.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
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