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CRM ⇄ E-commerce

SAP Sales Cloud to Shopware integration — real-time, two-way sync

Keep SAP Sales Cloud and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect SAP Sales Cloud and Shopware

Keep the customers and orders that SAP Sales Cloud and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.

SAP Sales Cloud holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Products, Service Tickets, Accounts, Contacts in SAP Sales Cloud to Customers, Orders, Order Line Items, Order Deliveries in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Write leads captured in web forms or enrichment pipelines directly into the CRM.
  • 02 Bi-directional account and contact sync between SAP Sales Cloud and S/4HANA or a Postgres MDM layer so front and back office share one customer master.
  • 03 Sync `customer` records two-way with a CRM so support and marketing see order history while reps write updates back onto the account.
  • 04 Write tracking numbers and delivery state onto `order_delivery` from a 3PL or WMS so storefront order status reflects fulfillment.

Common sync patterns

New buyers become CRM records

A customer created in Shopware creates or updates the matching contact or account in SAP Sales Cloud, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where SAP Sales Cloud segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in SAP Sales Cloud syncs onto the customer record in Shopware, so the buying side can act on how the relationship is classified.

What you can sync between SAP Sales Cloud and Shopware

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

SAP Sales Cloud objects Shopware objects How this pairing syncs
Products Sellable item records typically mastered in the ERP and synced in. Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Activities Appointments, tasks, and calls exported for engagement reporting. Categories The navigation and catalogue tree (`category`); mapped to product taxonomy in a warehouse or written from a PIM. Activities is specific to SAP Sales Cloud and Categories to Shopware — each maps to any object or custom field on the other side.
Service Tickets Service requests synced with support tools where service scope is used. Customers Storefront customer accounts (`customer`) with addresses and group; synced two-way with a CRM or support tool. Service Tickets is specific to SAP Sales Cloud and Customers to Shopware — each maps to any object or custom field on the other side.
Accounts Corporate customer records synced with ERP business partners and marketing tools. Orders Order headers (`order`) with totals, state, and sales-channel reference; read out to accounting and written back for status updates. Accounts is specific to SAP Sales Cloud and Orders to Shopware — each maps to any object or custom field on the other side.
Contacts Person records linked to accounts, synced with marketing automation and enrichment sources. Order Line Items Per-order product rows (`order_line_item`); read alongside the order for revenue and fulfillment reporting. Contacts is specific to SAP Sales Cloud and Order Line Items to Shopware — each maps to any object or custom field on the other side.
Individual Customers B2C customer records used in consumer-facing sales processes. Order Deliveries Shipping records (`order_delivery`) carrying delivery state and tracking codes; written back from a 3PL or WMS. Individual Customers is specific to SAP Sales Cloud and Order Deliveries to Shopware — each maps to any object or custom field on the other side.

How changes propagate between SAP Sales Cloud and Shopware

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

SAP Sales Cloud Shopware Sub-second propagation

DetectionSAP Sales Cloud notifies Stacksync of record changes through webhook events. Polling on last-changed timestamps.

DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.

Shopware SAP Sales Cloud Sub-second propagation

DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.

DeliveryEach detected change is written to SAP Sales Cloud through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with SAP Sales Cloud ⇄ Shopware

Connect SAP Sales Cloud and Shopware for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every SAP Sales Cloud–Shopware connection.

Real-time

Two-way sync

Changes in SAP Sales Cloud or Shopware instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever SAP Sales Cloud or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single SAP Sales Cloud or Shopware record.

Observability

Monitoring

Track your SAP Sales Cloud ⇄ Shopware sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between SAP Sales Cloud and Shopware.

How the SAP Sales Cloud and Shopware connectors work

SAP Sales Cloud

Integration surface
OData API (v2) plus SOAP web services
Authentication
Basic auth or OAuth 2.0 (SAML bearer assertion)
Change detection
Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
Capabilities
read · write · webhooks

Shopware

Integration surface
Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
Authentication
OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
Change detection
App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
Capabilities
read · write · webhooks
Rate limits
No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works

How to connect SAP Sales Cloud to Shopware — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate SAP Sales Cloud and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    SAP Sales Cloud connected
    Shopware connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the SAP Sales Cloud and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · SAP Sales Cloud ⇄ Shopware
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    SAP Sales Cloud Shopware
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

SAP Sales Cloud and Shopware integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 477 integrations available for SAP Sales Cloud and Shopware.

Popular · 7 of 477
All SAP Sales Cloud integrations All Shopware integrations Browse all integrations
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