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CRM ⇄ E-commerce

Salesloft to Shipwire integration — real-time, two-way sync

Keep Salesloft and Shipwire in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Salesloft and Shipwire

Keep the customers and orders that Salesloft and Shipwire share aligned in real time, so sales works from live purchase history and the store works from current account details.

Salesloft holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shipwire runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Tasks, Meetings, Users, Custom Fields in Salesloft to Purchase Orders, Trackings, Rates, Orders in Shipwire with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Keep person and account custom fields populated from an enrichment pipeline for personalization tokens.
  • 02 Reconcile ownership by syncing user assignments between the CRM and Salesloft.
  • 03 Push Products, kits, and their dimensions and pricing from a PIM or ERP into the Shipwire catalog and keep SKUs aligned.
  • 04 Read Stock levels per warehouse into an operational database or storefront so availability and backorder state reflect real inventory.

Common sync patterns

New buyers become CRM records

A customer created in Shipwire creates or updates the matching contact or account in Salesloft, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where Salesloft segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Salesloft syncs onto the customer record in Shipwire, so the buying side can act on how the relationship is classified.

What you can sync between Salesloft and Shipwire

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Salesloft objects Shipwire objects How this pairing syncs
Cadence Memberships Enrollment records linking a person to a cadence step and status. Products Catalog SKUs including kits, virtual kits, and marketplace products; created and edited via API, commonly mastered in a PIM or ERP and pushed into Shipwire with dimensions and pricing. Cadence Memberships is specific to Salesloft and Products to Shipwire — each maps to any object or custom field on the other side.
Emails Sent and received email activity with engagement metadata, synced out for analytics. Stock Real-time per-warehouse inventory levels; read-only, pulled into a database or storefront so availability reflects on-hand and backordered quantities. Emails is specific to Salesloft and Stock to Shipwire — each maps to any object or custom field on the other side.
Calls Logged call activity with dispositions and recordings metadata. Receivings Inbound advance ship notices (ASNs) from suppliers; created and updated via API and reconciled against Purchase Orders as inventory arrives at a warehouse. Calls is specific to Salesloft and Receivings to Shipwire — each maps to any object or custom field on the other side.
Tasks Rep to-dos created and completed within cadences. Returns Return orders raised against existing Orders; created via API and read back into support or analytics systems for reverse-logistics tracking. Tasks is specific to Salesloft and Returns to Shipwire — each maps to any object or custom field on the other side.
Meetings Booked meeting records tied to people and users. Purchase Orders B2B orders with retailer-specific routing and compliance fields; managed via API alongside receivings for wholesale and marketplace fulfillment. Meetings is specific to Salesloft and Purchase Orders to Shipwire — each maps to any object or custom field on the other side.
Users Seller records used for ownership mapping and activity attribution. Trackings Shipment tracking numbers and carrier status returned as an Order subresource and surfaced through tracking.created, tracking.updated, and tracking.delivered webhook topics. Users is specific to Salesloft and Trackings to Shipwire — each maps to any object or custom field on the other side.

How changes propagate between Salesloft and Shipwire

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Salesloft Shipwire Sub-second propagation

DetectionSalesloft notifies Stacksync of record changes through webhook events. Webhook event subscriptions plus polling on updated_at timestamps.

DeliveryEach detected change is written to Shipwire through its API, with automatic retries and rate-limit backoff.

Shipwire Salesloft Sub-second propagation

DetectionShipwire notifies Stacksync of record changes through webhook events. Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics.

DeliveryEach detected change is written to Salesloft through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Salesloft: Subject to the platform's per-minute API rate limits.
  • Shipwire: No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
What ships with Salesloft ⇄ Shipwire

Connect Salesloft and Shipwire for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Salesloft–Shipwire connection.

Real-time

Two-way sync

Changes in Salesloft or Shipwire instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Salesloft or Shipwire data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Salesloft or Shipwire record.

Observability

Monitoring

Track your Salesloft ⇄ Shipwire sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Salesloft and Shipwire.

How the Salesloft and Shipwire connectors work

Salesloft

Integration surface
REST API (v2)
Authentication
OAuth 2.0
Change detection
Webhook event subscriptions plus polling on updated_at timestamps
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's per-minute API rate limits

Shipwire

Integration surface
REST API (v3)
Authentication
Bearer token sent as `Authorization: ShipwireKey <token>`; up to two keys are generated per account on the Users and Roles page, refreshable/expirable, over HTTPS only (separate sandbox at api.beta.shipwire.com)
Change detection
Webhooks (HMAC-SHA256 signed, near real-time) on order, tracking, stock, receiving, return, and product topics; polling the list endpoints as a fallback (no CDC/log stream)
Capabilities
read · write · webhooks
Rate limits
No published per-second request cap; list responses page at 20 items (recommended max ~200) and webhook payloads carry at most 20 items per resource, so large records must be paged via the response next links.
How it works

How to connect Salesloft to Shipwire — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Salesloft and Shipwire with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Salesloft connected
    Shipwire connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Salesloft and Shipwire objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Salesloft ⇄ Shipwire
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Salesloft Shipwire
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Salesloft and Shipwire integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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ISO 27001
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GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 462 integrations available for Salesloft and Shipwire.

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