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Marketing ⇄ Database

Bingads to SAP ASE (Sybase) integration — real-time, two-way sync

Keep Bingads and SAP ASE (Sybase) in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and SAP ASE (Sybase)

Give your team Bingads's contacts, campaigns, and engagement in SAP ASE (Sybase): query them with SQL, push audiences built from your own data back to Bingads, and skip the marketing API.

Bingads holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in SAP ASE (Sybase), hard to get into campaigns without manual exports.

Stacksync mirrors Keywords & Negative Keywords, Budgets & Bid Strategies, Audiences & Remarketing Lists, Conversion Goals & Offline Conversions from Bingads into Triggers, Indexes, Tables, Views in SAP ASE (Sybase) field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in SAP ASE (Sybase), from usage, orders, or account status, sync back into Bingads to drive campaigns and ads, with Bingads kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.

Common use cases

  • 01 Replicate ASE tables to Postgres or a warehouse so analytics run off the OLTP system.
  • 02 Bridge legacy ASE-backed applications to modern SaaS tools through a synced intermediate database.
  • 03 Mirror Accounts, Customers, and users from Customer Management into an internal database for agency/MCC-style hierarchy and access reporting.
  • 04 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.

Common sync patterns

Build audiences from your own data

Segments computed in SAP ASE (Sybase) from product usage, orders, or account status sync into Bingads as lists or audiences, so campaigns and ads target the people your data says they should.

Engagement and results next to the customer

Opens, clicks, sends, RSVPs, or ad activity from Bingads land in SAP ASE (Sybase) beside the matching customer record, ready for reporting and revenue attribution.

React to marketing changes as row changes

A new lead, form fill, or list change in Bingads arrives as a row change in SAP ASE (Sybase), so scoring, jobs, and notifications run in the tooling your team already uses.

What you can sync between Bingads and SAP ASE (Sybase)

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects SAP ASE (Sybase) objects How this pairing syncs
Accounts, Customers & Users Customer Management hierarchy - accounts, customers, and users - read and managed to mirror agency/MCC-style structure and access into an internal database. Indexes Access paths that keep keyed polling queries efficient on large OLTP tables. Accounts, Customers & Users is specific to Bingads and Indexes to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Tables The core sync unit; rows are read and written with standard SQL. Performance Reports is specific to Bingads and Tables to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Views Read-only projections used to shape data for extraction without touching base tables. Campaigns is specific to Bingads and Views to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Stored Procedures T-SQL routines that encapsulate business logic; often invoked instead of direct table writes. Ad Groups is specific to Bingads and Stored Procedures to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Databases and Schemas Namespaces that scope sync configuration and permissions. Ads is specific to Bingads and Databases and Schemas to SAP ASE (Sybase) — each maps to any object or custom field on the other side.
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Triggers Server-side hooks sometimes used to populate change-capture tables for syncs. Keywords & Negative Keywords is specific to Bingads and Triggers to SAP ASE (Sybase) — each maps to any object or custom field on the other side.

How changes propagate between Bingads and SAP ASE (Sybase)

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads SAP ASE (Sybase) Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is applied to SAP ASE (Sybase) as a row-level write, with types converted between the two schemas.

SAP ASE (Sybase) Bingads Interval-based propagation

DetectionStacksync polls SAP ASE (Sybase) for changes on an incremental schedule, reading only records changed since the previous pass. Timestamp or key-based polling and trigger-based capture.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Bingads ⇄ SAP ASE (Sybase)

Connect Bingads and SAP ASE (Sybase) for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–SAP ASE (Sybase) connection.

Real-time

Two-way sync

Changes in Bingads or SAP ASE (Sybase) instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or SAP ASE (Sybase) data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or SAP ASE (Sybase) record.

Observability

Monitoring

Track your Bingads ⇄ SAP ASE (Sybase) sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and SAP ASE (Sybase).

How the Bingads and SAP ASE (Sybase) connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

SAP ASE (Sybase)

Integration surface
SQL over the TDS wire protocol; JDBC (jConnect) and ODBC drivers
Authentication
Database credentials (username/password), optionally backed by LDAP or Kerberos
Change detection
Timestamp or key-based polling and trigger-based capture; log-based replication requires SAP Replication Server components
Capabilities
read · write
How it works

How to connect Bingads to SAP ASE (Sybase) — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and SAP ASE (Sybase) with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    SAP ASE (Sybase) connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and SAP ASE (Sybase) objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ SAP ASE (Sybase)
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads SAP ASE (Sybase)
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and SAP ASE (Sybase) integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 424 integrations available for Bingads and SAP ASE (Sybase).

Popular · 8 of 424
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