Real-time
Two-way sync
Changes in Kustomer or Pendo instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Analytics
Kustomer to Pendo integration — real-time, two-way sync
Keep Kustomer and Pendo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Kustomer and Pendo
Put live Kustomer data behind every dashboard and cohort in Pendo, and write the segments and scores Pendo computes back onto the Kustomer record — one connection, not a nightly export.
Pendo turns data into dashboards, cohorts, and metrics; Kustomer is where customers, contacts, deals, and activity actually live and change. The two meet wherever a number is really about a specific account, segment, or stage — yet most teams feed the CRM into analytics as a nightly extract or a hand-maintained connector, so the reporting lags the business and can't be sliced by the customers and segments that matter.
Stacksync syncs Users, Teams, Tags, Notes from Kustomer into Pendo field by field and within seconds, so every dashboard and cohort runs on current records instead of a stale copy. Because the connection runs both ways, the cohorts, scores, and metrics computed in Pendo write back to fields in Kustomer, landing where the people working accounts can see them. You decide which system owns which fields; Stacksync keeps every copy consistent and resolves conflicts by rules you set.
Common use cases
- 01 Set custom Visitor fields (role, lifecycle stage, entitlement) from the warehouse so in-app guides reach the right users without manual CSV uploads.
- 02 Sync Pendo Visitors and Accounts into a data model to score product-qualified accounts alongside behavioral event data.
- 03 Mirror conversations and satisfaction data into a warehouse for support analytics and agent performance reporting
- 04 Keep customer attributes updated from billing systems so routing rules and SLAs reflect account value
Common sync patterns
One customer across analytics and CRM
The same account or person is keyed consistently in both systems, so a profile or row in Pendo lines up with the contact or account in Kustomer.
A record that outlives edits in the CRM
A continuously synced copy of Kustomer's records and activity in Pendo keeps a queryable history even as records change or age out of the CRM.
Customer context in Pendo
Accounts, contacts, deals, and activity from Kustomer sync into Pendo, so metrics and dashboards group by real customers, segments, and stage instead of anonymous IDs.
What you can sync between Kustomer and Pendo
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Kustomer objects | Pendo objects | How this pairing syncs | |
|---|---|---|---|
| Notes Internal annotations carry context alongside synced conversations. | Features / Pages / Guides (metadata) Definitions of tagged UI elements listed through the entity endpoints; read-only reference used to label and join the event streams. | Notes is specific to Kustomer and Features / Pages / Guides (metadata) to Pendo — each maps to any object or custom field on the other side. | |
| Customers The central record whose timeline aggregates every interaction; external attributes sync onto it. | Visitors End-user records with agent-collected and custom fields; queried through the Aggregation API and enriched with custom fields written back via the Metadata API. | Customers is specific to Kustomer and Visitors to Pendo — each maps to any object or custom field on the other side. | |
| Conversations Support threads across channels sync outward for analytics and CRM context. | Accounts Company/workspace records that roll visitors up to an account dimension; readable via Aggregation and a write target for custom fields (plan, ARR, health) via the Metadata API. | Conversations is specific to Kustomer and Accounts to Pendo — each maps to any object or custom field on the other side. | |
| Messages Individual messages within conversations support full-thread replication. | Feature Events Click/interaction events on tagged features, read-only through the Aggregation API over an event-time window and joined to the Feature definitions. | Messages is specific to Kustomer and Feature Events to Pendo — each maps to any object or custom field on the other side. | |
| Companies Organization records group customers and map to CRM accounts. | Page Events Page-view events for tagged pages; read-only via the Aggregation API, used for adoption and path analysis in a warehouse. | Companies is specific to Kustomer and Page Events to Pendo — each maps to any object or custom field on the other side. | |
| Custom Objects (Klasses) Structured external records such as orders and subscriptions synced in to appear on the customer timeline. | Guide Events Guide seen/advanced/dismissed and step events for in-app walkthroughs; read-only through the Aggregation API to measure onboarding flow adoption. | Custom Objects (Klasses) is specific to Kustomer and Guide Events to Pendo — each maps to any object or custom field on the other side. |
How changes propagate between Kustomer and Pendo
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Kustomer Pendo Sub-second propagation
DetectionKustomer notifies Stacksync of record changes through webhook events. Outbound webhooks on record events, plus polling for backfill.
