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CRM · Two-way sync platform

HubSpot and Salesforce integration — two-way sync

Give marketing and sales the same customer context. Sync supported HubSpot and Salesforce records with field mappings your team controls and record errors you can resolve in one place.

  • Field mappings and sync direction under your control
  • Inspect and resolve record errors in one dashboard
Two-way sync for supported objects
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Built for teams where self-serve, reliability and scale matter

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Example workflow based on connector documentation

Keep customer records aligned across marketing and sales

Start with a company and its contacts. Stacksync connects the two CRMs, maps selected fields, and carries changes between supported records so teams can work in the system they already use.

  1. Link the company and contact

    Pair a HubSpot Company with the corresponding Salesforce Account, then pair their Contact records. Retain both systems’ record IDs and resolve existing duplicates before the first load.

  2. Map the fields each team maintains

    For this example, sales maintains contact phone and job title in Salesforce. Map those values to the matching HubSpot Contact properties; keep marketing consent separate from ordinary contact details.

  3. Follow the change and handle exceptions

    Update the selected contact, check the matched HubSpot record, and inspect any rejected field in the Issues dashboard. After correcting the cause, retry reads the latest source values.

Example mapping

Field relationships and ownership

A contact update reaches the right customer record

Download the mapping worksheet

CSV · No email required

The workflow shows a mapping design, not an account-tested configuration. HubSpot documents Company, Contact, and associations; Salesforce object availability depends on writability and the configured change-detection method. Field labels here describe business values, not a universal API schema.

Example field relationships and ownership
SourceTargetField ownerMapping notes
HubSpot Company record IDLinked Salesforce Account record IDIntegration ownerKeep an explicit ID link. A company name or website domain alone is not a universal matching key.
Salesforce Contact phone and titleHubSpot Contact phone and job titleSalesforce in this exampleUse the writable fields exposed by your connected accounts and compatible field types.
HubSpot Contact → Company associationSalesforce Contact → Account relationshipCRM administratorsResolve the company/account ID link before linking the contact. Define relationship handling separately from copying scalar fields.

Expected result: Marketing sees the current contact details maintained by sales, and both teams retain the link to the same company.

HubSpot data without a HubSpot SDK in the product codebase
Related customer story: HubSpot–MySQL. Eko uses Stacksync to connect HubSpot with MySQL while retaining its database-based development and testing workflow. Read the Eko story.

What records can you sync?

Start with the records your workflow needs. Check each system’s read and write requirements before mapping fields.

HubSpot

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Contact
  • Company
  • Deal
  • Line Item
  • Product
  • Ticket
  • Quote
  • Goal
  • Owner
  • Pipeline
  • Stages
  • Audit
  • Subscriptions
  • HubDB
  • Forms
  • Calls
  • Communications
  • Emails
  • Meetings
  • Notes
  • Post Mail
  • Tasks
  • Marketing Emails
  • Invoices
  • Attachments
  • Custom objects (all)
  • Associations
  • Users
  • Services
  • Listings
  • Courses
  • Appointments
  • Commerce Payments
  • Email Events
  • Property History
✅ Supported. Confirm field permissions and sync direction.
  • Campaigns
🕘 Coming soon. Confirm field permissions and sync direction.
  • Feedback Submissions
❌ Not supported. Confirm field permissions and sync direction.

Read the HubSpot connector guide

Salesforce

Read and write support varies by record

Record types covered in the setup guide

Record typesCoverage and requirements
  • Writable standard objects (subject to detection mode)
  • Writable custom objects (subject to detection mode)
See connector requirements. Confirm field permissions and sync direction.

Read the Salesforce connector guide

Connection essentials

Review how each system connects, detects changes, and permits access to your records.

View setup requirements and limits
Connection requirementHubSpotSalesforce
Integration interfaceREST API (CRM v3)REST, SOAP, and Bulk APIs
AuthenticationOAuthOAuth login via a Salesforce user
Change detectionRecord updates and association changes need separate validation.Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used.
Read accessAvailable for supported recordsAvailable for supported records
Write accessAvailable for supported recordsAvailable for supported records

Architecture

Compare integration approaches

Choose the approach that fits your record model, field ownership, and connected systems.

HubSpot’s Salesforce integration

Use HubSpot’s built-in integration for CRM-to-CRM workflows covered by its contact, company, deal, ticket, activity, and custom-object sync settings.

Considerations: The required HubSpot subscription, object sync rules, and property mapping behavior must fit your workflow.

Stacksync managed sync

Configure ongoing record sync in Stacksync: select objects and direction, edit field mappings, and inspect or retry rejected records in one dashboard.

Considerations: Your team defines record identity and business ownership. Supported objects, writable fields, and account permissions determine the available configuration.

Enterprise controls

Security and control for your integrations

Explore security controls

Compliance and data transfers

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

  • SOC 2 Type II
  • ISO 27001
  • HIPAA BAA
  • GDPR
  • CCPA
  • DPF US-EU-UK-CH

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Record-level recovery

Inspect sync errors and use retry and revert controls to resolve failed updates.

