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Business productivity ⇄ CRM

Atlassian to HubSpot integration — real-time, two-way sync

Keep Atlassian and HubSpot in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Atlassian and HubSpot

Sync what happens in Atlassian with the customer records in HubSpot, in real time and in both directions.

Teams connect Atlassian and HubSpot to close the gap between customer-facing work in the CRM and delivery work in Jira. Syncing Jira Issues with HubSpot Tickets and Deals lets support and sales see engineering progress without leaving HubSpot, while engineers get customer context on the issues they work.

Stacksync connects Jira Projects, Boards and Sprints, Issue Comments, Attachments in Atlassian to Deal, Line Item, Product, Ticket in HubSpot with bi-directional, real-time sync. Activity and record changes in Atlassian update the matching contact or account in HubSpot, and CRM data flows the other way wherever Atlassian can store and use it.

Common use cases

  • 01 Support teams track escalated bugs from the HubSpot Ticket instead of asking engineers for Jira status.
  • 02 Sales sees whether committed work on a Deal is in an active Sprint before promising dates to a Company.
  • 03 Custom Fields in Jira carry the HubSpot Contact and Company identifiers so every issue is attributable to a customer.
  • 04 Sync Confluence page metadata into a knowledge index so other tools can link to current documentation.

Common sync patterns

Ticket escalation to engineering

a HubSpot Ticket creates a linked Jira Issue, and status changes and Issue Comments flow back to the ticket.

Deal-driven delivery

HubSpot Deals that require implementation work spawn Jira Issues in the right Jira Project, tied to the Deal record.

Comment relay

Issue Comments from Jira surface on the HubSpot Ticket so support can update the Contact without pinging engineering.

What you can sync between Atlassian and HubSpot

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Atlassian objects HubSpot objects How this pairing syncs
Confluence Spaces Namespaces that scope page syncs and permissions. Goal Synced with incremental and full sync per the Stacksync docs. Confluence Spaces is specific to Atlassian and Goal to HubSpot — each maps to any object or custom field on the other side.
Jira Issues The central work item, synced two-way with CRMs, support desks, and other trackers. Owner Synced with incremental and full sync per the Stacksync docs. Jira Issues is specific to Atlassian and Owner to HubSpot — each maps to any object or custom field on the other side.
Jira Projects Containers that scope issues, workflows, and permissions for a sync. Pipeline Synced with incremental and full sync per the Stacksync docs. Jira Projects is specific to Atlassian and Pipeline to HubSpot — each maps to any object or custom field on the other side.
Boards and Sprints Agile structures read to report on sprint contents and status. Stages Synced with incremental and full sync per the Stacksync docs. Boards and Sprints is specific to Atlassian and Stages to HubSpot — each maps to any object or custom field on the other side.
Issue Comments Threaded discussion synced into linked tickets in external systems. Audit Synced with incremental and full sync per the Stacksync docs. Issue Comments is specific to Atlassian and Audit to HubSpot — each maps to any object or custom field on the other side.
Attachments Files on issues mirrored to paired records where needed. Contact Synced with incremental and full sync per the Stacksync docs. Attachments is specific to Atlassian and Contact to HubSpot — each maps to any object or custom field on the other side.

How changes propagate between Atlassian and HubSpot

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Atlassian HubSpot Sub-second propagation

DetectionAtlassian notifies Stacksync of record changes through webhook events. Webhooks on issue and page events, plus JQL polling on the updated timestamp for backfill.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

HubSpot Atlassian Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Atlassian through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • HubSpot: Request limits vary by subscription tier and API type.
What ships with Atlassian ⇄ HubSpot

Connect Atlassian and HubSpot for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Atlassian–HubSpot connection.

Real-time

Two-way sync

Changes in Atlassian or HubSpot instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Atlassian or HubSpot data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Atlassian or HubSpot record.

Observability

Monitoring

Track your Atlassian ⇄ HubSpot sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Atlassian and HubSpot.

How the Atlassian and HubSpot connectors work

Atlassian

Integration surface
REST APIs per product (Jira Cloud and Confluence Cloud)
Authentication
OAuth 2.0 (3LO) for apps or API tokens with basic auth for scripts
Change detection
Webhooks on issue and page events, plus JQL polling on the updated timestamp for backfill
Capabilities
read · write · webhooks

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide
How it works

How to connect Atlassian to HubSpot — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Atlassian and HubSpot with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Atlassian connected
    HubSpot connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Atlassian and HubSpot objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Atlassian ⇄ HubSpot
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Atlassian HubSpot
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Atlassian and HubSpot integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 474 integrations available for Atlassian and HubSpot.

Popular · 6 of 474
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