Real-time
Two-way sync
Changes in HubSpot or ServiceNow instantly reflect in both systems. No stale data, no manual imports.
CRM ⇄ Business productivity
HubSpot to ServiceNow integration — real-time, two-way sync
Keep HubSpot and ServiceNow in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
Case study
Migrated from Mulesoft
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Migrated from Celigo
Migrated from Heroku Connect
Migrated from Matillion
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Migrated from Fivetran
Case study
Migrated from Celigo
Why teams connect HubSpot and ServiceNow
Sync what happens in ServiceNow with the customer records in HubSpot, in real time and in both directions.
The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever ServiceNow holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.
Stacksync connects Change Requests, Problems, Service Catalog Requests, Configuration Items (CMDB) in ServiceNow to Line Item, Product, Ticket, Quote in HubSpot with bi-directional, real-time sync. Activity and record changes in ServiceNow update the matching contact or account in HubSpot, and CRM data flows the other way wherever ServiceNow can store and use it.
Common use cases
- Sync sys_user records with the HR system or identity provider so assignment groups stay accurate
- Mirror incident and task data into Postgres or a warehouse for SLA and workload reporting
- Write warehouse-computed lead and account scores back to HubSpot properties on a schedule or in near real time.
- Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
Where ServiceNow supplies contact or company data
Enriched fields land directly on records in HubSpot, and refreshes keep them from going stale.
Where ServiceNow can store CRM context: fields kept current
Owner, lifecycle stage, or account details from HubSpot sync into ServiceNow, so people working there have the context without switching tools.
Where ServiceNow handles support or shared inboxes
Tickets and conversations attach to the right contact and account in HubSpot, so sales sees open issues before the next call.
What you can sync between HubSpot and ServiceNow
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| HubSpot objects | ServiceNow objects | |
|---|---|---|
| Pipeline Synced with incremental and full sync per the Stacksync docs. | Configuration Items (CMDB) Asset and infrastructure records synced with discovery tools and asset databases. | |
| Stages Synced with incremental and full sync per the Stacksync docs. | Users and Groups Sys_user and group tables synced with HR systems and identity providers. | |
| Audit Synced with incremental and full sync per the Stacksync docs. | Tasks The base task table that incidents, changes, and requests extend. | |
| Contact Synced with incremental and full sync per the Stacksync docs. | Knowledge Articles Support content that can be mirrored to help centers or search indexes. | |
| Company Synced with incremental and full sync per the Stacksync docs. | Custom Tables Scoped or u_-prefixed tables are addressable through the same Table API as standard ones. | |
| Deal Synced with incremental and full sync per the Stacksync docs. | Incidents The core ITSM ticket; commonly synced with engineering trackers and CRMs. |
What ships with HubSpot ⇄ ServiceNow
Connect HubSpot and ServiceNow for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–ServiceNow connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever HubSpot or ServiceNow data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single HubSpot or ServiceNow record.
Observability
Monitoring
Track your HubSpot ⇄ ServiceNow sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between HubSpot and ServiceNow.
How the HubSpot and ServiceNow connectors work
HubSpot
- Integration surface
- REST API (CRM v3)
- Authentication
- OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
- Change detection
- Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
- Capabilities
- read · write · CDC · webhooks
- Rate limits
- Request limits vary by subscription tier and API type.
ServiceNow
- Integration surface
- REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations
- Authentication
- OAuth 2.0 or basic authentication against the instance
- Change detection
- Polling on sys_updated_on timestamps; instance admins can configure outbound push through business rules or Flow Designer
- Capabilities
- read · write
- Rate limits
- Subject to instance-level API rate limits and concurrency semaphores configured by administrators
How it works
How to connect HubSpot to ServiceNow — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate HubSpot and ServiceNow with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
HubSpot
connected
ServiceNow connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the HubSpot and ServiceNow objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · HubSpot ⇄ ServiceNowCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
HubSpot ServiceNowCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
HubSpot and ServiceNow integration FAQ
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Yes. Stacksync provides a managed, real-time two-way integration between HubSpot and ServiceNow: authenticate both systems, choose the objects to sync (such as HubSpot's Pipeline and Stages), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Common patterns for HubSpot and ServiceNow: Where ServiceNow supplies contact or company data; Where ServiceNow can store CRM context: fields kept current; Where ServiceNow handles support or shared inboxes. Enriched fields land directly on records in HubSpot, and refreshes keep them from going stale.
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HubSpot: REST API (CRM v3). Authentication: OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields. ServiceNow: REST API (Table, Import Set, and Aggregate APIs); SOAP remains for legacy integrations. Authentication: OAuth 2.0 or basic authentication against the instance. Stacksync manages authentication, retries, and rate limits on both sides.
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ServiceNow: Every record is a row in a table identified by a sys_id GUID, and the Table API addresses standard and custom tables uniformly. HubSpot: All CRM objects share a single property-based schema model, and relationships are expressed as typed associations rather than foreign keys, so syncs replicate associations explicitly. Stacksync's field mapping accounts for these differences between HubSpot and ServiceNow without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means HubSpot and ServiceNow records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed HubSpot and ServiceNow connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom HubSpot–ServiceNow integration in-house.
SECURITY
Security teams love Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 386 integrations available for HubSpot and ServiceNow.
Popular · 8 of 386
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HubSpot ⇄ SendGrid -
HubSpot ⇄ Twilio -
HubSpot ⇄ GitHub -
HubSpot ⇄ Atlassian -
ServiceNow ⇄ Streak CRM -
ServiceNow ⇄ SugarCRM -
ServiceNow ⇄ Twenty CRM -
ServiceNow ⇄ Veeva CRM
No integrations match .
