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Marketing ⇄ Database

Demandbase to SAP ASE (Sybase) integration — real-time, two-way sync

Keep Demandbase and SAP ASE (Sybase) in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Demandbase and SAP ASE (Sybase)

Give your team Demandbase's contacts, campaigns, and engagement in SAP ASE (Sybase): query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.

Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in SAP ASE (Sybase), hard to get into campaigns without manual exports.

Stacksync mirrors People (Persons), Activities, Campaigns, Account & Person Lists (Audiences) from Demandbase into Stored Procedures, Databases and Schemas, Triggers, Indexes in SAP ASE (Sybase) field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in SAP ASE (Sybase), from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Migrate off ASE incrementally by keeping old and new databases in sync during cutover.
  • 02 Expose customer and transaction data locked in ASE to CRM and reporting systems.
  • 03 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
  • 04 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.

Common sync patterns

Query Demandbase like a database

Contacts, leads, audiences, and campaign metrics from Demandbase live in SAP ASE (Sybase) as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in SAP ASE (Sybase) from product usage, orders, or account status sync into Demandbase as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Demandbase land in SAP ASE (Sybase) beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Demandbase and SAP ASE (Sybase)

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects SAP ASE (Sybase) objects How this pairing syncs
Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. Tables The core sync unit; rows are read and written with standard SQL. Campaigns is specific to Demandbase and Tables to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. Views Read-only projections used to shape data for extraction without touching base tables. Account & Person Lists (Audiences) is specific to Demandbase and Views to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Stored Procedures T-SQL routines that encapsulate business logic; often invoked instead of direct table writes. Company Details (B2B enrichment) is specific to Demandbase and Stored Procedures to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. Databases and Schemas Namespaces that scope sync configuration and permissions. Change Subscriptions is specific to Demandbase and Databases and Schemas to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. Triggers Server-side hooks sometimes used to populate change-capture tables for syncs. Accounts is specific to Demandbase and Triggers to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. Indexes Access paths that keep keyed polling queries efficient on large OLTP tables. Opportunities is specific to Demandbase and Indexes to SAP ASE (Sybase) — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and SAP ASE (Sybase)

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase SAP ASE (Sybase) Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to SAP ASE (Sybase) as a row-level write, with types converted between the two schemas.

SAP ASE (Sybase) Demandbase Interval-based propagation

DetectionStacksync polls SAP ASE (Sybase) for changes on an incremental schedule, reading only records changed since the previous pass. Timestamp or key-based polling and trigger-based capture.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
What ships with Demandbase ⇄ SAP ASE (Sybase)

Connect Demandbase and SAP ASE (Sybase) for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–SAP ASE (Sybase) connection.

Real-time

Two-way sync

Changes in Demandbase or SAP ASE (Sybase) instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or SAP ASE (Sybase) data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or SAP ASE (Sybase) record.

Observability

Monitoring

Track your Demandbase ⇄ SAP ASE (Sybase) sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and SAP ASE (Sybase).

How the Demandbase and SAP ASE (Sybase) connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

SAP ASE (Sybase)

Integration surface
SQL over the TDS wire protocol; JDBC (jConnect) and ODBC drivers
Authentication
Database credentials (username/password), optionally backed by LDAP or Kerberos
Change detection
Timestamp or key-based polling and trigger-based capture; log-based replication requires SAP Replication Server components
Capabilities
read · write
How it works

How to connect Demandbase to SAP ASE (Sybase) — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and SAP ASE (Sybase) with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    SAP ASE (Sybase) connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and SAP ASE (Sybase) objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ SAP ASE (Sybase)
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase SAP ASE (Sybase)
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Demandbase and SAP ASE (Sybase) integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 426 integrations available for Demandbase and SAP ASE (Sybase).

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