Give marketing and sales the same customer context. Sync supported HubSpot and Salesforce records with field mappings your team controls and record errors you can resolve in one place.
Built for teams where self-serve, reliability and scale matter
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Example workflow based on connector documentation
Keep customer records aligned across marketing and sales
Start with a company and its contacts. Stacksync connects the two CRMs, maps selected fields, and carries changes between supported records so teams can work in the system they already use.
01
Link the company and contact
Pair a HubSpot Company with the corresponding Salesforce Account, then pair their Contact records. Retain both systems’ record IDs and resolve existing duplicates before the first load.
02
Map the fields each team maintains
For this example, sales maintains contact phone and job title in Salesforce. Map those values to the matching HubSpot Contact properties; keep marketing consent separate from ordinary contact details.
03
Follow the change and handle exceptions
Update the selected contact, check the matched HubSpot record, and inspect any rejected field in the Issues dashboard. After correcting the cause, retry reads the latest source values.
AI assistant
Set up HubSpot and Salesforce from Claude or ChatGPT
Connect the Stacksync MCP server to your AI assistant, then ask for the sync in plain language. You only sign in; there is no code to write and no API key to paste.
1. Add the Stacksync MCP server
Server URL
https://mcp.stacksync.com/mcp
In Claude
Open Customize → Connectors, select + Add, then Add custom connector.
Name it Stacksync and enter https://mcp.stacksync.com/mcp.
Select Connect, sign in to Stacksync and choose your workspace.
In ChatGPT
Open Settings → Apps → Advanced settings and turn on Developer mode.
Select Create app, name it Stacksync, enter https://mcp.stacksync.com/mcp and choose OAuth.
Sign in to Stacksync, then enable Stacksync from the tools menu in a chat.
The workflow shows a mapping design, not an account-tested configuration. HubSpot documents Company, Contact, and associations; Salesforce object availability depends on writability and the configured change-detection method. Field labels here describe business values, not a universal API schema.
Example field relationships and ownership
Source
Target
Field owner
Mapping notes
SourceHubSpot Company record ID
TargetLinked Salesforce Account record ID
Field ownerIntegration owner
Mapping notesKeep an explicit ID link. A company name or website domain alone is not a universal matching key.
SourceSalesforce Contact phone and title
TargetHubSpot Contact phone and job title
Field ownerSalesforce in this example
Mapping notesUse the writable fields exposed by your connected accounts and compatible field types.
SourceHubSpot Contact → Company association
TargetSalesforce Contact → Account relationship
Field ownerCRM administrators
Mapping notesResolve the company/account ID link before linking the contact. Define relationship handling separately from copying scalar fields.
Expected result: Marketing sees the current contact details maintained by sales, and both teams retain the link to the same company.
HubSpot data without a HubSpot SDK in the product codebase Related customer story: HubSpot–MySQL. Eko uses Stacksync to connect HubSpot with MySQL while retaining its database-based development and testing workflow. Read the Eko story.
Configure ongoing record sync in Stacksync: select objects and direction, edit field mappings, and inspect or retry rejected records in one dashboard.
Considerations: Your team defines record identity and business ownership. Supported objects, writable fields, and account permissions determine the available configuration.
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Review setup, record relationships, testing, and recovery for your implementation.
Authentication, permissions and API limits
Connection requirements and limits
HubSpot
Integration interface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Record updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Limitations to check
Custom objects require an eligible HubSpot plan. Custom id properties that collide with native record IDs are excluded from sync.
Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
OAuth login via a Salesforce user (browser-based authorization flow); requires "API Enabled" permission for polling mode, plus "Author Apex" and "Customize Application" OR "Modify All Data" for trigger mode
Change detection
Stacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.
Read access
Available for supported records
Write access
Available for supported records
Setup requirements
Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling.
Test in a sandbox and make the intended objects and fields visible to the connected user.
Limitations to check
Object eligibility depends on write access and the selected detection mode. Non-triggerable objects cannot use trigger mode.
Read-only and formula fields need separate handling; a Salesforce platform capability does not establish support for every object.
Set up both accounts before testing the mapping. Use test records where available, and identify the account administrator who can approve access and help resolve setup errors.
HubSpot setup checklist
Have a HubSpot Super Admin authorize Stacksync through the account connection flow.
Include association tables when relationships between records are needed. Configure Associations CDC Boost separately when eligible.
