Real-time
Two-way sync
Changes in Demandbase or Google AlloyDB instantly reflect in both systems. No stale data, no manual imports.
Marketing ⇄ Database
Demandbase to Google AlloyDB integration — real-time, two-way sync
Keep Demandbase and Google AlloyDB in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.
- SOC 2 and 6 other compliance frameworks
- POC with real engineers in minutes
Adopted by fast-scaling companies moving mission-critical data in real time
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Why teams connect Demandbase and Google AlloyDB
Give your team Demandbase's contacts, campaigns, and engagement in Google AlloyDB: query them with SQL, push audiences built from your own data back to Demandbase, and skip the marketing API.
Demandbase holds the people, audiences, and campaign activity that marketing runs on, but that data sits behind interfaces built for marketers, not for your internal systems. Engineers and analysts who need contacts, list membership, or engagement, for reporting, attribution, or product logic, end up writing integration code against a rate-limited API and maintaining it forever. Meanwhile the customer and usage data marketers want for targeting already lives in Google AlloyDB, hard to get into campaigns without manual exports.
Stacksync mirrors Campaigns, Account & Person Lists (Audiences), Company Details (B2B enrichment), Change Subscriptions from Demandbase into Replication Slots, Databases, Schemas, Tables in Google AlloyDB field by field, in real time, and in both directions. Marketing records become rows your code can query and join with product and customer data; audiences and attributes computed in Google AlloyDB, from usage, orders, or account status, sync back into Demandbase to drive campaigns and ads, with Demandbase kept authoritative for engagement. You decide which side owns which fields, and Stacksync resolves conflicts by rules you set.
Common use cases
- 01 Migrate workloads from self-managed Postgres while keeping existing syncs pointed at a compatible endpoint.
- 02 Mirror CRM objects into AlloyDB tables so product and internal tools query customer data with plain SQL.
- 03 Enrich CRM Company and Contact records with Demandbase firmographics, technographics, and verified business emails through the B2B Company and Contact Details endpoints.
- 04 Sync Opportunities and Activities two-way so CRM deal and engagement data flows into Demandbase reporting and Demandbase-calculated insights flow back to the warehouse.
Common sync patterns
Build audiences from your own data
Segments computed in Google AlloyDB from product usage, orders, or account status sync into Demandbase as lists or audiences, so campaigns and ads target the people your data says they should.
Engagement and results next to the customer
Opens, clicks, sends, RSVPs, or ad activity from Demandbase land in Google AlloyDB beside the matching customer record, ready for reporting and revenue attribution.
React to marketing changes as row changes
A new lead, form fill, or list change in Demandbase arrives as a row change in Google AlloyDB, so scoring, jobs, and notifications run in the tooling your team already uses.
What you can sync between Demandbase and Google AlloyDB
Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.
| Demandbase objects | Google AlloyDB objects | How this pairing syncs | |
|---|---|---|---|
| Change Subscriptions Company firmographic, company news, family-tree (ownership), and DB person employment subscriptions delivered as webhook alerts with a signing secret; the real-time change feed. | Views Curated projections used as read-only sync sources. | Change Subscriptions is specific to Demandbase and Views to Google AlloyDB — each maps to any object or custom field on the other side. | |
| Accounts Company/account records with firmographics, intent, and Demandbase qualification and engagement scores; exported via the Data Export API and imported or updated via the Data Import API. | Materialized Views Precomputed aggregates refreshed and synced outward on a schedule. | Accounts is specific to Demandbase and Materialized Views to Google AlloyDB — each maps to any object or custom field on the other side. | |
| Opportunities Opportunity records synced from the CRM into Demandbase; exported with calculated insights and imported or updated through the Data Import API. Read and write. | Indexes Keep sync key lookups fast on high-volume tables. | Opportunities is specific to Demandbase and Indexes to Google AlloyDB — each maps to any object or custom field on the other side. | |
| People (Persons) Contact/person records with verified business email, title, seniority, and quality grades; fetched and matched via the B2B Contact endpoints and exported or imported. | Sequences ID generation relevant when external systems insert rows. | People (Persons) is specific to Demandbase and Sequences to Google AlloyDB — each maps to any object or custom field on the other side. | |
| Activities Engagement and custom activity records (web, campaign, intent); exported via Data Export and pushed in through the Data Import API using custom activity types. | Replication Slots Logical replication artifacts that back log-based change capture. | Activities is specific to Demandbase and Replication Slots to Google AlloyDB — each maps to any object or custom field on the other side. | |
| Campaigns Marketing campaign records and creative assets exported through the Data Export API; read-only reporting feed. | Databases Standard PostgreSQL databases within an AlloyDB cluster that syncs connect to. | Campaigns is specific to Demandbase and Databases to Google AlloyDB — each maps to any object or custom field on the other side. |
How changes propagate between Demandbase and Google AlloyDB
Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.
Demandbase Google AlloyDB Sub-second propagation
DetectionDemandbase notifies Stacksync of record changes through webhook events. Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL.
DeliveryEach detected change is applied to Google AlloyDB as a row-level write, with types converted between the two schemas.
