Real-time
Two-way sync
Changes in Freshsales or Magento instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ E-commerce
Freshsales to Magento integration — real-time, two-way sync
Keep Freshsales and Magento in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Freshsales and Magento
Keep the customers and orders that Freshsales and Magento share aligned in real time, so sales works from live purchase history and the store works from current account details.
Freshsales holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Magento runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
Stacksync links Notes, Sales activities, Products, Contacts in Freshsales to Carts / quotes, Products, Configurable / variant products, Categories in Magento with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Sync deals into a data warehouse for pipeline reporting alongside product usage data.
- 02 Push product-qualified leads from the warehouse into Freshsales as contacts with lifecycle stages set.
- 03 Read new Orders to trigger provisioning, accounting, or 3PL fulfillment in an operational database as they are placed.
- 04 Sync Orders, invoices, and shipments from Magento into Postgres or a warehouse for revenue, margin, and fulfillment-SLA reporting.
Common sync patterns
New buyers become CRM records
A customer created in Magento creates or updates the matching contact or account in Freshsales, so first-time and repeat buyers land in the relationship system without a manual import.
Contact and address details stay consistent
An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.
Where Freshsales segments customers: status travels to the store record
Lifecycle stage, tier, or account owner set in Freshsales syncs onto the customer record in Magento, so the buying side can act on how the relationship is classified.
What you can sync between Freshsales and Magento
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Freshsales objects | Magento objects | How this pairing syncs | |
|---|---|---|---|
| Products Catalog items attached to deals for line-level revenue data. | Products Catalog items keyed by SKU; carry created_at/updated_at for incremental polling and are written two-way from a PIM or ERP into the storefront. | Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions. | |
| Accounts Company records kept aligned with billing, ERP, and warehouse tables. | Invoices Invoice documents tied to orders; read out for finance and revenue recognition, or created via the sales API when billing downstream. | Accounts is specific to Freshsales and Invoices to Magento — each maps to any object or custom field on the other side. | |
| Deals Pipeline records synced to a warehouse for revenue reporting. | Shipments Shipment and tracking records against orders; created or read to drive fulfillment status between Magento and a 3PL/WMS. | Deals is specific to Freshsales and Shipments to Magento — each maps to any object or custom field on the other side. | |
| Tasks Rep to-dos created from external triggers or synced for productivity reporting. | Carts / quotes Active and guest carts (quotes) with items and totals; read for abandoned-cart analysis (not available on the Cloud Service subset). | Tasks is specific to Freshsales and Carts / quotes to Magento — each maps to any object or custom field on the other side. | |
| Appointments Scheduled meetings readable for activity analytics. | Configurable / variant products Parent configurable products link to simple product variants by attribute; synced so size/color SKUs and their prices stay aligned with source systems. | Appointments is specific to Freshsales and Configurable / variant products to Magento — each maps to any object or custom field on the other side. | |
| Notes Free-text records attached to contacts, accounts, and deals. | Categories Catalog tree and product-to-category assignments; written into Magento to control merchandising and read out for taxonomy reporting. | Notes is specific to Freshsales and Categories to Magento — each maps to any object or custom field on the other side. |
How changes propagate between Freshsales and Magento
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Freshsales Magento Sub-second propagation
DetectionFreshsales notifies Stacksync of record changes through webhook events. Polling with updated-at filters through views.
DeliveryEach detected change is written to Magento through its API, with automatic retries and rate-limit backoff.
Magento Freshsales Sub-second propagation
DetectionMagento notifies Stacksync of record changes through webhook events. Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at).
DeliveryEach detected change is written to Freshsales through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Freshsales: Subject to per-account API rate limits that vary by Freshworks plan.
- Magento: No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
What ships with Freshsales ⇄ Magento
Connect Freshsales and Magento for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshsales–Magento connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Freshsales or Magento data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Freshsales or Magento record.
Observability
Monitoring
Track your Freshsales ⇄ Magento sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Freshsales and Magento.
How the Freshsales and Magento connectors work
Freshsales
- Integration surface
- REST API
- Authentication
- API key sent as a Token authorization header
- Change detection
- Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to per-account API rate limits that vary by Freshworks plan
Magento
- Integration surface
- REST and GraphQL Web APIs (SOAP also available)
- Authentication
- Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2)
- Change detection
- Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created)
- Capabilities
- read · write · webhooks
- Rate limits
- No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
How it works
How to connect Freshsales to Magento — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Freshsales and Magento with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Freshsales
connected
Magento
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Freshsales and Magento objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Freshsales ⇄ MagentoCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Freshsales MagentoCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Freshsales and Magento integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Freshsales and Magento: authenticate both systems, choose the objects to sync (such as Freshsales's Products and Accounts), map fields visually, and changes propagate both ways in milliseconds — no code required.
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On the Freshsales side: Notes, Sales activities, Products, Contacts, plus custom fields where Freshsales exposes them. On the Magento side: Carts / quotes, Products, Configurable / variant products, Categories. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Freshsales and Magento: New buyers become CRM records; Contact and address details stay consistent; Where Freshsales segments customers: status travels to the store record. A customer created in Magento creates or updates the matching contact or account in Freshsales, so first-time and repeat buyers land in the relationship system without a manual import.
-
Freshsales: REST API. Authentication: API key sent as a Token authorization header. Magento: REST and GraphQL Web APIs (SOAP also available). Authentication: Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2). Stacksync manages authentication, retries, and rate limits on both sides.
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Freshsales: Each module supports custom fields, which the API returns alongside standard fields for mapping. Magento: Default maximum page size is 300 (Web API Input Limits); large sets must be paged with pageSize + currentPage, and entity_id cursor filters give more stable pagination than timestamp filters. Stacksync's field mapping accounts for these differences between Freshsales and Magento without custom code.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
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