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CRM ⇄ ERP

HubSpot to SAP Business ByDesign integration — real-time, two-way sync

Keep HubSpot and SAP Business ByDesign in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect HubSpot and SAP Business ByDesign

Close the gap between front office and back office: HubSpot and SAP Business ByDesign share customers and status in real time, in both directions.

HubSpot holds the customer relationship; SAP Business ByDesign runs the operations and records behind the business. The two overlap wherever the same organizations and transactions matter to both, and when that overlap is bridged by re-keying or overnight batch, each side spends the day working from stale data.

Stacksync syncs Stages, Audit, Contact, Company in HubSpot with Sales Orders, Customer Invoices, Materials / Products, Purchase Orders in SAP Business ByDesign field by field, in real time, and in both directions. You decide which system owns which fields; Stacksync keeps every copy consistent and resolves conflicts by rules you set.

Common use cases

  • 01 Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
  • 02 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • 03 Align the ByDesign material master with external product catalogs and inventory systems.
  • 04 Sync project and time data with external professional-services tools for billing.

Common sync patterns

Where SAP Business ByDesign manages people and org data: keep HubSpot aligned

Owners, territories, and org structure informed by SAP Business ByDesign stay current in HubSpot.

Where SAP Business ByDesign handles order-to-cash: closed-won flows through

A deal won in HubSpot creates or updates the customer in SAP Business ByDesign with clean data, so fulfillment and invoicing start without re-entry.

Where SAP Business ByDesign is the finance system of record: money status on the account

Invoice and payment state from SAP Business ByDesign shows on the account in HubSpot, so reps see balances before promising the next order.

What you can sync between HubSpot and SAP Business ByDesign

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

HubSpot objects SAP Business ByDesign objects How this pairing syncs
Contact Synced with incremental and full sync per the Stacksync docs. Contacts Person records linked to accounts, aligned with CRM contact objects. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Pipeline Synced with incremental and full sync per the Stacksync docs. Opportunities Built-in CRM records synced with external sales tools when both are in use. Pipeline is specific to HubSpot and Opportunities to SAP Business ByDesign — each maps to any object or custom field on the other side.
Stages Synced with incremental and full sync per the Stacksync docs. Projects Project structures and tasks read for time and billing integrations. Stages is specific to HubSpot and Projects to SAP Business ByDesign — each maps to any object or custom field on the other side.
Audit Synced with incremental and full sync per the Stacksync docs. Employees Worker records referenced by time, expense, and project data. Audit is specific to HubSpot and Employees to SAP Business ByDesign — each maps to any object or custom field on the other side.
Company Synced with incremental and full sync per the Stacksync docs. Business Partners (Accounts) Customer and supplier master data synced with CRMs and procurement tools. Company is specific to HubSpot and Business Partners (Accounts) to SAP Business ByDesign — each maps to any object or custom field on the other side.
Deal Synced with incremental and full sync per the Stacksync docs. Sales Orders Order documents created from external channels and read for status. Deal is specific to HubSpot and Sales Orders to SAP Business ByDesign — each maps to any object or custom field on the other side.

How changes propagate between HubSpot and SAP Business ByDesign

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

HubSpot SAP Business ByDesign Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to SAP Business ByDesign through its API, with automatic retries and rate-limit backoff.

SAP Business ByDesign HubSpot Interval-based propagation

DetectionStacksync polls SAP Business ByDesign for changes on an incremental schedule, reading only records changed since the previous pass. Polling on last-changed timestamps.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • HubSpot: Request limits vary by subscription tier and API type.
What ships with HubSpot ⇄ SAP Business ByDesign

Connect HubSpot and SAP Business ByDesign for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–SAP Business ByDesign connection.

Real-time

Two-way sync

Changes in HubSpot or SAP Business ByDesign instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever HubSpot or SAP Business ByDesign data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single HubSpot or SAP Business ByDesign record.

Observability

Monitoring

Track your HubSpot ⇄ SAP Business ByDesign sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between HubSpot and SAP Business ByDesign.

How the HubSpot and SAP Business ByDesign connectors work

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide

SAP Business ByDesign

Integration surface
SOAP web services plus OData services for analytical and custom data access
Authentication
Basic authentication over TLS for service users; OAuth-based options exist for certain scenarios
Change detection
Polling on last-changed timestamps; the platform does not offer a general webhook surface
Capabilities
read · write
How it works

How to connect HubSpot to SAP Business ByDesign — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate HubSpot and SAP Business ByDesign with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    HubSpot connected
    SAP Business ByDesign connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the HubSpot and SAP Business ByDesign objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · HubSpot ⇄ SAP Business ByDesign
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    HubSpot SAP Business ByDesign
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

HubSpot and SAP Business ByDesign integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 546 integrations available for HubSpot and SAP Business ByDesign.

Popular · 8 of 546
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