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E-commerce ⇄ CRM

Akeneo to Apollo.io integration — real-time, two-way sync

Keep Akeneo and Apollo.io in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Akeneo and Apollo.io

Keep the customers and orders that Apollo.io and Akeneo share aligned in real time, so sales works from live purchase history and the store works from current account details.

Apollo.io holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Akeneo runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Deals (Opportunities), Tasks and calls, Custom fields, Contacts in Apollo.io to Channels and locales, Media files, Products, Product models in Akeneo with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Land sequence enrollment status and outcomes in a warehouse for outbound performance reporting.
  • 02 Deduplicate contacts across Apollo and the CRM by syncing on email as the match key.
  • 03 Push enriched Products and their Assets into an ecommerce storefront or commerce database when product.created and product.updated webhooks fire.
  • 04 Write Categories, Families, and Attributes from an ERP or supplier feed into Akeneo to build and maintain catalog structure.

Common sync patterns

Where both keep product records: catalog and CRM products aligned

Where Apollo.io tracks products or line items and Akeneo holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Apollo.io and a buyer in Akeneo is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Akeneo records orders: purchase history on the account

Orders and their status from Akeneo appear on the matching contact or account in Apollo.io, so reps see what a customer has bought and what is in flight before the next conversation.

What you can sync between Akeneo and Apollo.io

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Akeneo objects Apollo.io objects How this pairing syncs
Media files Product images and files uploaded via the media endpoint; referenced by products and pushed to downstream commerce and content systems. Deals (Opportunities) Pipeline records that can be read and written to keep Apollo aligned with the CRM of record. Media files is specific to Akeneo and Deals (Opportunities) to Apollo.io — each maps to any object or custom field on the other side.
Products Core catalog records addressed by UUID (recommended) or identifier/SKU; synced two-way with databases, ERPs, and storefronts. Values are scoped per channel and locale. Tasks and calls Rep activity records synced for activity reporting and coaching workflows. Products is specific to Akeneo and Tasks and calls to Apollo.io — each maps to any object or custom field on the other side.
Product models Parent records for configurable products; hold shared attribute values that cascade to their variant products, synced alongside Products. Custom fields Account- and contact-level custom attributes mapped field-by-field in a sync. Product models is specific to Akeneo and Custom fields to Apollo.io — each maps to any object or custom field on the other side.
Categories The category tree used to classify products; read out for storefront navigation or written in from an ERP to seed catalog structure. Contacts People saved to your Apollo account, synced with emails, phone numbers, and enrichment fields. Categories is specific to Akeneo and Contacts to Apollo.io — each maps to any object or custom field on the other side.
Attributes Attribute definitions plus attribute options and groups; describe the shape of product data, usually mastered in Akeneo and read downstream. Accounts Company records with firmographic attributes, matched to CRM accounts during sync. Attributes is specific to Akeneo and Accounts to Apollo.io — each maps to any object or custom field on the other side.
Families and family variants Templates defining which attributes a product carries and how variants axis out; synced to keep catalog structure consistent across systems. People (database records) Prospects from Apollo's global database, pulled into downstream systems once enriched or saved. Families and family variants is specific to Akeneo and People (database records) to Apollo.io — each maps to any object or custom field on the other side.

How changes propagate between Akeneo and Apollo.io

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Akeneo Apollo.io Sub-second propagation

DetectionAkeneo notifies Stacksync of record changes through webhook events. Events API webhooks (product.created, product.updated, product.deleted, plus product-model equivalents.

DeliveryEach detected change is written to Apollo.io through its API, with automatic retries and rate-limit backoff.

Apollo.io Akeneo Interval-based propagation

DetectionStacksync polls Apollo.io for changes on an incremental schedule, reading only records changed since the previous pass. Polling on updated-at timestamps.

DeliveryEach detected change is written to Akeneo through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Akeneo: REST protection triggers above roughly 100 requests/second per PIM instance (HTTP 429 with Retry-After); the Events API caps at 4000 requests/hour with a 500ms webhook ack timeout.
  • Apollo.io: Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls.
What ships with Akeneo ⇄ Apollo.io

Connect Akeneo and Apollo.io for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Akeneo–Apollo.io connection.

Real-time

Two-way sync

Changes in Akeneo or Apollo.io instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Akeneo or Apollo.io data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Akeneo or Apollo.io record.

Observability

Monitoring

Track your Akeneo ⇄ Apollo.io sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Akeneo and Apollo.io.

How the Akeneo and Apollo.io connectors work

Akeneo

Integration surface
REST API (plus a GraphQL API) and an Events API for webhooks
Authentication
OAuth2 password grant: client_id/secret plus an API user's username/password exchanged at /api/oauth/v1/token for a bearer access_token and refresh_token; Apps use the OAuth2 authorization-code flow
Change detection
Events API webhooks (product.created, product.updated, product.deleted, plus product-model equivalents; product.updated.delta carries old and new values); falls back to polling the 'updated' datetime search filter where the Events API is unavailable
Capabilities
read · write · webhooks
Rate limits
REST protection triggers above roughly 100 requests/second per PIM instance (HTTP 429 with Retry-After); the Events API caps at 4000 requests/hour with a 500ms webhook ack timeout.

Apollo.io

Integration surface
REST API
Authentication
API key (passed in request headers); master keys unlock account-wide endpoints
Change detection
Polling on updated-at timestamps; webhook callbacks exist only for delivering asynchronous enrichment results, not as a general change-event stream
Capabilities
read · write
Rate limits
Rate limits and enrichment credits vary by plan; bulk endpoints are throttled separately from single-record calls
How it works

How to connect Akeneo to Apollo.io — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Akeneo and Apollo.io with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Akeneo connected
    Apollo.io connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Akeneo and Apollo.io objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Akeneo ⇄ Apollo.io
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Akeneo Apollo.io
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Akeneo and Apollo.io integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 366 integrations available for Akeneo and Apollo.io.

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