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Business productivity ⇄ CRM

Smartsheet to ZoomInfo integration — real-time data sync

Keep Smartsheet and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Smartsheet and ZoomInfo

Flow ZoomInfo data into Smartsheet in real time — no exports, no schedulers, no custom scripts.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Smartsheet, so Smartsheet always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

The CRM is supposed to be the record of every customer relationship, but customer-relevant information also accumulates in the other tools a team runs. Whatever Smartsheet holds or produces that touches a customer, whether conversations, payments, replies, enriched data, or notes, the CRM only benefits if it arrives without someone copying it over.

Common use cases

  • 01 Trigger downstream actions in an operational database when a Row's status Cell changes, using sheet webhooks for near-real-time updates.
  • 02 Two-way sync a project-tracker Sheet's Rows with a Postgres table so engineering works in SQL while project managers stay in Smartsheet.
  • 03 Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.
  • 04 Enrich CRM accounts and contacts on a schedule so firmographics, titles, and phone numbers stay current.

Common sync patterns

Where Smartsheet supplies contact or company data

Enriched fields land directly on records in ZoomInfo, and refreshes keep them from going stale.

Where Smartsheet can store CRM context: fields kept current

Owner, lifecycle stage, or account details from ZoomInfo sync into Smartsheet, so people working there have the context without switching tools.

What you can sync between Smartsheet and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Smartsheet objects ZoomInfo objects How this pairing syncs
Attachments Files linked to rows or sheets; posting one carries a 10x rate cost, so bulk file sync is throttled to 30 per minute. Technographics Technology install data per company, used for segmentation and territory planning. Attachments is specific to Smartsheet and Technographics to ZoomInfo — each maps to any object or custom field on the other side.
Discussions and Comments Threaded comments on rows and sheets; read out to sync collaboration history or activity into another system. Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. Discussions and Comments is specific to Smartsheet and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side.
Users and Groups Account membership and sharing; synced to keep an HR or identity source aligned with sheet and workspace access. Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. Users and Groups is specific to Smartsheet and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Sheets The core container; each sheet has typed columns, rows, and a modifiedAt stamp. Stacksync treats a sheet as a table and syncs its rows two-way. Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. Sheets is specific to Smartsheet and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Rows Records inside a sheet, each with createdAt/modifiedAt and cells keyed by columnId; the primary unit synced to and from external tables. Intent Signals Company-level topic scores indicating in-market buying behavior. Rows is specific to Smartsheet and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side.
Columns Define sheet schema and cell type (TEXT_NUMBER, DATE, CONTACT_LIST, PICKLIST, CHECKBOX); read via the API so field mappings can be generated. Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. Columns is specific to Smartsheet and Scoops to ZoomInfo — each maps to any object or custom field on the other side.

How changes propagate between Smartsheet and ZoomInfo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Smartsheet ZoomInfo Sub-second propagation

DetectionSmartsheet notifies Stacksync of record changes through webhook events. Sheet-scoped webhooks subscribed to *.* events notify on row and cell changes.

DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating Smartsheet records.

ZoomInfo Smartsheet Interval-based propagation

DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.

DeliveryEach detected change is written to Smartsheet through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Smartsheet: 300 requests per minute per access token; heavy calls like posting attachments cost 10x (30/min). A 429 returns errorCode 4003, back off ~60s.
  • ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with Smartsheet ⇄ ZoomInfo

Connect Smartsheet and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Smartsheet–ZoomInfo connection.

Real-time

Real-time sync

Changes in Smartsheet or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Smartsheet or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Smartsheet or ZoomInfo record.

Observability

Monitoring

Track your Smartsheet ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Smartsheet and ZoomInfo.

How the Smartsheet and ZoomInfo connectors work

Smartsheet

Integration surface
REST API (v2.0)
Authentication
OAuth 2.0 authorization-code flow, or a raw/personal API access token passed as a Bearer header
Change detection
Sheet-scoped webhooks subscribed to *.* events notify on row and cell changes; otherwise polling on sheet and row modifiedAt timestamps
Capabilities
read · write · webhooks
Rate limits
300 requests per minute per access token; heavy calls like posting attachments cost 10x (30/min). A 429 returns errorCode 4003, back off ~60s.

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect Smartsheet to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Smartsheet and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Smartsheet connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Smartsheet and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Smartsheet ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Smartsheet ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

Smartsheet and ZoomInfo integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 441 integrations available for Smartsheet and ZoomInfo.

Popular · 7 of 441
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