Read the recovery guide

Implementation

Technical reference

Review setup, record relationships, testing, and recovery for your implementation.

Authentication, permissions and API limits

Connection requirements and limits

HubSpot
Integration interface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Record updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
  • Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Limitations to check
  • Custom objects require an eligible HubSpot plan. Custom id properties that collide with native record IDs are excluded from sync.
  • Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

HubSpot setup guide
Salesforce
Integration interface
REST, SOAP, and Bulk APIs
Authentication
OAuth login via a Salesforce user (browser-based authorization flow); requires "API Enabled" permission for polling mode, plus "Author Apex" and "Customize Application" OR "Modify All Data" for trigger mode
Change detection
Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.
Limitations to check
  • Object eligibility depends on write access and the selected detection mode. Non-triggerable objects cannot use trigger mode.
  • Read-only and formula fields need separate handling; a Salesforce platform capability does not establish support for every object.
Technical documentation

Documentation reviewed 2026-09-15. Check the linked guides for current account and record requirements.

Salesforce setup guide

Prepare HubSpot and Salesforce access

Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.

HubSpot setup checklist
  • Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
  • Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.

Setup guides: Authorize HubSpot

Salesforce setup checklist
  • Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
  • Test in a sandbox and make the intended objects and fields visible to the connected user.

Setup guides: Authorize Salesforce

Prepare to go live

Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.

Use the HubSpot and Salesforce planning worksheet to capture these decisions. Record the access owner in the worksheet and enter credentials only in the connection setup.

See Stacksync in action · Review current pricing

Record identity and field ownership

Keep each record tied to its source ID. Use the references below to choose field owners and preserve relationships between records.

Download the mapping worksheet · CSV, no email required

Record matching

Company / Accounts

Compare whether HubSpot Company and Salesforce Accounts describe the same company in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.
Field ownership
Assign ownership separately for relationship details and finance-controlled billing details.

Fields to include

  • Source record ID
  • Legal or display name
  • Business-unit reference
  • Lifecycle status
Record dependencies
Resolve parent organizations, business units, and currency references before dependent transactions.
Validation
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Recovery
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

References: HubSpot: Company documentationSalesforce: Accounts documentation

Record matching

Contact / Contacts

Compare whether HubSpot Contact and Salesforce Contacts describe the same contact in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.
Field ownership
Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.

Fields to include

  • Source person ID
  • Display name
  • Email address
  • Organization reference
  • Consent state
Record dependencies
Resolve the organization relationship and any owner or consent references required by the destination.
Validation
Test an email change, two records sharing an email, and a person associated with multiple organizations.
Recovery
Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

References: HubSpot: Contact documentationSalesforce: Contacts documentation

Record matching

Deal / Opportunities

Compare whether HubSpot Deal and Salesforce Opportunities describe the same deal or opportunity in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Keep the opportunity/deal ID separate from any later order or invoice ID.
Field ownership
The sales process owns qualification and stage changes; downstream financial records have their own state and approval rules.

Fields to include

  • Source deal ID
  • Stage
  • Amount and currency
  • Expected close date
  • Company reference
Record dependencies
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Validation
Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
Recovery
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

References: HubSpot: Deal documentationSalesforce: Opportunities documentation

Business process

Ticket / Tasks and Events

Support-to-work-item handoff: HubSpot Ticket provides context for Salesforce Tasks and Events. These are related records, not equivalent entities.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Retain separate ticket and task IDs with an explicit relationship; several tasks may resolve one ticket.
Field ownership
Choose which ticket conditions create a work item and which task outcomes may update the support case.

Fields to include

  • Source record reference
  • Destination record reference
  • Approved handoff state
  • Duplicate-detection key
Record dependencies
Resolve requester, organization, team, and status references before ticket updates.
Validation
Escalate the same ticket twice, close one of several tasks, and verify that private ticket content is not copied into a public work item.
Recovery
Check whether a reply or notification was already sent before replaying ticket actions.

References: HubSpot: Ticket documentationSalesforce: Tasks and Events documentation

Record matching

Ticket / Cases

Compare whether HubSpot Ticket and Salesforce Cases describe the same support case or ticket in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Retain the ticket ID and distinguish parent tickets, follow-ups, and merged cases.
Field ownership
Agree which queue controls status and assignee; keep private comments distinct from public replies.

Fields to include

  • Source ticket ID
  • Requester reference
  • Status
  • Priority
  • Assigned team
Record dependencies
Resolve requester, organization, team, and status references before ticket updates.
Validation
Test a merged ticket, a private note, a reopened case, and an attachment with restricted access.
Recovery
Check whether a reply or notification was already sent before replaying ticket actions.

References: HubSpot: Ticket documentationSalesforce: Cases documentation

Record matching

Product / Products and Price Books

Compare whether HubSpot Product and Salesforce Products and Price Books describe the same product or catalog item in your business.

