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CRM ⇄ E-commerce

Freshworks CRM to Shopware integration — real-time, two-way sync

Keep Freshworks CRM and Shopware in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Freshworks CRM and Shopware

Keep the customers and orders that Freshworks CRM and Shopware share aligned in real time, so sales works from live purchase history and the store works from current account details.

Freshworks CRM holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Shopware runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Contacts, Accounts, Deals, Tasks in Freshworks CRM to Orders, Order Line Items, Order Deliveries, Order Transactions in Shopware with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Keep list membership aligned with segments computed in the warehouse.
  • 02 Mirror deal and activity data into a Postgres database that internal tools query directly.
  • 03 Consolidate orders and customers from multiple `sales_channel` storefronts into one Postgres database for cross-channel analysis.
  • 04 Two-way sync of the `product` catalog — titles, nested price arrays, and stock — between Shopware and an ERP or PIM so pricing and inventory stay aligned.

Common sync patterns

Where Shopware records orders: purchase history on the account

Orders and their status from Shopware appear on the matching contact or account in Freshworks CRM, so reps see what a customer has bought and what is in flight before the next conversation.

New buyers become CRM records

A customer created in Shopware creates or updates the matching contact or account in Freshworks CRM, so first-time and repeat buyers land in the relationship system without a manual import.

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

What you can sync between Freshworks CRM and Shopware

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Freshworks CRM objects Shopware objects How this pairing syncs
Notes Context records attached to contacts, accounts, and deals. Order Line Items Per-order product rows (`order_line_item`); read alongside the order for revenue and fulfillment reporting. Notes is specific to Freshworks CRM and Order Line Items to Shopware — each maps to any object or custom field on the other side.
Contacts Unified sales-and-marketing person records; the core entity for bidirectional syncs. Order Deliveries Shipping records (`order_delivery`) carrying delivery state and tracking codes; written back from a 3PL or WMS. Contacts is specific to Freshworks CRM and Order Deliveries to Shopware — each maps to any object or custom field on the other side.
Accounts Company records kept consistent with ERP and billing systems. Order Transactions Payment records (`order_transaction`) holding payment method and state; read to reconcile against a billing or finance system. Accounts is specific to Freshworks CRM and Order Transactions to Shopware — each maps to any object or custom field on the other side.
Deals Pipeline records synced out for forecasting and full-funnel reporting. Sales Channels Per-storefront configuration (`sales_channel`); used to scope and consolidate orders and customers across multiple storefronts. Deals is specific to Freshworks CRM and Sales Channels to Shopware — each maps to any object or custom field on the other side.
Tasks Follow-ups created from external signals such as product usage events. Media Media assets (`media`) such as product images; referenced by id so file URLs and metadata sync into downstream catalogs. Tasks is specific to Freshworks CRM and Media to Shopware — each maps to any object or custom field on the other side.
Appointments Meeting records readable for activity reporting. Products The product catalog (`product`), including parent/child variants, per-currency nested price arrays, and stock; synced two-way with ERP, PIM, or a database. Appointments is specific to Freshworks CRM and Products to Shopware — each maps to any object or custom field on the other side.

How changes propagate between Freshworks CRM and Shopware

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Freshworks CRM Shopware Sub-second propagation

DetectionFreshworks CRM notifies Stacksync of record changes through webhook events. Polling with updated-at filters.

DeliveryEach detected change is written to Shopware through its API, with automatic retries and rate-limit backoff.

Shopware Freshworks CRM Sub-second propagation

DetectionShopware notifies Stacksync of record changes through webhook events. App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field.

DeliveryEach detected change is written to Freshworks CRM through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Freshworks CRM: Subject to per-account API rate limits that vary by plan.
  • Shopware: No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores.
What ships with Freshworks CRM ⇄ Shopware

Connect Freshworks CRM and Shopware for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Freshworks CRM–Shopware connection.

Real-time

Two-way sync

Changes in Freshworks CRM or Shopware instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Freshworks CRM or Shopware data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Freshworks CRM or Shopware record.

Observability

Monitoring

Track your Freshworks CRM ⇄ Shopware sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Freshworks CRM and Shopware.

How the Freshworks CRM and Shopware connectors work

Freshworks CRM

Integration surface
REST API
Authentication
API key sent as a Token authorization header
Change detection
Polling with updated-at filters; outbound webhooks can be configured through workflow automations
Capabilities
read · write · webhooks
Rate limits
Subject to per-account API rate limits that vary by plan

Shopware

Integration surface
Admin API (REST / JSON:API) with a bulk POST /api/_action/sync endpoint
Authentication
OAuth 2.0 — client-credentials grant using an Integration's Access Key ID + Secret Access Key, or resource-owner password grant for a user; access tokens expire after 10 minutes
Change detection
App-system webhooks on entity events (product.written, order.written, customer.written) deliver the changed record's primaryKey and updated field names; otherwise poll on the updatedAt / createdAt fields
Capabilities
read · write · webhooks
Rate limits
No general throttle on Admin API entity endpoints; Shopware's RateLimiter guards only specific routes (login, oauth, password reset, guest order/contact) and is configurable on self-hosted stores
How it works

How to connect Freshworks CRM to Shopware — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Freshworks CRM and Shopware with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Freshworks CRM connected
    Shopware connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Freshworks CRM and Shopware objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Freshworks CRM ⇄ Shopware
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Freshworks CRM Shopware
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Freshworks CRM and Shopware integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 480 integrations available for Freshworks CRM and Shopware.

Popular · 7 of 480
All Freshworks CRM integrations All Shopware integrations Browse all integrations
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