Real-time
Two-way sync
Changes in Outreach or Shipwire instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ E-commerce
Outreach to Shipwire integration — real-time, two-way sync
Keep Outreach and Shipwire in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Migrated from MuleSoft
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Migrated from Fivetran
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Migrated from Celigo
Why teams connect Outreach and Shipwire
Keep the customers and orders that Outreach and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.
Outreach holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.
Stacksync links Sequences, Sequence states, Mailings, Calls in Outreach to Rates, Orders, Products, Stock in Shipwire with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.
The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.
Common use cases
- 01 Enroll leads in sequences automatically by writing sequence-state records when a lead crosses a scoring threshold in the warehouse.
- 02 Pull mailing, call, and task activity into a database for engagement analytics beyond native reports.
- 03 Sync Receivings (advance ship notices) and reconcile them against Purchase Orders so inbound supplier shipments are visible as they land.
- 04 Pull Returns and tracking.delivered events into a support or analytics database for reverse-logistics and delivery-SLA reporting.
Common sync patterns
Where both keep product records: catalog and CRM products aligned
Where Outreach tracks products or line items and Shipwire holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.
One customer identity across sales and store
A person who exists as a contact in Outreach and a buyer in Shipwire is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.
Where Shipwire records orders: purchase history on the account
Orders and their status from Shipwire appear on the matching contact or account in Outreach, so reps see what a customer has bought and what is in flight before the next conversation.
What you can sync between Outreach and Shipwire
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Outreach objects | Shipwire objects | How this pairing syncs | |
|---|---|---|---|
| Mailboxes Connected sending accounts referenced when attributing outbound activity | Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. | Mailboxes is specific to Outreach and Products to Shipwire — each maps to any object or custom field on the other side. | |
| Prospects The people being engaged; the main record kept in sync with the CRM | Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. | Prospects is specific to Outreach and Stock to Shipwire — each maps to any object or custom field on the other side. | |
| Accounts Companies grouping prospects, aligned with CRM account ownership | Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. | Accounts is specific to Outreach and Receivings to Shipwire — each maps to any object or custom field on the other side. | |
| Sequences Multi-step cadences; synced as reference data for enrollment automation | Returns Return orders raised against existing Orders; created via API and read back into support or analytics systems for reverse-logistics tracking. | Sequences is specific to Outreach and Returns to Shipwire — each maps to any object or custom field on the other side. | |
| Sequence states Per-prospect enrollments; writing one adds a prospect to a cadence | Purchase Orders B2B orders with retailer-specific routing and compliance fields; managed via API alongside receivings for wholesale and marketplace fulfillment. | Sequence states is specific to Outreach and Purchase Orders to Shipwire — each maps to any object or custom field on the other side. | |
| Mailings Sent emails with engagement data, pulled for activity analytics | Trackings Shipment tracking numbers and carrier status returned as an Order subresource and surfaced through tracking.created, tracking.updated, and tracking.delivered webhook topics. | Mailings is specific to Outreach and Trackings to Shipwire — each maps to any object or custom field on the other side. |
How changes propagate between Outreach and Shipwire
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Outreach Shipwire Sub-second propagation
DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.
DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.
Shipwire Outreach Sub-second propagation
DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.
DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Outreach: Subject to per-user hourly rate limits.
- Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
What ships with Outreach ⇄ Shipwire
Connect Outreach and Shipwire for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Outreach–Shipwire connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Outreach or Shipwire data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Outreach or Shipwire record.
Observability
Monitoring
Track your Outreach ⇄ Shipwire sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Outreach and Shipwire.
How the Outreach and Shipwire connectors work
Outreach
- Integration surface
- REST API conforming to the JSON:API specification
- Authentication
- OAuth 2.0
- Change detection
- webhook subscriptions on resource create, update, and destroy events, plus polling
- Capabilities
- read · write · webhooks
- Rate limits
- subject to per-user hourly rate limits
Shipwire
- Integration surface
- REST API (v3)
- Authentication
- Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
- Change detection
- Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
- Capabilities
- read · write · webhooks
- Rate limits
- No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
How it works
How to connect Outreach to Shipwire — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Outreach and Shipwire with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Outreach
connected
Shipwire
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Outreach and Shipwire objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Outreach ⇄ ShipwireCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Outreach ShipwireCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Outreach and Shipwire integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Outreach and Shipwire: authenticate both systems, choose the objects to sync (such as Outreach's Mailboxes and Prospects), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Change detection on Outreach: Webhook subscriptions on resource create, update, and destroy events, plus polling. On Shipwire: Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream). Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Outreach side: Sequences, Sequence states, Mailings, Calls, plus custom fields where Outreach exposes them. On the Shipwire side: Rates, Orders, Products, Stock. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
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Common patterns for Outreach and Shipwire: Where both keep product records: catalog and CRM products aligned; One customer identity across sales and store; Where Shipwire records orders: purchase history on the account. Where Outreach tracks products or line items and Shipwire holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.
-
Outreach: REST API conforming to the JSON:API specification. Authentication: OAuth 2.0. Shipwire: REST API (v3). Authentication: Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com). Stacksync manages authentication, retries, and rate limits on both sides.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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