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

HubSpot
Documented record · ✅ Supported
Salesforce
Object support to establish
Record identity
Distinguish the product ID, variant ID, SKU, and price-list entry; they are not interchangeable keys.
Field ownership
Assign ownership for catalog content, price, and stock separately.

Fields to include

  • Source product ID
  • SKU or variant reference
  • Description
  • Unit of measure
  • Price-list reference
Record dependencies
Resolve units, variants, categories, and applicable price lists before order lines.
Validation
Test two variants of one product, a changed SKU, and a price that applies to only one market or currency.
Recovery
Repair the variant or price-list reference before retrying affected order lines; preserve existing transaction prices.

References: HubSpot: Product documentationSalesforce: Products and Price Books documentation

Workflow scenarios and expected results

Company sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Company or Accounts record needs a defined result in the other system.

  1. Start with HubSpot Company and Salesforce Accounts. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve parent organizations, business units, and currency references before dependent transactions.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

If it fails: Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Contact sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Contact or Contacts record needs a defined result in the other system.

  1. Start with HubSpot Contact and Salesforce Contacts. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Resolve the organization relationship and any owner or consent references required by the destination.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test an email change, two records sharing an email, and a person associated with multiple organizations.

If it fails: Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Deal or opportunity sync test

Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.

Starting event: A change to the selected Deal or Opportunities record needs a defined result in the other system.

  1. Start with HubSpot Deal and Salesforce Opportunities. Use the record-matching and field-ownership rules from your mapping worksheet.
  2. Map the customer and sales pipeline before the opportunity; map stage values deliberately.
  3. Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.

Expected result: Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

If it fails: Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

Plan the customer lifecycle across HubSpot and Salesforce

Validate the selected objects and operations even where connector-level direction is documented.

Starting event: A customer-facing change in HubSpot needs operational context in Salesforce.

  1. Select the relevant Contact or Company records and identify whether the downstream relationship is a person, a company, a deal, or a reporting row.
  2. Define which lifecycle transitions are informative and which should request a downstream action. Keep conversion and merge history connected to stable IDs.
  3. Choose a representative reopened deal, changed contact identity, or reassigned account to test the handoff before expanding.

Expected result: The relationship survives a lifecycle change without creating a duplicate customer or triggering an unintended business action.

If it fails: Inspect merge/conversion history and existing destination records before replaying a lifecycle transition.

Initial load and acceptance testing

Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.

Company / Accounts

Test case

Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.

Expected result

The expected company relationship is preserved with no duplicate action or unintended write.

Contact / Contacts

Test case

Test an email change, two records sharing an email, and a person associated with multiple organizations.

Expected result

The expected contact relationship is preserved with no duplicate action or unintended write.

Deal / Opportunities

Test case

Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.

Expected result

The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.

Ticket / Tasks and Events

Test case

Escalate the same ticket twice, close one of several tasks, and verify that private ticket content is not copied into a public work item.

Expected result

The expected support case or ticket relationship is preserved with no duplicate action or unintended write.

Direction and permissions

Test case

Check that each connected account can read and write the chosen objects. Exercise both directions with a test record before enabling production changes.

Expected result

Only an approved, supported direction and permitted fields are written.

Freshness and reconciliation

Test case

Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.

Expected result

The process meets its agreed freshness target and reconciliation has no unexplained differences.

Failed updates, retries and recovery

Start with the failed record and the destination error, then inspect the source value, field requirements, and access.

Rejected or repeated company change

Investigate

Inspect HubSpot Company and Salesforce Accounts, their IDs, and the destination error.

Next action

Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.

Rejected or repeated contact change

Investigate

Inspect HubSpot Contact and Salesforce Contacts, their IDs, and the destination error.

Next action

Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.

Rejected or repeated deal or opportunity change

Investigate

Inspect HubSpot Deal and Salesforce Opportunities, their IDs, and the destination error.

Next action

Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.

A record type or update is unavailable

Investigate

Check the HubSpot and Salesforce connector guides, account permissions, and any operations marked On Request.

Next action

Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.

Source and destination disagree after a retry

Investigate

Compare current source values, destination validation, identity mappings, and any side effects already completed.

Next action

Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.

Read the Stacksync issues dashboard guide for retry and revert behavior.

Change detection and update delivery

How updates move between HubSpot and Salesforce

See how each system detects changes and which updates the other system can receive. Each direction has its own permissions and record requirements.

HubSpot Salesforce Timing depends on the connected systems

Detect changesRecord updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.

Apply updatesSelected writable fields update in Salesforce. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Salesforce HubSpot Timing depends on the connected systems

Detect changesStacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.

Apply updatesSelected writable fields update in HubSpot. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.

Update timing and record limits
  • Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
  • Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
FAQ

HubSpot and Salesforce integration FAQ

Next step

See your workflow in Stacksync

Walk through your HubSpot and Salesforce records, field mappings, and requirements with an integration engineer.