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CRM

Outreach to ZoomInfo integration — real-time data sync

Keep Outreach and ZoomInfo in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

  • SOC 2 and 6 other compliance frameworks
  • POC with real engineers in minutes

Adopted by fast-scaling companies moving mission-critical data in real time

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Why teams connect Outreach and ZoomInfo

Run Outreach and ZoomInfo side by side with the same accounts and contacts in both, whether they serve different teams or one is replacing the other.

ZoomInfo is a read-only source: Stacksync reads its data in real time and delivers it into Outreach, so Outreach always reflects the current state of ZoomInfo — without exports, scripts, or schedulers.

Two CRMs in one company is more common than anyone plans for: an acquisition brings its own system, regions or business units standardize differently, or a migration is under way and both are live. In every case, some of the same companies and people exist in both systems, and every day of manual double entry pushes the copies further apart.

Common use cases

  • 01 Suppress prospects across systems when a contact unsubscribes or a customer churns.
  • 02 Enroll leads in sequences automatically by writing sequence-state records when a lead crosses a scoring threshold in the warehouse.
  • 03 Feed technographic data into territory plans or scoring models in a warehouse.
  • 04 Align CRM account hierarchies with ZoomInfo's corporate hierarchy data.

Common sync patterns

Migration with a parallel run

When one CRM is replacing the other, run both fully live until cutover, with no snapshot gap and no data freeze.

Divisional or regional split

Where each CRM serves a different team or region, sync just the shared accounts and contacts so handoffs and cross-sell work.

Where both track pipeline: deal visibility across systems

Deal stage and value on shared accounts stay visible from either CRM.

What you can sync between Outreach and ZoomInfo

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Outreach objects ZoomInfo objects How this pairing syncs
Sequences Multi-step cadences; synced as reference data for enrollment automation Company Profiles Firmographic records covering industry, size, revenue, and location, matched against CRM accounts. Sequences is specific to Outreach and Company Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Sequence states Per-prospect enrollments; writing one adds a prospect to a cadence Contact Profiles Person records with title, email, phone, and company linkage, used to enrich leads and contacts. Sequence states is specific to Outreach and Contact Profiles to ZoomInfo — each maps to any object or custom field on the other side.
Mailings Sent emails with engagement data, pulled for activity analytics Intent Signals Company-level topic scores indicating in-market buying behavior. Mailings is specific to Outreach and Intent Signals to ZoomInfo — each maps to any object or custom field on the other side.
Calls Logged call records synced into engagement reporting Scoops Event-driven signals such as leadership changes, funding rounds, and new projects. Calls is specific to Outreach and Scoops to ZoomInfo — each maps to any object or custom field on the other side.
Tasks Rep action items mirrored between Outreach and the CRM Technographics Technology install data per company, used for segmentation and territory planning. Tasks is specific to Outreach and Technographics to ZoomInfo — each maps to any object or custom field on the other side.
Opportunities Deal records used to tie engagement to pipeline outcomes Company Hierarchies Parent and subsidiary linkage used to align CRM account hierarchies. Opportunities is specific to Outreach and Company Hierarchies to ZoomInfo — each maps to any object or custom field on the other side.

How changes propagate between Outreach and ZoomInfo

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Outreach ZoomInfo Sub-second propagation

DetectionOutreach notifies Stacksync of record changes through webhook events. Webhook subscriptions on resource create, update, and destroy events, plus polling.

DeliveryZoomInfo does not accept inbound record writes, so this direction carries requests rather than records: ZoomInfo's output flows back as field updates on the originating Outreach records.

ZoomInfo Outreach Interval-based propagation

DetectionStacksync polls ZoomInfo for changes on an incremental schedule, reading only records changed since the previous pass. Scheduled re-enrichment and polling.

DeliveryEach detected change is written to Outreach through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Outreach: Subject to per-user hourly rate limits.
  • ZoomInfo: Usage is metered by credits and contract-based limits rather than a single public rate limit.
What ships with Outreach ⇄ ZoomInfo

Connect Outreach and ZoomInfo for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Outreach–ZoomInfo connection.

Real-time

Real-time sync

Changes in Outreach or ZoomInfo instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Outreach or ZoomInfo data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Outreach or ZoomInfo record.

Observability

Monitoring

Track your Outreach ⇄ ZoomInfo sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Outreach and ZoomInfo.

How the Outreach and ZoomInfo connectors work

Outreach

Integration surface
REST API conforming to the JSON:API specification
Authentication
OAuth 2.0
Change detection
webhook subscriptions on resource create, update, and destroy events, plus polling
Capabilities
read · write · webhooks
Rate limits
subject to per-user hourly rate limits

ZoomInfo

Integration surface
REST API organized around search and enrich endpoints
Authentication
API credentials exchanged for a short-lived JWT
Change detection
Scheduled re-enrichment and polling; the platform is primarily a lookup and enrichment source, not an event stream
Capabilities
read
Rate limits
Usage is metered by credits and contract-based limits rather than a single public rate limit.
How it works

How to connect Outreach to ZoomInfo — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Outreach and ZoomInfo with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Outreach connected
    ZoomInfo connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Outreach and ZoomInfo objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Outreach ⇄ ZoomInfo
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Outreach ZoomInfo
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Outreach and ZoomInfo integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

Learn more about security
SOC 2 Type II
ISO 27001
HIPAA BAA
GDPR
CCPA
DPF US-EU-UK-CH
→ SECURITY WITH BENEFITS

SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 429 integrations available for Outreach and ZoomInfo.

Popular · 7 of 429
All Outreach integrations All ZoomInfo integrations Browse all integrations
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