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E-commerce ⇄ CRM

Bigcommerce to Gong integration — real-time, two-way sync

Keep Bigcommerce and Gong in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Bigcommerce and Gong

Keep the customers and orders that Gong and Bigcommerce share aligned in real time, so sales works from live purchase history and the store works from current account details.

Gong holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Bigcommerce runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Users, Interaction Stats (Activity), Trackers & Scorecards, CRM Objects in Gong to Brands, Inventory, Price Lists, Shipments in Bigcommerce with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Pull call Transcripts by callId into a warehouse or vector store to power search, RAG, and deal-review summaries over what was said on calls.
  • 02 Sync Interaction Stats such as talk ratios and per-rep activity into a coaching database for engagement and rep-performance dashboards.
  • 03 Sync Customers and customer groups two-way with a CRM so marketing and support see the same accounts and addresses as the storefront.
  • 04 Push Price Lists from an ERP into BigCommerce to drive customer-group and B2B pricing without manual catalog edits.

Common sync patterns

Where both keep product records: catalog and CRM products aligned

Where Gong tracks products or line items and Bigcommerce holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

One customer identity across sales and store

A person who exists as a contact in Gong and a buyer in Bigcommerce is kept as a single, deduplicated record, so both teams work from the same customer instead of two partial copies.

Where Bigcommerce records orders: purchase history on the account

Orders and their status from Bigcommerce appear on the matching contact or account in Gong, so reps see what a customer has bought and what is in flight before the next conversation.

What you can sync between Bigcommerce and Gong

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bigcommerce objects Gong objects How this pairing syncs
Brands Catalog V3 brand records linked to products; kept aligned with a product master or PIM so brand names and pages stay consistent. Calls Retrieved via POST /v2/calls/extensive with participants, topics, trackers, scorecards, and media URLs, filtered by fromDateTime/toDateTime; external recordings are also imported via POST /v2/calls with media uploaded via PUT /v2/calls/{id}/media. Read and write. Brands is specific to Bigcommerce and Calls to Gong — each maps to any object or custom field on the other side.
Inventory Product- or variant-level stock, plus multi-location counts via the V3 Inventory API; written from a WMS to reflect on-hand quantities. Transcripts Speaker-attributed, timestamped sentences retrieved via POST /v2/calls/transcript for one or more callIds; available only after asynchronous processing completes. Read-only. Inventory is specific to Bigcommerce and Transcripts to Gong — each maps to any object or custom field on the other side.
Price Lists V3 price lists and records driving customer-group and B2B pricing; pushed from an ERP so tiered prices stay current. Users Gong users and team members with roles, titles, email, and settings, read via GET /v2/users to map call owners and participants to CRM and warehouse identities. Read-only. Price Lists is specific to Bigcommerce and Users to Gong — each maps to any object or custom field on the other side.
Shipments Order shipments with tracking numbers; created in BigCommerce from a 3PL or fulfillment system as packages ship. Interaction Stats (Activity) Aggregated talk/listen ratios, interaction stats, and day-by-day user activity retrieved via POST /v2/stats endpoints; read out for coaching and engagement reporting. Read-only. Shipments is specific to Bigcommerce and Interaction Stats (Activity) to Gong — each maps to any object or custom field on the other side.
Products Catalog V3 records with custom fields and images; mastered in a PIM or ERP and written to BigCommerce, or read out to a warehouse. Trackers & Scorecards Keyword and topic tracker definitions plus coaching scorecards, including answered scorecards, read from Settings as coaching and deal-risk signals. Read-only. Products is specific to Bigcommerce and Trackers & Scorecards to Gong — each maps to any object or custom field on the other side.
Variants and SKUs Per-variant pricing and inventory; synced to keep stock and SKU data aligned with an ERP or WMS at the option level. CRM Objects Accounts, opportunities, stages, and users uploaded into Gong through the CRM integration API so CRM context appears alongside conversations. Write (upload) path. Variants and SKUs is specific to Bigcommerce and CRM Objects to Gong — each maps to any object or custom field on the other side.

How changes propagate between Bigcommerce and Gong

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bigcommerce Gong Sub-second propagation

DetectionBigcommerce notifies Stacksync of record changes through webhook events. Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more).

DeliveryEach detected change is written to Gong through its API, with automatic retries and rate-limit backoff.

Gong Bigcommerce Interval-based propagation

DetectionStacksync polls Gong for changes on an incremental schedule, reading only records changed since the previous pass. Polling POST /v2/calls/extensive on fromDateTime/toDateTime.

DeliveryEach detected change is written to Bigcommerce through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bigcommerce: OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
  • Gong: 3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
What ships with Bigcommerce ⇄ Gong

Connect Bigcommerce and Gong for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bigcommerce–Gong connection.

Real-time

Two-way sync

Changes in Bigcommerce or Gong instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bigcommerce or Gong data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bigcommerce or Gong record.

Observability

Monitoring

Track your Bigcommerce ⇄ Gong sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bigcommerce and Gong.

How the Bigcommerce and Gong connectors work

Bigcommerce

Integration surface
REST Management API (V2 and V3), plus GraphQL Storefront and Admin APIs
Authentication
OAuth API account credentials — a store-generated client ID and permanent access token sent in the X-Auth-Token header, limited to the OAuth scopes granted when the account is created (e.g. store_v2_orders, store_v2_products)
Change detection
Webhooks push near-real-time events (store/order/*, store/product/*, store/customer/* and more); polling uses date_modified:min/max filters on Products, Orders, and Customers
Capabilities
read · write · webhooks
Rate limits
OAuth quota refreshes every 30 seconds and varies by plan (about 20,000 requests/hour on Standard and Plus, 60,000 on Pro, higher on Enterprise); the X-Rate-Limit-Requests-Left header reports remaining calls.
Bigcommerce setup guide

Gong

Integration surface
REST API on api.gong.io/v2 - retrieval endpoints (calls, transcript, users, stats, settings, library, logs) plus write endpoints for importing calls, uploading CRM data, and data-privacy erasure
Authentication
Basic authorization header combining an Access Key and Access Key Secret (created by a Gong technical admin, base64-encoded as key:secret); OAuth 2.0 Bearer tokens are supported for marketplace apps
Change detection
Polling POST /v2/calls/extensive on fromDateTime/toDateTime; the public API exposes no outbound webhooks or CDC, though a Gong admin can configure a product-side automation Rule that POSTs matching calls to a URL. Transcripts and analysis appear only after asynchronous processing.
Capabilities
read · write
Rate limits
3 API calls per second and 10,000 calls per day per company by default; exceeding returns HTTP 429 with a Retry-After header, and limits can be raised by contacting Gong.
Gong setup guide
How it works

How to connect Bigcommerce to Gong — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bigcommerce and Gong with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bigcommerce connected
    Gong connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bigcommerce and Gong objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bigcommerce ⇄ Gong
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bigcommerce Gong
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bigcommerce and Gong integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 487 integrations available for Bigcommerce and Gong.

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