Record the fields each system can update, the first-load cutoff, both record IDs, the expected update delay, and who handles errors. Complete the tests before production before expanding to more records.
Compare whether HubSpot Company and Salesforce Accounts describe the same company in your business.
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
HubSpot
Documented record · Supported
Salesforce
Object support to establish
Record identity
Retain the source company ID and the destination customer/company ID. Separate legal entities, subsidiaries, and business units; a shared name or web domain is insufficient.
Field ownership
Assign ownership separately for relationship details and finance-controlled billing details.
Fields to include
Source record ID
Legal or display name
Business-unit reference
Lifecycle status
Record dependencies
Resolve parent organizations, business units, and currency references before dependent transactions.
Validation
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Recovery
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.
Compare whether HubSpot Contact and Salesforce Contacts describe the same contact in your business.
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
HubSpot
Documented record · Supported
Salesforce
Object support to establish
Record identity
Use a stable person/contact ID and an explicit cross-system lookup. Email can change and can be shared, so treat it as a matching clue rather than a universal key.
Field ownership
Keep consent and communication preferences under an agreed authority; a general contact update must not silently resubscribe someone.
Fields to include
Source person ID
Display name
Email address
Organization reference
Consent state
Record dependencies
Resolve the organization relationship and any owner or consent references required by the destination.
Validation
Test an email change, two records sharing an email, and a person associated with multiple organizations.
Recovery
Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting event: A change to the selected Company or Accounts record needs a defined result in the other system.
Start with HubSpot Company and Salesforce Accounts. Use the record-matching and field-ownership rules from your mapping worksheet.
Resolve parent organizations, business units, and currency references before dependent transactions.
Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
Expected result: Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
If it fails: Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.
Contact sync test
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting event: A change to the selected Contact or Contacts record needs a defined result in the other system.
Start with HubSpot Contact and Salesforce Contacts. Use the record-matching and field-ownership rules from your mapping worksheet.
Resolve the organization relationship and any owner or consent references required by the destination.
Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
Expected result: Test an email change, two records sharing an email, and a person associated with multiple organizations.
If it fails: Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.
Deal or opportunity sync test
Object-specific availability and field permissions determine this mapping. Use the restrictions shown for each record type.
Starting event: A change to the selected Deal or Opportunities record needs a defined result in the other system.
Start with HubSpot Deal and Salesforce Opportunities. Use the record-matching and field-ownership rules from your mapping worksheet.
Map the customer and sales pipeline before the opportunity; map stage values deliberately.
Test a normal update and one failed or repeated update in the supported direction. Keep both record IDs with the test results.
Expected result: Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
If it fails: Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.
Plan the customer lifecycle across HubSpot and Salesforce
Validate the selected objects and operations even where connector-level direction is documented.
Starting event: A customer-facing change in HubSpot needs operational context in Salesforce.
Select the relevant Contact or Company records and identify whether the downstream relationship is a person, a company, a deal, or a reporting row.
Define which lifecycle transitions are informative and which should request a downstream action. Keep conversion and merge history connected to stable IDs.
Choose a representative reopened deal, changed contact identity, or reassigned account to test the handoff before expanding.
Expected result: The relationship survives a lifecycle change without creating a duplicate customer or triggering an unintended business action.
If it fails: Inspect merge/conversion history and existing destination records before replaying a lifecycle transition.
Initial load and acceptance testing
Keep both record IDs with the expected and actual result. Reconcile the same filters and time window in each system.
Company / Accounts
Test case
Use two organizations with similar names and one with multiple business units. Verify that an update reaches the intended entity only.
Expected result
The expected company relationship is preserved with no duplicate action or unintended write.
Contact / Contacts
Test case
Test an email change, two records sharing an email, and a person associated with multiple organizations.
Expected result
The expected contact relationship is preserved with no duplicate action or unintended write.
Deal / Opportunities
Test case
Test a reopened won deal, a stage with no destination equivalent, and an amount using a different currency.
Expected result
The expected deal or opportunity relationship is preserved with no duplicate action or unintended write.
Ticket / Tasks and Events
Test case
Escalate the same ticket twice, close one of several tasks, and verify that private ticket content is not copied into a public work item.
Expected result
The expected support case or ticket relationship is preserved with no duplicate action or unintended write.
Direction and permissions
Test case
Check that each connected account can read and write the chosen objects. Exercise both directions with a test record before enabling production changes.
