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Marketing ⇄ Database

Demandbase to IBM Db2 integration — real-time, two-way sync

Keep Demandbase and IBM Db2 in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Demandbase and IBM Db2

Give your team Demandbase's contacts, campaigns, and engagement in IBM Db2: query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.

Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in IBM Db2, hard to get into campaigns without manual exports.

Stacksync mirrors People (Persons), Activities, Campaigns, Account & Person Lists (Audiences) from Demandbase into Views, Indexes, Stored Procedures, Sequences in IBM Db2 field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in IBM Db2, from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Sync SaaS data into Db2 tables that existing enterprise applications and reports already consume.
  • 02 Replicate Db2 tables into a cloud warehouse continuously instead of nightly batch extracts.
  • 03 Push warehouse-computed account scores, custom fields, and audiences into Demandbase via the Data Import API so ABM campaigns and sales plays target the segments the warehouse defines.
  • 04 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.

Common sync patterns

Query Demandbase like a database

Contacts, leads, audiences, and campaign metrics from Demandbase live in IBM Db2 as ordinary tables or collections, joinable with the rest of your data and reachable without touching the vendor API.

Build audiences from your own data

Segments computed in IBM Db2 from product usage, orders, or account status sync into Demandbase as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Demandbase land in IBM Db2 beside the matching customer record, ready for reporting and revenue attribution.

What you can sync between Demandbase and IBM Db2

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Demandbase objects IBM Db2 objects How this pairing syncs
People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. Stored Procedures Existing business logic sometimes invoked as part of write paths. People (Persons) is specific to Demandbase and Stored Procedures to IBM Db2 — each maps to any object or custom field on the other side.
Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. Sequences ID generation relevant when external systems insert rows. Activities is specific to Demandbase and Sequences to IBM Db2 — each maps to any object or custom field on the other side.
Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. Tablespaces Physical storage layout that operators consider when adding synced tables. Campaigns is specific to Demandbase and Tablespaces to IBM Db2 — each maps to any object or custom field on the other side.
Account & Person Lists (Audiences) Named account and person segments exported via Data Export; custom audiences pushed into Demandbase through the Data Import API. Read and write. Databases The connection target; each database holds the schemas a sync addresses. Account & Person Lists (Audiences) is specific to Demandbase and Databases to IBM Db2 — each maps to any object or custom field on the other side.
Company Details (B2B enrichment) Firmographics, technographics, competitors, and corporate family tree fetched by domain or name via the B2B Company Search and Details endpoints; read-only enrichment. Schemas Namespaces separating synced data from application and system objects. Company Details (B2B enrichment) is specific to Demandbase and Schemas to IBM Db2 — each maps to any object or custom field on the other side.
Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. Tables Primary read/write target for syncing rows with SaaS systems or other databases. Change Subscriptions is specific to Demandbase and Tables to IBM Db2 — each maps to any object or custom field on the other side.

How changes propagate between Demandbase and IBM Db2

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Demandbase IBM Db2 Sub-second propagation

DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.

DeliveryEach detected change is applied to IBM Db2 as a row-level write, with types converted between the two schemas.

IBM Db2 Demandbase Sub-second propagation

DetectionChanges in IBM Db2 are captured at the source via change data capture — no polling loop against its API. Log-based CDC through IBM's replication tooling where licensed.

DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
  • IBM Db2: No API rate limits; throughput is bounded by instance resources and workload management settings.
What ships with Demandbase ⇄ IBM Db2

Connect Demandbase and IBM Db2 for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–IBM Db2 connection.

Real-time

Two-way sync

Changes in Demandbase or IBM Db2 instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Demandbase or IBM Db2 data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Demandbase or IBM Db2 record.

Observability

Monitoring

Track your Demandbase ⇄ IBM Db2 sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Demandbase and IBM Db2.

How the Demandbase and IBM Db2 connectors work

Demandbase

Integration surface
REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
Authentication
JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
Change detection
Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
Capabilities
read · write · webhooks
Rate limits
Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.

IBM Db2

Integration surface
SQL via JDBC/ODBC/CLI drivers; optional REST endpoints in some editions
Authentication
Database credentials, typically backed by OS or LDAP authentication
Change detection
Log-based CDC through IBM's replication tooling where licensed; otherwise polling on timestamp or audit columns
Capabilities
read · write · CDC
Rate limits
No API rate limits; throughput is bounded by instance resources and workload management settings
How it works

How to connect Demandbase to IBM Db2 — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Demandbase and IBM Db2 with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Demandbase connected
    IBM Db2 connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Demandbase and IBM Db2 objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Demandbase ⇄ IBM Db2
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Demandbase IBM Db2
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Demandbase and IBM Db2 integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
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DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 412 integrations available for Demandbase and IBM Db2.

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