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ERP ⇄ Marketing

DEAR Inventory to Eloqua integration — real-time, two-way sync

Keep DEAR Inventory and Eloqua in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect DEAR Inventory and Eloqua

Feed the real customer, order, and revenue records from DEAR Inventory into Eloqua so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. DEAR Inventory holds exactly that: Locations, Products, Stock levels, Sale orders that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Locations, Products, Stock levels, Sale orders in DEAR Inventory with Forms and Form Submits, Contact Lists and Segments, Contacts, Accounts in Eloqua in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Eloqua works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Eloqua flow back onto the record in DEAR Inventory.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Sync stock levels and product data to e-commerce storefronts and a CRM so sales quotes reflect real availability.
  • 02 Push sale orders from a storefront or CRM into DEAR for fulfillment without manual re-entry.
  • 03 Two-way sync Contacts between Eloqua and a Postgres or warehouse table, matched on email, so ops teams query and update marketing profiles in SQL while marketers keep working in Eloqua.
  • 04 Export email opens, clicks, form submits, and bounces from the Bulk API Activities export into a warehouse for lead scoring and multi-touch attribution.

Common sync patterns

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

Purchase history drives segmentation

Orders, invoices, and revenue totals from DEAR Inventory land on the matching contact or account in Eloqua, so audiences are built from what customers actually bought and spent rather than from guesses.

Suppress or target existing customers

Because DEAR Inventory knows who is already a paying customer, Eloqua can exclude them from acquisition campaigns or single them out for renewal and cross-sell.

What you can sync between DEAR Inventory and Eloqua

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

DEAR Inventory objects Eloqua objects How this pairing syncs
Sale orders Customer orders through their pick/pack/ship lifecycle; synced with storefronts and CRMs. Contacts Core person records, keyed on email address as the unique identifier; imported/exported via the Bulk API and upserted on email, synced two-way with CRM, warehouse, and app databases. Sale orders is specific to DEAR Inventory and Contacts to Eloqua — each maps to any object or custom field on the other side.
Purchase orders Supplier orders and receiving records synced with accounting and planning tools. Accounts Company records linked to Contacts via the account-linkage field; moved through the Bulk API and typically mastered in a CRM or ERP and written into Eloqua. Purchase orders is specific to DEAR Inventory and Accounts to Eloqua — each maps to any object or custom field on the other side.
Customers Buyer records aligned with CRM and accounting counterparts. Custom Data Objects Auxiliary data tables (CDOs) linked to Contacts for records like event registrations or purchases; synced via the Bulk API so nurture campaigns can branch on them. Customers is specific to DEAR Inventory and Custom Data Objects to Eloqua — each maps to any object or custom field on the other side.
Suppliers Vendor records referenced on purchase orders. Activities Engagement events (email opens, clicks, form submits, bounces, page views, subscribes/unsubscribes) exported through the Bulk API activities export; read-only feed for scoring and attribution. Suppliers is specific to DEAR Inventory and Activities to Eloqua — each maps to any object or custom field on the other side.
Stock adjustments and transfers Inventory movement transactions that explain changes in availability. Campaigns Multi-step campaign-canvas assets managed through the Application REST API; campaign membership and response data read out for attribution reporting. Stock adjustments and transfers is specific to DEAR Inventory and Campaigns to Eloqua — each maps to any object or custom field on the other side.
Assemblies / Production Bill-of-material and production records for light manufacturing workflows. Emails Email creative and email-group assets managed via the Application REST API; usually read for reporting rather than written by a sync. Assemblies / Production is specific to DEAR Inventory and Emails to Eloqua — each maps to any object or custom field on the other side.

How changes propagate between DEAR Inventory and Eloqua

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

DEAR Inventory Eloqua Sub-second propagation

DetectionDEAR Inventory notifies Stacksync of record changes through webhook events. Polling with modified-since filters.

DeliveryEach detected change is written to Eloqua through its API, with automatic retries and rate-limit backoff.

Eloqua DEAR Inventory Interval-based propagation

DetectionStacksync polls Eloqua for changes on an incremental schedule, reading only records changed since the previous pass. Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax.

DeliveryEach detected change is written to DEAR Inventory through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • DEAR Inventory: Subject to the platform's per-account API rate limits.
  • Eloqua: Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch.
What ships with DEAR Inventory ⇄ Eloqua

Connect DEAR Inventory and Eloqua for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every DEAR Inventory–Eloqua connection.

Real-time

Two-way sync

Changes in DEAR Inventory or Eloqua instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever DEAR Inventory or Eloqua data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single DEAR Inventory or Eloqua record.

Observability

Monitoring

Track your DEAR Inventory ⇄ Eloqua sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between DEAR Inventory and Eloqua.

How the DEAR Inventory and Eloqua connectors work

DEAR Inventory

Integration surface
REST API
Authentication
Account ID plus application key sent as request headers
Change detection
Polling with modified-since filters; webhook notifications for sale and purchase events are available on subscriptions that include the Automation module
Capabilities
read · write · webhooks
Rate limits
Subject to the platform's per-account API rate limits

Eloqua

Integration surface
Bulk API 2.0 (contacts, accounts, custom data objects, activities) plus Application REST API (campaigns, emails, forms, lists)
Authentication
OAuth 2.0 (Authorization Code or Resource Owner Password Credentials grant; Client Credentials not supported) or HTTP Basic Auth with siteName + username + password; the instance base URL must first be discovered via the login.eloqua.com/id endpoint
Change detection
Polling via Bulk API exports filtered on a contact/account modified-date field using EML filter syntax; no general-purpose record-change webhook
Capabilities
read · write
Rate limits
Per-instance soft limits by sync type (Export 2,000/hr, Import 2,000/hr, Sync Action 4,000/hr); 32 MB cap per POST to a staging area and 50,000 records per retrieve batch
How it works

How to connect DEAR Inventory to Eloqua — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate DEAR Inventory and Eloqua with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    DEAR Inventory connected
    Eloqua connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the DEAR Inventory and Eloqua objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · DEAR Inventory ⇄ Eloqua
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    DEAR Inventory Eloqua
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
FAQ

DEAR Inventory and Eloqua integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

Related integrations

Every pair below is a real-time, two-way sync. Search all 368 integrations available for DEAR Inventory and Eloqua.

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