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CRM ⇄ E-commerce

Apollo.io to Shopware integration — real-time, two-way sync

Keep Apollo.io and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Apollo.io and Shopware

Keep the customers and orders that Apollo.io and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.

Apollo.io holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Deals (Opportunities), Tasks and calls, Custom fields, Contacts in Apollo.io to Customers, Orders, Order Line Items, Order Deliveries in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
  • 02 Push CRM opportunity stages back into Apollo so reps see pipeline context while sequencing.
  • 03 Consolidate orders and customers from multiple `sales_channel` storefronts into one Postgres database for cross-channel analysis.
  • 04 Two-way sync of the `product` catalog — titles, nested price arrays, and stock — between Shopware and an ERP or PIM so pricing and inventory stay aligned.

Common sync patterns

Where Apollo.io segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Apollo.io syncs onto the customer record in Shopware, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Apollo.io tracks products or line items and Shopware holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Apollo.io and a buyer in Shopware is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

What you can sync between Apollo.io and Shopware

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Apollo.io objects Shopware objects How this pairing syncs
Accounts Company records with firmographic attributes, matched to CRM accounts during sync. Sales Channels Per-storefront configuration (`sales_channel`); used to scope and consolidate orders and customers across multiple storefronts. Accounts is specific to Apollo.io and Sales Channels to Shopware — each maps to any object or custom field on the other side.
People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. Media Media assets (`media`) such as product images; referenced by id so file URLs and metadata sync into downstream catalogs. People (database records) is specific to Apollo.io and Media to Shopware — each maps to any object or custom field on the other side.
Sequences Outreach cadences (emailer campaigns in the API); enrollment status is read to track which contacts are being worked. Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. Sequences is specific to Apollo.io and Products to Shopware — each maps to any object or custom field on the other side.
Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. Deals (Opportunities) is specific to Apollo.io and Categories to Shopware — each maps to any object or custom field on the other side.
Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Customers Storefront customer accounts (`customer`) with addresses and group; synced two-way with a CRM or support tool. Tasks and calls is specific to Apollo.io and Customers to Shopware — each maps to any object or custom field on the other side.
Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. Orders Order headers (`order`) with totals, state, and sales-channel reference; read out to accounting and written back for status updates. Custom fields is specific to Apollo.io and Orders to Shopware — each maps to any object or custom field on the other side.

How changes propagate between Apollo.io and Shopware

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Apollo.io Shopware Interval-based propagation

DetectionStacksync polls Apollo.io for changes on an incremental schedule, reading only records changed since the previous pass. Polling on updated-at timestamps.

DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.

Shopware Apollo.io Sub-second propagation

DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.

DeliveryEach detected change is written to Apollo.io through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Apollo.io: Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls.
  • Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with Apollo.io ⇄ Shopware

Connect Apollo.io and Shopware for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Apollo.io–Shopware connection.

Real-time

Two-way sync

Changes in Apollo.io or Shopware instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Apollo.io or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Apollo.io or Shopware record.

Observability

Monitoring

Track your Apollo.io ⇄ Shopware sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Apollo.io and Shopware.

How the Apollo.io and Shopware connectors work

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls

Shopware

Integration surface
Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
Authentication
OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
Change detection
App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
Capabilities
read · write · webhooks
Rate limits
No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works

How to connect Apollo.io to Shopware — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Apollo.io and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Apollo.io connected
    Shopware connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Apollo.io and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Apollo.io ⇄ Shopware
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Apollo.io Shopware
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Apollo.io and Shopware integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 366 integrations available for Apollo.io and Shopware.

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