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CRM ⇄ E-commerce

HubSpot to Magento integration — real-time, two-way sync

Keep HubSpot and Magento in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect HubSpot and Magento

Keep the customers and orders that HubSpot and Magento share aligned in real time, so sales works from live purchase history and the store works from current account details.

HubSpot holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Magento runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Stages, Audit, Contact, Company in HubSpot to Shipments, Carts / quotes, Products, Configurable / variant products in Magento with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
  • 02 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • 03 Sync Orders, invoices, and shipments from Magento into Postgres or a warehouse for revenue, margin, and fulfillment-SLA reporting.
  • 04 Master Products, prices, and Category assignments in an ERP or PIM and write them into Magento's catalog by SKU.

Common sync patterns

New buyers become CRM records

A customer created in Magento creates or updates the matching contact or account in HubSpot, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where HubSpot segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in HubSpot syncs onto the customer record in Magento, so the buying side can act on how the relationship is classified.

What you can sync between HubSpot and Magento

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

HubSpot objects Magento objects How this pairing syncs
Product Synced with incremental and full sync per the Stacksync docs. Products Catalog items keyed by SKU; carry created_at/updated_at for incremental polling and are written two-way from a PIM or ERP into the storefront. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Ticket Synced with incremental and full sync per the Stacksync docs. Inventory source items (MSI) Per-source stock quantities under Multi-Source Inventory; written from a WMS/ERP so storefront stock matches the warehouse. Ticket is specific to HubSpot and Inventory source items (MSI) to Magento — each maps to any object or custom field on the other side.
Quote Synced with incremental and full sync per the Stacksync docs. Invoices Invoice documents tied to orders; read out for finance and revenue recognition, or created via the sales API when billing downstream. Quote is specific to HubSpot and Invoices to Magento — each maps to any object or custom field on the other side.
Goal Synced with incremental and full sync per the Stacksync docs. Shipments Shipment and tracking records against orders; created or read to drive fulfillment status between Magento and a 3PL/WMS. Goal is specific to HubSpot and Shipments to Magento — each maps to any object or custom field on the other side.
Owner Synced with incremental and full sync per the Stacksync docs. Carts / quotes Active and guest carts (quotes) with items and totals; read for abandoned-cart analysis (not available on the Cloud Service subset). Owner is specific to HubSpot and Carts / quotes to Magento — each maps to any object or custom field on the other side.
Pipeline Synced with incremental and full sync per the Stacksync docs. Configurable / variant products Parent configurable products link to simple product variants by attribute; synced so size/color SKUs and their prices stay aligned with source systems. Pipeline is specific to HubSpot and Configurable / variant products to Magento — each maps to any object or custom field on the other side.

How changes propagate between HubSpot and Magento

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

HubSpot Magento Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to Magento through its API, with automatic retries and rate-limit backoff.

Magento HubSpot Sub-second propagation

DetectionMagento notifies Stacksync of record changes through webhook events. Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at).

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • HubSpot: Request limits vary by subscription tier and API type.
  • Magento: No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
What ships with HubSpot ⇄ Magento

Connect HubSpot and Magento for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–Magento connection.

Real-time

Two-way sync

Changes in HubSpot or Magento instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever HubSpot or Magento data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single HubSpot or Magento record.

Observability

Monitoring

Track your HubSpot ⇄ Magento sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between HubSpot and Magento.

How the HubSpot and Magento connectors work

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide

Magento

Integration surface
REST and GraphQL Web APIs (SOAP also available)
Authentication
Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2)
Change detection
Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created)
Capabilities
read · write · webhooks
Rate limits
No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
How it works

How to connect HubSpot to Magento — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate HubSpot and Magento with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    HubSpot connected
    Magento connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the HubSpot and Magento objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · HubSpot ⇄ Magento
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    HubSpot Magento
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

HubSpot and Magento integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 494 integrations available for HubSpot and Magento.

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