Google AlloyDB Demandbase Sub-second propagation
DetectionChanges in Google AlloyDB are captured at the source via change data capture — no polling loop against its API. Log-based CDC via PostgreSQL logical replication.
DeliveryEach detected change is written to Demandbase through its API, with automatic retries and rate-limit backoff.
Rate-limit considerations
- Demandbase: Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
- Google AlloyDB: No API-style rate limits; throughput is bounded by instance size.
What ships with Demandbase ⇄ Google AlloyDB
Connect Demandbase and Google AlloyDB for flexible, real-time data sync.
Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Demandbase–Google AlloyDB connection.
No-code + pro-code
Workflow automation
Trigger automated workflows whenever Demandbase or Google AlloyDB data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.
At scale
Event queues
Handle millions of events per minute without losing a single Demandbase or Google AlloyDB record.
Observability
Monitoring
Track your Demandbase ⇄ Google AlloyDB sync health, view errors, and replay failed events in one click.
Trading partners
EDI
Transform legacy EDI complexity into simple database interactions between Demandbase and Google AlloyDB.
How the Demandbase and Google AlloyDB connectors work
Demandbase
- Integration surface
- REST APIs (Demandbase One) - a B2B API (company/contact search, details, and match with async bulk enrichment jobs), a read-only Data Export API and a write-capable Data Import API (both async bulk jobs), and a Subscription API for webhook change alerts.
- Authentication
- JWT bearer tokens minted from Demandbase One API Key Sets at the platform level; each credential set expires after 8 hours and is rotated. Legacy single-user API tokens are deprecated.
- Change detection
- Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC.
- Capabilities
- read · write · webhooks
- Rate limits
- Credit-based per API call; bulk jobs accept up to 10,000 records per submission, CSV uploads up to 5GB, and result URLs stay valid 24 hours; subscription alerts page up to 5,000 entities and list endpoints up to 100 per page.
Google AlloyDB
- Integration surface
- SQL wire protocol (PostgreSQL-compatible), with connectivity through the AlloyDB Auth Proxy or private IP
- Authentication
- Database credentials or IAM database authentication
- Change detection
- Log-based CDC via PostgreSQL logical replication; polling on timestamp columns as a fallback
- Capabilities
- read · write · CDC
- Rate limits
- No API-style rate limits; throughput is bounded by instance size
How it works
How to connect Demandbase to Google AlloyDB — three steps, no code
Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.
- 01
Connect your apps
Authenticate Demandbase and Google AlloyDB with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.
Demandbase
connected
Google AlloyDB
connected
OAuth 2.0SSH tunnelSSL certificateVPC peering - 02
Choose tables
Pick the Demandbase and Google AlloyDB objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.
objects · Demandbase ⇄ Google AlloyDBCustomers 12,480Sales Orders 8,213Invoices 5,902Items 1,344 - 03
Map fields
Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.
Demandbase Google AlloyDBCompany company_name textEmail email textAmount amount numericCreated created_at timestamp
FAQ
Demandbase and Google AlloyDB integration FAQ
-
Yes. Stacksync provides a managed, real-time two-way integration between Demandbase and Google AlloyDB: authenticate both systems, choose the objects to sync (such as Demandbase's Change Subscriptions and Accounts), map fields visually, and changes propagate both ways in milliseconds — no code required.
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Google AlloyDB: It supports PostgreSQL logical replication, enabling log-based change capture from the write-ahead log. Demandbase: Change detection is webhook-based via the Subscription API (company firmographic, company news, family-tree, and DB person employment subscriptions) with configurable URLs and signing secrets, not log-based CDC. Stacksync's field mapping accounts for these differences between Demandbase and Google AlloyDB without custom code.
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Stacksync is SOC 2 Type II and ISO 27001 certified with HIPAA BAA support. Data is encrypted in transit, and a zero-persistent-storage architecture means Demandbase and Google AlloyDB records are not retained after a sync operation.
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Stacksync pricing is usage-based and starts at $1,000/month, including the managed Demandbase and Google AlloyDB connectors, real-time two-way sync, monitoring, and support. That replaces building and maintaining a custom Demandbase–Google AlloyDB integration in-house.
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Yes — Stacksync ships production-grade connectors for both Demandbase and Google AlloyDB. The connectors handle authentication, schema detection, rate limits, and retries; you configure the sync, and Stacksync operates it.
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Change detection on Demandbase: Subscription API webhooks - company firmographic, company news, family-tree (ownership), and person employment-change alerts to a configurable URL secured with a signing secret; bulk reads run as async export jobs (submit, poll, download). No log-based CDC. On Google AlloyDB: Log-based CDC via PostgreSQL logical replication; polling on timestamp columns as a fallback. Each detected change propagates to the other side in milliseconds, with field-level conflict resolution and an inspectable event log.
SECURITY
Security teams trust Stacksync
As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS
SSO & SCIM
Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.
Alerts
Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.
Secure connection options
Securely connects to your systems with:
Related integrations
Every pair below is a real-time, two-way sync. Search all 407 integrations available for Demandbase and Google AlloyDB.
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Google AlloyDB ⇄ Iterable
No integrations match .
