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CRM ⇄ E-commerce

Freshsales to Shipwire integration — real-time, two-way sync

Keep Freshsales and Shipwire in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Freshsales and Shipwire

Keep the customers and orders that Freshsales and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.

Freshsales holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Notes, Sales activities, Products, Contacts in Freshsales to Purchase Orders, Trackings, Rates, Orders in Shipwire with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Sync sales activities and appointments into analytics tools for rep productivity reporting.
  • 02 Two-way sync of contacts and accounts between Freshsales and a Postgres database so product and data teams query CRM data with SQL.
  • 03 Read Stock levels per warehouse into an operational database or storefront so availability and backorder state reflect real inventory.
  • 04 Sync Receivings (advance ship notices) and reconcile them against Purchase Orders so inbound supplier shipments are visible as they land.

Common sync patterns

One customer identity across sales and store

A person who exists as a contact in Freshsales and a buyer in Shipwire is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Shipwire records orders: purchase history on the account

Orders and their status from Shipwire appear on the matching contact or account in Freshsales, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Shipwire creates or updates the matching contact or account in Freshsales, so first-time and repeat buyers land in the relationship system without a manual import.

What you can sync between Freshsales and Shipwire

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshsales objects Shipwire objects How this pairing syncs
Products Catalog items attached to deals for line-level revenue data. Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Accounts Company records kept aligned with billing, ERP, and warehouse tables. Orders B2C fulfillment orders (create, update, cancel, get) with item, hold, routing, and tracking subresources; typically written from a storefront or ERP and synced back with status and trackings. Accounts is specific to Freshsales and Orders to Shipwire — each maps to any object or custom field on the other side.
Deals Pipeline records synced to a warehouse for revenue reporting. Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. Deals is specific to Freshsales and Stock to Shipwire — each maps to any object or custom field on the other side.
Tasks Rep to-dos created from external triggers or synced for productivity reporting. Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. Tasks is specific to Freshsales and Receivings to Shipwire — each maps to any object or custom field on the other side.
Appointments Scheduled meetings readable for activity analytics. Returns Return orders raised against existing Orders; created via API and read back into support or analytics systems for reverse-logistics tracking. Appointments is specific to Freshsales and Returns to Shipwire — each maps to any object or custom field on the other side.
Notes Free-text records attached to contacts, accounts, and deals. Purchase Orders B2B orders with retailer-specific routing and compliance fields; managed via API alongside receivings for wholesale and marketplace fulfillment. Notes is specific to Freshsales and Purchase Orders to Shipwire — each maps to any object or custom field on the other side.

How changes propagate between Freshsales and Shipwire

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Freshsales Shipwire Sub-second propagation

DetectionFreshsales notifies Stacksync of record changes through webhook events. Polling with updated-at filters through views.

DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.

Shipwire Freshsales Sub-second propagation

DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.

DeliveryEach detected change is written to Freshsales through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Freshsales: Subject to per-account API rate limits that vary by Freshworks plan.
  • Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
What ships with Freshsales ⇄ Shipwire

Connect Freshsales and Shipwire for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshsales–Shipwire connection.

Real-time

Two-way sync

Changes in Freshsales or Shipwire instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshsales or Shipwire data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshsales or Shipwire record.

Observability

Monitoring

Track your Freshsales ⇄ Shipwire sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshsales and Shipwire.

How the Freshsales and Shipwire connectors work

Freshsales

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters through views; outbound webhooks can be configured via workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by Freshworks plan

Shipwire

Integration surface
REST API (v3)
Authentication
Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
Change detection
Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
Capabilities
read · write · webhooks
Rate limits
No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
How it works

How to connect Freshsales to Shipwire — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshsales and Shipwire with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshsales connected
    Shipwire connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshsales and Shipwire objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshsales ⇄ Shipwire
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshsales Shipwire
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Freshsales and Shipwire integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 480 integrations available for Freshsales and Shipwire.

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