Expected result
Only an approved, supported direction and permitted fields are written.
Freshness and reconciliation
Test case
Measure source and destination times for the selected records under normal load and a burst. Reconcile IDs and values using the same filters and cutoff.
Expected result
The process meets its agreed freshness target and reconciliation has no unexplained differences.
Failed updates, retries and recovery
Start with the failed record and the destination error, then inspect the source value, field requirements, and access.
Rejected or repeated company change
Investigate
Inspect HubSpot Company and Salesforce Accounts, their IDs, and the destination error.
Next action
Repair the cross-system ID relationship before retrying dependent records; do not merge companies solely to remove a sync error.
Rejected or repeated contact change
Investigate
Inspect HubSpot Contact and Salesforce Contacts, their IDs, and the destination error.
Next action
Hold ambiguous matches for review and reconcile the person ID before retrying; preserve the consent decision already recorded by its owner.
Rejected or repeated deal or opportunity change
Investigate
Inspect HubSpot Deal and Salesforce Opportunities, their IDs, and the destination error.
Next action
Suspend downstream creation for a rejected deal and review whether an order already exists before retrying.
A record type or update is unavailable
Investigate
Check the HubSpot and Salesforce connector guides, account permissions, and any operations marked On Request.
Next action
Ask the integration team to confirm a supported way to handle that record. Verify whether it needs connector configuration or a separate workflow step.
Source and destination disagree after a retry
Investigate
Compare current source values, destination validation, identity mappings, and any side effects already completed.
Next action
Stacksync issue retry reads the current source state. Decide the intended state before retrying or reverting; reconcile downstream effects separately.
See how each system detects changes and which updates the other system can receive.
Each direction has its own permissions and record requirements.
HubSpot → Salesforce Timing depends on the connected systems
Detect changesRecord updates and association changes need separate validation. Association detection uses full scans unless Associations CDC Boost is configured for an eligible account.
Apply updatesSelected writable fields update in Salesforce. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.
Salesforce → HubSpot Timing depends on the connected systems
Detect changesStacksync uses Apex triggers where permitted, or regular incremental polling when triggers cannot be used. Confirm the selected mode for each object.
Apply updatesSelected writable fields update in HubSpot. Its permissions and validation rules still apply; rejected records can be inspected in the Issues dashboard.
Update timing and record limits
Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
Associations CDC Boost requires setup and is unavailable on Free and Starter accounts; association timing can differ from ordinary records.
FAQ
HubSpot and Salesforce integration FAQ
Stacksync connects HubSpot and Salesforce with two-way sync for supported records. Authorize the accounts, select the record types, and map compatible fields. Both connectors support reading and writing; object permissions determine the available fields. Use the Issues dashboard to inspect and resolve rejected updates.
Stacksync supports two-way sync between writable records in both systems. The chosen objects and fields must permit updates in both directions. Read-only fields can supply values but cannot receive updates. Stacksync can read database views; it does not write back to the view.
Prepare both accounts, the selected object schemas, stable source and destination IDs, and the expected outcome. Have a HubSpot Super Admin authorize Stacksync through the account connection flow. Authorize a Salesforce user with API access. Check whether the selected objects can use Apex triggers or require polling. Use the pair worksheet to record ownership and acceptance criteria.
Measure initial-load and ongoing-change latency separately. Source detection, selected objects, account limits, and destination validation determine the observed delay.
This pair can involve both record sync and process handoffs. Keep the Ticket / Tasks and Events relationship explicit: copying fields and creating a downstream business transaction require different validation.
No. Stacksync documents that pre-existing duplicates are not merged automatically when two-way sync begins. Review the initial dataset and matching plan before enabling it; an empty destination can simplify the first load.
Start with one business entity and a stable record ID. Map a small set of editable fields with compatible types, test required values and relationships, then expand after the pilot passes.
Check the destination error, field constraints, permissions, and current source value. The Stacksync issues dashboard supports retry and revert; retry reads current source values, so verify the intended record state before acting.
Use the current Stacksync pricing page and confirm the supported implementation with the team. Scope the required objects, record volume, update frequency, initial load, and support needs when comparing a managed connector with native or custom development.
Start by reviewing Company in HubSpot and Accounts in Salesforce. Check how these records relate in your workflow, then confirm the actual fields and supported operations. Test record matching and one failed or repeated update before adding more records.