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CRM ⇄ E-commerce

Apollo.io to Shipwire integration — real-time, two-way sync

Keep Apollo.io and Shipwire in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and Shipwire

Keep the customers and orders that Apollo.io and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.

Apollo.io holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Deals (Opportunities), Tasks and calls, Custom fields, Contacts in Apollo.io to Products, Stock, Receivings, Returns in Shipwire with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
  • 02 Push CRM opportunity stages back into Apollo so reps see pipeline context while sequencing.
  • 03 Sync Receivings (advance ship notices) and reconcile them against Purchase Orders so inbound supplier shipments are visible as they land.
  • 04 Pull Returns and tracking.delivered events into a support or analytics database for reverse-logistics and delivery-SLA reporting.

Common sync patterns

New buyers become CRM records

A customer created in Shipwire creates or updates the matching contact or account in Apollo.io, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where Apollo.io segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Apollo.io syncs onto the customer record in Shipwire, so the buying side can act on how the relationship is classified.

What you can sync between Apollo.io and Shipwire

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects Shipwire objects How this pairing syncs
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Rates Shipping cost quotes for a cart or order; read-only, called at checkout time to estimate carrier costs rather than synced as stored records. Deals (Opportunities) is specific to Apollo.io and Rates to Shipwire — each maps to any object or custom field on the other side.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Orders B2C fulfillment orders (create, update, cancel, get) with item, hold, routing, and tracking subresources; typically written from a storefront or ERP and synced back with status and trackings. Tasks and calls is specific to Apollo.io and Orders to Shipwire — each maps to any object or custom field on the other side.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. Custom fields is specific to Apollo.io and Products to Shipwire — each maps to any object or custom field on the other side.
Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. Contacts is specific to Apollo.io and Stock to Shipwire — each maps to any object or custom field on the other side.
Accounts Company records with firmographic attributes, matched to CRM accounts during sync. Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. Accounts is specific to Apollo.io and Receivings to Shipwire — each maps to any object or custom field on the other side.
People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. Returns Return orders raised against existing Orders; created via API and read back into support or analytics systems for reverse-logistics tracking. People (database records) is specific to Apollo.io and Returns to Shipwire — each maps to any object or custom field on the other side.

How changes propagate between Apollo.io and Shipwire

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Apollo.io Shipwire Interval-based propagation

DetectionStacksync polls Apollo.io for changes on an incremental schedule, reading only records changed since the previous pass. Polling on updated-at timestamps.

DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.

Shipwire Apollo.io Sub-second propagation

DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.

DeliveryEach detected change is written to Apollo.io through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Apollo.io: Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls.
  • Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
What ships with Apollo.io ⇄ Shipwire

Connect Apollo.io and Shipwire for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Shipwire connection.

Real-time

Two-way sync

Changes in Apollo.io or Shipwire instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or Shipwire data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or Shipwire record.

Observability

Monitoring

Track your Apollo.io ⇄ Shipwire sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and Shipwire.

How the Apollo.io and Shipwire connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

Shipwire

Integration surface
REST API (v3)
Authentication
Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
Change detection
Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
Capabilities
read · write · webhooks
Rate limits
No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
How it works

How to connect Apollo.io to Shipwire — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and Shipwire with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    Shipwire connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and Shipwire objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ Shipwire
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io Shipwire
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apollo.io and Shipwire integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 366 integrations available for Apollo.io and Shipwire.

Popular · 6 of 366
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