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E-commerce ⇄ CRM

Akeneo to Gong integration — real-time, two-way sync

Keep Akeneo and Gong in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Akeneo and Gong

Keep the customers and orders that Gong and Akeneo share aligned in real time, so sales works from live purchase history and the store works from current account details.

Gong holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Akeneo runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Calls, Transcripts, Users, Interaction Stats (Activity) in Gong to Media files, Products, Product models, Categories in Akeneo with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Sync Interaction Stats such as talk ratios and per-rep activity into a coaching database for engagement and rep-performance dashboards.
  • 02 Import externally recorded dialer or web-conference calls into Gong via POST /v2/calls so they get transcribed and analyzed like native Gong calls.
  • 03 Read Reference entities records such as brands and manufacturers into a data warehouse for cross-catalog reporting.
  • 04 Mirror Products and completeness data into a warehouse to track enrichment progress by channel and locale without manual CSV exports.

Common sync patterns

Where Akeneo records orders: purchase history on the account

Orders and their status from Akeneo appear on the matching contact or account in Gong, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Akeneo creates or updates the matching contact or account in Gong, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

What you can sync between Akeneo and Gong

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Akeneo objects Gong objects How this pairing syncs
Assets Asset-family media (images, documents) managed in Akeneo's DAM; linked to products and synced to storefronts and commerce systems. Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. Assets is specific to Akeneo and Trackers & Scorecards to Gong — each maps to any object or custom field on the other side.
Channels and locales Target-market settings that scope attribute values; read to resolve which localized or channel-specific value to map on each side of a sync. CRM Objects Accounts, opportunities, stages, and users uploaded into Gong through the CRM integration API so CRM context appears alongside conversations. Write (upload) path. Channels and locales is specific to Akeneo and CRM Objects to Gong — each maps to any object or custom field on the other side.
Media files Product images and files uploaded via the media endpoint; referenced by products and pushed to downstream commerce and content systems. Library Call-library folders and folder content (curated calls and snippets) read via GET /v2/library/folders and /v2/library/folder-content. Read-only. Media files is specific to Akeneo and Library to Gong — each maps to any object or custom field on the other side.
Products Core catalog records addressed by UUID (recommended) or identifier/SKU; synced two-way with databases, ERPs, and storefronts. Values are scoped per channel and locale. Data Privacy (Erasure) GDPR/CCPA deletion handled by POST /v2/data-privacy/erase-data-for-email, with data-for-email lookups on the read side; a write path used for compliance deletions. Products is specific to Akeneo and Data Privacy (Erasure) to Gong — each maps to any object or custom field on the other side.
Product models Parent records for configurable products; hold shared attribute values that cascade to their variant products, synced alongside Products. Calls Retrieved via POST /v2/calls/extensive with participants, topics, trackers, scorecards, and media URLs, filtered by fromDateTime/toDateTime; external recordings are also imported via POST /v2/calls with media uploaded via PUT /v2/calls/{id}/media. Read and write. Product models is specific to Akeneo and Calls to Gong — each maps to any object or custom field on the other side.
Categories The category tree used to classify products; read out for storefront navigation or written in from an ERP to seed catalog structure. Transcripts Speaker-attributed, timestamped sentences retrieved via POST /v2/calls/transcript for one or more callIds; available only after asynchronous processing completes. Read-only. Categories is specific to Akeneo and Transcripts to Gong — each maps to any object or custom field on the other side.

How changes propagate between Akeneo and Gong

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Akeneo Gong Sub-second propagation

DetectionAkeneo notifies Stacksync of record changes through webhook events. Events API webhooks (product.created, product.updated, product.deleted, plus product-model equivalents.

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Gong Akeneo Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryEach detected change is written to Akeneo through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Akeneo: REST protection triggers above roughly 100 requests/second per PIM instance (HTTP 429 with Retry-After); the Events API caps at 4000 requests/hour with a 500ms webhook ack timeout.
  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
What ships with Akeneo ⇄ Gong

Connect Akeneo and Gong for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Akeneo–Gong connection.

Real-time

Two-way sync

Changes in Akeneo or Gong instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Akeneo or Gong data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Akeneo or Gong record.

Observability

Monitoring

Track your Akeneo ⇄ Gong sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Akeneo and Gong.

How the Akeneo and Gong connectors work

Akeneo

Integration surface
REST API (plus a GraphQL API) and an Events API for webhooks
Authentication
OAuth2 password grant: client_id/secret plus an API user's username/password exchanged at /api/oauth/v1/token for a bearer access_token and refresh_token; Apps use the OAuth2 authorization-code flow
Change detection
Events API webhooks (product.created, product.updated, product.deleted, plus product-model equivalents; product.updated.delta carries old and new values); falls back to polling the 'updated' datetime search filter where the Events API is unavailable
Capabilities
read · write · webhooks
Rate limits
REST protection triggers above roughly 100 requests/second per PIM instance (HTTP 429 with Retry-After); the Events API caps at 4000 requests/hour with a 500ms webhook ack timeout.

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide
How it works

How to connect Akeneo to Gong — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Akeneo and Gong with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Akeneo connected
    Gong connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Akeneo and Gong objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Akeneo ⇄ Gong
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Akeneo Gong
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Akeneo and Gong integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

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