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CRM

HubSpot to SAP Sales Cloud integration — real-time, two-way sync

Keep HubSpot and SAP Sales Cloud in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect HubSpot and SAP Sales Cloud

Run HubSpot and SAP Sales Cloud side by side with the same accounts and contacts in both, whether they serve different teams or one is replacing the other.

Two CRMs in one company is more common than anyone plans for: an acquisition brings its own system, regions or business units standardize differently, or a migration is under way and both are live. In every case, some of the same companies and people exist in both systems, and every day of manual double entry pushes the copies further apart.

Stacksync syncs Product, Ticket, Quote, Goal in HubSpot with Products, Service Tickets, Accounts, Contacts in SAP Sales Cloud in real time and in both directions, with field-level mapping and matching on identifiers you choose. Update a record in either CRM and the other reflects it within seconds.

Common use cases

  • 01 Sync HubSpot Tickets with an internal support database to unify service reporting across channels.
  • 02 Push product signup and usage events into HubSpot contact properties to drive lifecycle marketing segmentation.
  • 03 Keep marketing automation lists aligned with CRM contacts and lead status in both directions.
  • 04 Push product and pricing masters from the ERP into the CRM so quotes reference current data.

Common sync patterns

Divisional or regional split

Where each CRM serves a different team or region, sync just the shared accounts and contacts so handoffs and cross-sell work.

Where both track pipeline: deal visibility across systems

Deal stage and value on shared accounts stay visible from either CRM.

Post-acquisition consolidation

Keep both CRMs accurate while the merged team decides on a target system, instead of freezing one and losing months of updates.

What you can sync between HubSpot and SAP Sales Cloud

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

HubSpot objects SAP Sales Cloud objects How this pairing syncs
Contact Synced with incremental and full sync per the Stacksync docs. Contacts Person records linked to accounts, synced with marketing automation and enrichment sources. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Product Synced with incremental and full sync per the Stacksync docs. Products Sellable item records typically mastered in the ERP and synced in. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Pipeline Synced with incremental and full sync per the Stacksync docs. Service Tickets Service requests synced with support tools where service scope is used. Pipeline is specific to HubSpot and Service Tickets to SAP Sales Cloud — each maps to any object or custom field on the other side.
Stages Synced with incremental and full sync per the Stacksync docs. Accounts Corporate customer records synced with ERP business partners and marketing tools. Stages is specific to HubSpot and Accounts to SAP Sales Cloud — each maps to any object or custom field on the other side.
Audit Synced with incremental and full sync per the Stacksync docs. Individual Customers B2C customer records used in consumer-facing sales processes. Audit is specific to HubSpot and Individual Customers to SAP Sales Cloud — each maps to any object or custom field on the other side.
Company Synced with incremental and full sync per the Stacksync docs. Leads Inbound prospect records written from marketing systems and web forms. Company is specific to HubSpot and Leads to SAP Sales Cloud — each maps to any object or custom field on the other side.

How changes propagate between HubSpot and SAP Sales Cloud

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

HubSpot SAP Sales Cloud Sub-second propagation

DetectionHubSpot pushes changes as they happen — webhook events backed by change data capture. Records: incremental near-real-time change tracking.

DeliveryEach detected change is written to SAP Sales Cloud through its API, with automatic retries and rate-limit backoff.

SAP Sales Cloud HubSpot Sub-second propagation

DetectionSAP Sales Cloud notifies Stacksync of record changes through webhook events. Polling on last-changed timestamps.

DeliveryEach detected change is written to HubSpot through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • HubSpot: Request limits vary by subscription tier and API type.
What ships with HubSpot ⇄ SAP Sales Cloud

Connect HubSpot and SAP Sales Cloud for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every HubSpot–SAP Sales Cloud connection.

Real-time

Two-way sync

Changes in HubSpot or SAP Sales Cloud instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever HubSpot or SAP Sales Cloud data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single HubSpot or SAP Sales Cloud record.

Observability

Monitoring

Track your HubSpot ⇄ SAP Sales Cloud sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between HubSpot and SAP Sales Cloud.

How the HubSpot and SAP Sales Cloud connectors work

HubSpot

Integration surface
REST API (CRM v3)
Authentication
OAuth (choose HubSpot account and authorize Stacksync); requires a HubSpot 'Super Admin' to grant access; optional "Grant access to sensitive fields" checkbox for sensitive/highly sensitive fields
Change detection
Records: incremental near-real-time change tracking. Associations: HubSpot has no native association CDC
Capabilities
read · write · CDC · webhooks
Rate limits
Request limits vary by subscription tier and API type.
HubSpot setup guide

SAP Sales Cloud

Integration surface
OData API (v2) plus SOAP web services
Authentication
Basic auth or OAuth 2.0 (SAML bearer assertion)
Change detection
Polling on last-changed timestamps; event notifications can push change signals to an external endpoint
Capabilities
read · write · webhooks
How it works

How to connect HubSpot to SAP Sales Cloud — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate HubSpot and SAP Sales Cloud with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    HubSpot connected
    SAP Sales Cloud connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the HubSpot and SAP Sales Cloud objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · HubSpot ⇄ SAP Sales Cloud
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    HubSpot SAP Sales Cloud
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

HubSpot and SAP Sales Cloud integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
CSA STAR
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 392 integrations available for HubSpot and SAP Sales Cloud.

Popular · 8 of 392
All HubSpot integrations All SAP Sales Cloud integrations Browse all integrations
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