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CRM ⇄ E-commerce

SAP Sales Cloud to Shipwire integration — real-time, two-way sync

Keep SAP Sales Cloud and Shipwire in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect SAP Sales Cloud and Shipwire

Keep the customers and orders that SAP Sales Cloud and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.

SAP Sales Cloud holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Individual Customers, Leads, Opportunities, Sales Quotes in SAP Sales Cloud to Purchase Orders, Trackings, Rates, Orders in Shipwire with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Replicate opportunities and quotes to a warehouse for pipeline and forecast reporting outside SAP analytics.
  • 02 Keep marketing automation lists aligned with CRM contacts and lead status in both directions.
  • 03 Two-way sync Orders between a storefront or ERP database and Shipwire so new orders create fulfillment requests and Stacksync writes Trackings and status (processed, submitted, delivered) back.
  • 04 Push Products, kits, and their dimensions and pricing from a PIM or ERP into the Shipwire catalog and keep SKUs aligned.

Common sync patterns

One customer identity across sales and store

A person who exists as a contact in SAP Sales Cloud and a buyer in Shipwire is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Shipwire records orders: purchase history on the account

Orders and their status from Shipwire appear on the matching contact or account in SAP Sales Cloud, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Shipwire creates or updates the matching contact or account in SAP Sales Cloud, so first-time and repeat buyers land in the relationship system without a manual import.

What you can sync between SAP Sales Cloud and Shipwire

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

SAP Sales Cloud objects Shipwire objects How this pairing syncs
Products Sellable item records typically mastered in the ERP and synced in. Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Leads Inbound prospect records written from marketing systems and web forms. Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. Leads is specific to SAP Sales Cloud and Stock to Shipwire — each maps to any object or custom field on the other side.
Opportunities Pipeline records read for forecasting and warehouse reporting. Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. Opportunities is specific to SAP Sales Cloud and Receivings to Shipwire — each maps to any object or custom field on the other side.
Sales Quotes Quote documents often priced against ERP data and synced for order conversion. Returns Return orders raised against existing Orders; created via API and read back into support or analytics systems for reverse-logistics tracking. Sales Quotes is specific to SAP Sales Cloud and Returns to Shipwire — each maps to any object or custom field on the other side.
Sales Orders Order records exchanged with S/4HANA or ECC in lead-to-cash flows. Purchase Orders B2B orders with retailer-specific routing and compliance fields; managed via API alongside receivings for wholesale and marketplace fulfillment. Sales Orders is specific to SAP Sales Cloud and Purchase Orders to Shipwire — each maps to any object or custom field on the other side.
Activities Appointments, tasks, and calls exported for engagement reporting. Trackings Shipment tracking numbers and carrier status returned as an Order subresource and surfaced through tracking.created, tracking.updated, and tracking.delivered webhook topics. Activities is specific to SAP Sales Cloud and Trackings to Shipwire — each maps to any object or custom field on the other side.

How changes propagate between SAP Sales Cloud and Shipwire

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

SAP Sales Cloud Shipwire Sub-second propagation

DetectionSAP Sales Cloud notifies Stacksync of record changes through webhook events. Polling on last-changed timestamps.

DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.

Shipwire SAP Sales Cloud Sub-second propagation

DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.

DeliveryEach detected change is written to SAP Sales Cloud through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
What ships with SAP Sales Cloud ⇄ Shipwire

Connect SAP Sales Cloud and Shipwire for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every SAP Sales Cloud–Shipwire connection.

Real-time

Two-way sync

Changes in SAP Sales Cloud or Shipwire instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever SAP Sales Cloud or Shipwire data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single SAP Sales Cloud or Shipwire record.

Observability

Monitoring

Track your SAP Sales Cloud ⇄ Shipwire sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between SAP Sales Cloud and Shipwire.

How the SAP Sales Cloud and Shipwire connectors work

SAP Sales Cloud

Integration surface
OData API (v2) plus SOAP web services
Authentication
Basic auth or OAuth 2.0 (SAML bearer assertion)
Change detection
Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
Capabilities
read · write · webhooks

Shipwire

Integration surface
REST API (v3)
Authentication
Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
Change detection
Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
Capabilities
read · write · webhooks
Rate limits
No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
How it works

How to connect SAP Sales Cloud to Shipwire — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate SAP Sales Cloud and Shipwire with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    SAP Sales Cloud connected
    Shipwire connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the SAP Sales Cloud and Shipwire objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · SAP Sales Cloud ⇄ Shipwire
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    SAP Sales Cloud Shipwire
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

SAP Sales Cloud and Shipwire integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 477 integrations available for SAP Sales Cloud and Shipwire.

Popular · 8 of 477
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