DeliveryEach detected change is written to Pendo through its API, with automatic retries and rate-limit backoff.
Pendo Kustomer Interval-based propagation
DetectionStacksync polls Pendo for changes on an incremental schedule, reading only records changed since the previous pass. Polling - reads query the Aggregation API over event-time windows.
DeliveryEach detected change is written to Kustomer through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Kustomer: Subject to the platform's API rate limits.
- Pendo: Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
What ships with Kustomer ⇄ Pendo
Connect Kustomer and Pendo for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Kustomer–Pendo connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Kustomer or Pendo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Kustomer or Pendo record.
Observability
Monitoring
Track your Kustomer ⇄ Pendo sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Kustomer and Pendo.
How the Kustomer and Pendo connectors work
Kustomer
- Integration surface
- REST API
- Authentication
- API key used as a bearer token, scoped by role
- Change detection
- Outbound webhooks on record events, plus polling for backfill
- Capabilities
- read · write · webhooks
- Rate limits
- Subject to the platform's API rate limits
Pendo
- Integration surface
- Pendo Engage API (REST) on app.pendo.io (US) / app.eu.pendo.io (EU), base path /api/v1/ - Aggregation API for reads and the Metadata API for writes
- Authentication
- Integration key sent in the x-pendo-integration-key header, generated in Subscription Settings; keys are scoped read-only or read/write, so writes require a read/write key
- Change detection
- Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand.
- Capabilities
- read · write
- Rate limits
- Pendo does not publish fixed numeric limits; it throttles heavy Aggregation queries with 429s and caps/paginates large responses, so wide exports are paced and time-windowed.
How it works
How to connect Kustomer to Pendo — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Kustomer and Pendo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Kustomer
connected
Pendo
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Kustomer and Pendo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Kustomer ⇄ PendoCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Kustomer PendoCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Kustomer and Pendo integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Kustomer and Pendo: authenticate both systems, choose the objects to sync (such as Kustomer's Notes and Customers), map fields visually, and changes propagate both ways in milliseconds — no code required.
-
Change detection on Kustomer: Outbound webhooks on record events, plus polling for backfill. On Pendo: Polling - reads query the Aggregation API over event-time windows; no change-data-capture feed and no data-change webhooks. Writes go through the Metadata API on demand. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
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On the Pendo side: Accounts, Feature Events, Page Events, Guide Events, plus custom fields where Pendo exposes them. On the Kustomer side: Users, Teams, Tags, Notes. Stacksync auto-detects both schemas and converts types between the two systems.
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Yes. Each object mapping can be bidirectional or restricted to a single direction (both systems accept writes). Read-only mirrors, one-way pushes, and full two-way sync can be mixed in the same integration.
-
Common patterns for Kustomer and Pendo: One customer across analytics and CRM; A record that outlives edits in the CRM; Customer context in Pendo. The same account or person is keyed consistently in both systems, so a profile or row in Pendo lines up with the contact or account in Kustomer.
-
Kustomer: REST API. Authentication: API key used as a bearer token, scoped by role. Pendo: Pendo Engage API (REST) on app.pendo.io (US) / app.eu.pendo.io (EU), base path /api/v1/ - Aggregation API for reads and the Metadata API for writes. Authentication: Integration key sent in the x-pendo-integration-key header, generated in Subscription Settings; keys are scoped read-only or read/write, so writes require a read/write key. Stacksync manages authentication, retries, and rate limits on both sides.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
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