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CRM ⇄ E-commerce

Creatio CRM to Magento integration — real-time, two-way sync

Keep Creatio CRM and Magento in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Creatio CRM and Magento

Keep the customers and orders that Creatio CRM and Magento share aligned in real time, so sales works from live purchase history and the store works from current account details.

Creatio CRM holds the customer relationship: the contacts, accounts, and deals a go-to-market team works. Magento runs the buying side: who placed which order, what they bought, and where it ships. The two describe the same people and companies, and when they are connected only by exports, sales answers questions without recent orders in front of them while the store works from account details that changed weeks ago.

Stacksync links Accounts, Contacts, Leads, Opportunities in Creatio CRM to Orders, Customers, Inventory source items (MSI), Invoices in Magento with bi-directional, real-time sync. New customers, order activity, and corrected contact details move in whichever direction you configure, field by field, with conflicts resolved by rules you set. A record created or changed on either side shows up on the other within seconds, with no CSV exports and no nightly job.

The shared entity is the customer, matched on email or an external ID, so both systems agree on who the buyer is and the order history sits next to the relationship instead of in a separate tab.

Common use cases

  • 01 Two-way sync of accounts, orders, and products between Creatio and an ERP so sales and fulfillment share one record of truth.
  • 02 Mirror custom no-code objects into Postgres so internal applications can query them without OData calls.
  • 03 Sync Orders, invoices, and shipments from Magento into Postgres or a warehouse for revenue, margin, and fulfillment-SLA reporting.
  • 04 Master Products, prices, and Category assignments in an ERP or PIM and write them into Magento's catalog by SKU.

Common sync patterns

Contact and address details stay consistent

An email, phone, or shipping and billing address corrected in either system updates the other, so the next order and the next outreach both use current information.

Where Creatio CRM segments customers: status travels to the store record

Lifecycle stage, tier, or account owner set in Creatio CRM syncs onto the customer record in Magento, so the buying side can act on how the relationship is classified.

Where both keep product records: catalog and CRM products aligned

Where Creatio CRM tracks products or line items and Magento holds the catalog, shared items are matched on SKU so quotes, deals, and orders reference the same products.

What you can sync between Creatio CRM and Magento

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Creatio CRM objects Magento objects How this pairing syncs
Orders Order records bridging CRM and fulfillment or ERP systems. Orders Sales orders with line items, totals, and status; typically read out of Magento into a warehouse or ERP for fulfillment and revenue reporting. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Products Catalog items referenced on orders and opportunities. Products Catalog items keyed by SKU; carry created_at/updated_at for incremental polling and are written two-way from a PIM or ERP into the storefront. Same entity on both sides — records pair one-to-one and field-level changes reconcile in both directions.
Activities Tasks, calls, and meetings tied to records for engagement tracking. Customers Customer accounts and address book; synced two-way with a CRM so order history and contact records stay consistent. Activities is specific to Creatio CRM and Customers to Magento — each maps to any object or custom field on the other side.
Cases Service requests handled in Creatio's service workflows; syncable to help desk tools. Inventory source items (MSI) Per-source stock quantities under Multi-Source Inventory; written from a WMS/ERP so storefront stock matches the warehouse. Cases is specific to Creatio CRM and Inventory source items (MSI) to Magento — each maps to any object or custom field on the other side.
Custom sections (objects) No-code custom entities, exposed through the same API as standard objects. Invoices Invoice documents tied to orders; read out for finance and revenue recognition, or created via the sales API when billing downstream. Custom sections (objects) is specific to Creatio CRM and Invoices to Magento — each maps to any object or custom field on the other side.
Accounts Company records at the center of Creatio's CRM model; commonly synced with ERP customer masters. Shipments Shipment and tracking records against orders; created or read to drive fulfillment status between Magento and a 3PL/WMS. Accounts is specific to Creatio CRM and Shipments to Magento — each maps to any object or custom field on the other side.

How changes propagate between Creatio CRM and Magento

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Creatio CRM Magento Interval-based propagation

DetectionStacksync polls Creatio CRM for changes on an incremental schedule, reading only records changed since the previous pass. Polling on ModifiedOn system columns.

DeliveryEach detected change is written to Magento through its API, with automatic retries and rate-limit backoff.

Magento Creatio CRM Sub-second propagation

DetectionMagento notifies Stacksync of record changes through webhook events. Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at).

DeliveryEach detected change is written to Creatio CRM through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Creatio CRM: Subject to the platform's API rate limits.
  • Magento: No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
What ships with Creatio CRM ⇄ Magento

Connect Creatio CRM and Magento for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Creatio CRM–Magento connection.

Real-time

Two-way sync

Changes in Creatio CRM or Magento instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Creatio CRM or Magento data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Creatio CRM or Magento record.

Observability

Monitoring

Track your Creatio CRM ⇄ Magento sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Creatio CRM and Magento.

How the Creatio CRM and Magento connectors work

Creatio CRM

Integration surface
OData REST API plus a proprietary DataService API
Authentication
OAuth 2.0 or cookie-based session authentication
Change detection
Polling on ModifiedOn system columns; outbound notifications require configuring business processes
Capabilities
read · write
Rate limits
Subject to the platform's API rate limits

Magento

Integration surface
REST and GraphQL Web APIs (SOAP also available)
Authentication
Token-based OAuth: an integration's access token (consumer key/secret + access token/secret) or a Bearer admin token (default 4-hour expiry); Adobe Commerce as a Cloud Service authenticates via Adobe IMS (OAuth 2)
Change detection
Polling with searchCriteria filters on updated_at (catalog, sales, and customer entities carry created_at/updated_at); optional near-real-time via the Adobe Commerce Webhooks / Adobe I/O Events modules (order/created, product/updated, customer/created)
Capabilities
read · write · webhooks
Rate limits
No fixed request-per-minute cap on PaaS/on-prem; responses page via searchCriteria pageSize/currentPage under a default maximum page size of 300 (Web API Input Limits), with /async/bulk endpoints for large writes.
How it works

How to connect Creatio CRM to Magento — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Creatio CRM and Magento with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Creatio CRM connected
    Magento connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Creatio CRM and Magento objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Creatio CRM ⇄ Magento
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Creatio CRM Magento
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Creatio CRM and Magento integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 382 integrations available for Creatio CRM and Magento.

Popular · 7 of 382
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