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Marketing ⇄ ERP

Bingads to SAP Business ByDesign integration — real-time, two-way sync

Keep Bingads and SAP Business ByDesign in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Bingads and SAP Business ByDesign

Feed the real customer, order, and revenue records from SAP Business ByDesign into Bingads so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. SAP Business ByDesign holds exactly that: Purchase Orders, Opportunities, Projects, Employees that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Purchase Orders, Opportunities, Projects, Employees in SAP Business ByDesign with Ad Extensions (Assets), Accounts, Customers & Users, Performance Reports, Campaigns in Bingads in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Bingads works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Bingads flow back onto the record in SAP Business ByDesign.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Align the ByDesign material master with external product catalogs and inventory systems.
  • 02 Sync project and time data with external professional-services tools for billing.
  • 03 Mirror Accounts, Customers, and users from Customer Management into an internal database for agency/MCC-style hierarchy and access reporting.
  • 04 Two-way sync remarketing and customer-match audiences so audience lists stay aligned between a CDP or CRM and Microsoft Advertising.

Common sync patterns

One customer identity across both systems

A person or company's contact details corrected in either system update the other, so marketing and the back office stop maintaining separate versions of the same record.

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in SAP Business ByDesign appears in Bingads within seconds, ready to start or stop a lifecycle campaign.

Where Bingads captures new people: signups become customer records

Registrations, form fills, or new subscribers in Bingads create or update the corresponding record in SAP Business ByDesign, so the back office sees them without anyone re-keying.

What you can sync between Bingads and SAP Business ByDesign

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Bingads objects SAP Business ByDesign objects How this pairing syncs
Performance Reports Campaign, ad group, keyword, geographic, and audience performance via the asynchronous Reporting service (submit, poll, download); read-only spend and conversion data. Business Partners (Accounts) Customer and supplier master data synced with CRMs and procurement tools. Performance Reports is specific to Bingads and Business Partners (Accounts) to SAP Business ByDesign — each maps to any object or custom field on the other side.
Campaigns Search, Audience, Shopping, and Performance Max campaigns with budget, status, and campaign-type settings; full create/read/update/delete through the Campaign Management service (or Bulk for scale). Contacts Person records linked to accounts, aligned with CRM contact objects. Campaigns is specific to Bingads and Contacts to SAP Business ByDesign — each maps to any object or custom field on the other side.
Ad Groups Ad groups under a campaign with bids, network and audience targeting, and status; CRUD via Campaign Management, so structure can be pushed in from a database. Sales Orders Order documents created from external channels and read for status. Ad Groups is specific to Bingads and Sales Orders to SAP Business ByDesign — each maps to any object or custom field on the other side.
Ads Responsive search ads, expanded text ads, image and responsive ads; created and updated through Campaign Management so ad copy is managed from a source of truth. Customer Invoices Billing documents synced outward for collections and CRM visibility. Ads is specific to Bingads and Customer Invoices to SAP Business ByDesign — each maps to any object or custom field on the other side.
Keywords & Negative Keywords Bidded keywords and account/campaign/ad-group negative keywords with match types; CRUD, and the Bulk service is recommended for large keyword changes. Materials / Products Item master data aligned with e-commerce and inventory systems. Keywords & Negative Keywords is specific to Bingads and Materials / Products to SAP Business ByDesign — each maps to any object or custom field on the other side.
Budgets & Bid Strategies Shared budgets and automated bid strategies (e.g. Maximize Conversions, Target CPA); read and write so finance-approved spend and bids apply to live campaigns. Purchase Orders Procurement documents exchanged with supplier systems. Budgets & Bid Strategies is specific to Bingads and Purchase Orders to SAP Business ByDesign — each maps to any object or custom field on the other side.

How changes propagate between Bingads and SAP Business ByDesign

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Bingads SAP Business ByDesign Interval-based propagation

DetectionStacksync polls Bingads for changes on an incremental schedule, reading only records changed since the previous pass. No webhooks or change-data-capture.

DeliveryEach detected change is written to SAP Business ByDesign through its API, with automatic retries and rate-limit backoff.

SAP Business ByDesign Bingads Interval-based propagation

DetectionStacksync polls SAP Business ByDesign for changes on an incremental schedule, reading only records changed since the previous pass. Polling on last-changed timestamps.

DeliveryEach detected change is written to Bingads through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Bingads: Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.
What ships with Bingads ⇄ SAP Business ByDesign

Connect Bingads and SAP Business ByDesign for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Bingads–SAP Business ByDesign connection.

Real-time

Two-way sync

Changes in Bingads or SAP Business ByDesign instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Bingads or SAP Business ByDesign data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Bingads or SAP Business ByDesign record.

Observability

Monitoring

Track your Bingads ⇄ SAP Business ByDesign sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Bingads and SAP Business ByDesign.

How the Bingads and SAP Business ByDesign connectors work

Bingads

Integration surface
SOAP web services (Bing Ads API v13): Campaign Management, Bulk, Reporting, Customer Management, Customer Billing, and Ad Insight services, plus offline conversion import. SDKs for C#, Java, Python, and PHP; a Sandbox environment mirrors production.
Authentication
OAuth 2.0 (Microsoft identity platform / Azure AD) access tokens passed in the SOAP AuthenticationToken header, plus a Microsoft Advertising Developer Token that authorizes API access; calls are scoped by CustomerId and account (CustomerAccountId).
Change detection
No webhooks or change-data-capture. Reporting is asynchronous - submit a report request, poll until it completes, then download the file. Current campaign state is refreshed via scheduled Bulk downloads (full or by last-sync date) or entity list calls.
Capabilities
read · write
Rate limits
Service-specific throttling rather than one global limit. Ad Insight caps calls per user per minute with a 60-second sliding window at the customer level. The Bulk service caps download/upload calls and, once hit, returns 'no more bulk upload or download calls will be permitted for this account,' clearing after up to 15 minutes; Campaign Management caps entities per call, so large changes go through Bulk.

SAP Business ByDesign

Integration surface
SOAP web services plus OData services for analytical and custom data access
Authentication
Basic authentication over TLS for service users; OAuth-based options exist for certain scenarios
Change detection
Polling on last-changed timestamps; the platform does not offer a general webhook surface
Capabilities
read · write
How it works

How to connect Bingads to SAP Business ByDesign — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Bingads and SAP Business ByDesign with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Bingads connected
    SAP Business ByDesign connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Bingads and SAP Business ByDesign objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Bingads ⇄ SAP Business ByDesign
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Bingads SAP Business ByDesign
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Bingads and SAP Business ByDesign integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

Every pair below is a real-time, two-way sync. Search all 474 integrations available for Bingads and SAP Business ByDesign.

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