Real-time
Real-time sync
Changes in Pendo or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.
Analytics ⇄ CRM
Pendo to ZoomInfo integration — real-time data sync
Keep Pendo and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
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Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Pendo and ZoomInfo
Put live ZoomInfo data behind every dashboard and cohort in Pendo, and write the segments and scores Pendo computes back onto the ZoomInfo record — one connection, not a nightly export.
ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Pendo, so Pendo always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.
Pendo turns data into dashboards, cohorts, and metrics; ZoomInfo is where customers, contacts, deals, and activity actually live and change. The two meet wherever a number is really about a specific account, segment, or stage — yet most teams feed the CRM into analytics as a nightly extract or a hand-maintained connector, so the reporting lags the business and can't be sliced by the customers and segments that matter.
Stacksync syncs Scoops, Technographics, Company Hierarchies, Company Profiles from ZoomInfo into Pendo field by field and within seconds, so every dashboard and cohort runs on current records instead of a stale copy. Because the connection runs both ways, the cohorts, scores, and metrics computed in Pendo write back to fields in ZoomInfo, landing where the people working accounts can see them. You decide which system owns which fields; Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Export feature, page, and guide Events out of Pendo over event-time windows into Postgres or a warehouse so product usage joins with CRM, billing, and support data in SQL.
- 02 Pull NPS scores and poll responses into a database so voice-of-customer sits next to revenue, renewal, and churn signals for analysis.
- 03 Fill gaps in new lead records (email, phone, company size) as they enter the CRM.
- 04 Feed technographic data into territory plans or scoring models in a warehouse.
Common sync patterns
Customer context in Pendo
Accounts, contacts, deals, and activity from ZoomInfo sync into Pendo, so metrics and dashboards group by real customers, segments, and stage instead of anonymous IDs.
Report on live CRM data
New records and status changes in ZoomInfo appear in Pendo within seconds, so dashboards and cohorts track the current pipeline rather than last night's export.
Where ZoomInfo accepts updates: segments and scores back on the record
Cohorts, scores, and computed metrics from Pendo sync onto fields in ZoomInfo, putting the analysis where reps and owners actually work the accounts.
What you can sync between Pendo and ZoomInfo
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Pendo objects | ZoomInfo objects | How this pairing syncs | |
|---|---|---|---|
| Visitors End-user records with agent-collected and custom fields; queried through the Aggregation API and enriched with custom fields written back via the Metadata API. | Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. | Visitors is specific to Pendo and Scoops to ZoomInfo — each maps to any object or custom field on the other side. | |
| Accounts Company/workspace records that roll visitors up to an account dimension; readable via Aggregation and a write target for custom fields (plan, ARR, health) via the Metadata API. | Technographics Technology install data per company, used for segmentation and territory planning. | Accounts is specific to Pendo and Technographics to ZoomInfo — each maps to any object or custom field on the other side. | |
| Feature Events Click/interaction events on tagged features, read-only through the Aggregation API over an event-time window and joined to the Feature definitions. | Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. | Feature Events is specific to Pendo and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side. | |
| Page Events Page-view events for tagged pages; read-only via the Aggregation API, used for adoption and path analysis in a warehouse. | Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. | Page Events is specific to Pendo and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side. | |
| Guide Events Guide seen/advanced/dismissed and step events for in-app walkthroughs; read-only through the Aggregation API to measure onboarding flow adoption. | Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. | Guide Events is specific to Pendo and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side. | |
| Poll / NPS Responses Survey answers and NPS scores captured in-app (pollEvents / npsEvents); read-only via the Aggregation API as voice-of-customer data. | Intent Signals Company-level topic scores indicating in-market buying behavior. | Poll / NPS Responses is specific to Pendo and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side. |
How changes propagate between Pendo and ZoomInfo
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Pendo ZoomInfo Interval-based propagation
DetectionStacksync polls Pendo for changes on an incremental schedule, reading only records changed since the previous pass. Polling - reads query the Aggregation API over event-time windows.
DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating Pendo records.
ZoomInfo Pendo Interval-based propagation
DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.
DeliveryEach detected change is written to Pendo through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Pendo: Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
- ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with Pendo ⇄ ZoomInfo
Connect Pendo and ZoomInfo for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Pendo–ZoomInfo connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Pendo or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Pendo or ZoomInfo record.
Observability
Monitoring
Track your Pendo ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Pendo and ZoomInfo.
How the Pendo and ZoomInfo connectors work
Pendo
- Integration surface
- Pendo Engage API (REST) on app.pendo.io (US) / app.eu.pendo.io (EU), base path /api/v1/ - Aggregation API for reads and the Metadata API for writes
- Authentication
- Integration key sent in the x-pendo-integration-key header, generated in Subscription Settings; keys are scoped read-only or read/write, so writes require a read/write key
- Change detection
- Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand.
- Capabilities
- read · write
- Rate limits
- Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
ZoomInfo
- Integration surface
- REST API organized around search and enrich endpoints
- Authentication
- API credentials exchanged for a short-lived JWT
- Change detection
- Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
- Capabilities
- read
- Rate limits
- Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works
How to connect Pendo to ZoomInfo — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Pendo and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Pendo
connected
ZoomInfo
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Pendo and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Pendo ⇄ ZoomInfoCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Pendo ZoomInfoCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Pendo and ZoomInfo integration FAQ
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Yes. Stacksync provides a managed, real-time integration between Pendo and ZoomInfo — ZoomInfo is a read-only source, so data flows from it into the other system: authenticate both systems, choose the objects to sync, map fields visually, and changes propagate in milliseconds — no code required.
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Pendo: Authentication is an integration key sent in the x-pendo-integration-key header; keys are created in Subscription Settings and can be scoped read-only or read/write, so writes require a read/write key. ZoomInfo: ZoomInfo is a read-oriented data provider; syncs pull from it and write into the CRM or warehouse, not the reverse. Stacksync's field mapping accounts for these differences between Pendo and ZoomInfo without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Pendo and ZoomInfo records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Pendo and ZoomInfo connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Pendo–ZoomInfo integration in-house.
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Yes — Stacksync ships production-grade connectors for both Pendo and ZoomInfo. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Pendo: Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand. On ZoomInfo: Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 408 integrations available for Pendo and ZoomInfo.
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