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Marketing ⇄ ERP

Iterable to SAP Business ByDesign integration — real-time, two-way sync

Keep Iterable and SAP Business ByDesign in sync without custom scripts. Cut weeks of integration work, eliminate silent data drift, and give your team a single, reliable source of truth.

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Why teams connect Iterable and SAP Business ByDesign

Feed the real customer, order, and revenue records from SAP Business ByDesign into Iterable so campaigns run on who actually bought what, and let contact and consent changes flow back in real time.

Marketing runs on lists of people, but the list rarely knows which of those people are paying customers, what they ordered, or what they are worth. SAP Business ByDesign holds exactly that: Customer Invoices, Materials / Products, Purchase Orders, Opportunities that record who the customer is, what they bought, and what they owe. When the two are joined only by a periodic export, campaigns go out against stale audiences, existing customers get prospecting emails, high-value accounts look the same as cold leads, and a canceled order still counts toward a segment.

Stacksync syncs Customer Invoices, Materials / Products, Purchase Orders, Opportunities in SAP Business ByDesign with Templates, Lists, Catalogs, Commerce / Purchases in Iterable in real time, and where both sides accept writes, in both directions. Customer, order, and invoice data maps field by field onto the contacts, audiences, or accounts Iterable works with, so segmentation and personalization run on current purchase history instead of a month-old snapshot. Contact details and consent changes that originate in Iterable flow back onto the record in SAP Business ByDesign.

The strongest bridge between the two is identity and purchase history, who the customer is and what they have bought, so that is where most of the value sits. Because the sync is field-level, each system keeps the attributes the other has no use for; only the shared records are held in agreement.

Common use cases

  • 01 Sync project and time data with external professional-services tools for billing.
  • 02 Sync ByDesign accounts and contacts with an external CRM so sales works outside the ERP while finance keeps the master record.
  • 03 Track product and revenue Events (custom events, trackPurchase, updateCart) into Iterable from an app or database so journeys trigger on live behavior.
  • 04 Export Iterable engagement data (emailSend, emailOpen, emailClick, emailBounce, purchase) into a warehouse for deliverability and campaign reporting.

Common sync patterns

Lifecycle triggers from back-office events

A first order, a renewal, or a lapsed account recorded in SAP Business ByDesign appears in Iterable within seconds, ready to start or stop a lifecycle campaign.

Where Iterable captures new people: signups become customer records

Registrations, form fills, or new subscribers in Iterable create or update the corresponding record in SAP Business ByDesign, so the back office sees them without anyone re-keying.

Consent and contact changes travel

Email, address, or subscription-status changes stay aligned across both systems, so a customer who updates their details or opts out is respected everywhere.

What you can sync between Iterable and SAP Business ByDesign

Representative objects on each side — any object or custom field can map to any target. Schemas are auto-detected; types are converted between the two systems.

Iterable objects SAP Business ByDesign objects How this pairing syncs
Campaigns Email, SMS, push, and in-app sends; metadata and metrics read via GET /api/campaigns and /api/campaigns/metrics, created and sent via /api/campaigns/create and /api/campaigns/trigger. Purchase Orders Procurement documents exchanged with supplier systems. Campaigns is specific to Iterable and Purchase Orders to SAP Business ByDesign — each maps to any object or custom field on the other side.
Templates Reusable email/SMS/push/in-app message templates with handlebars fields; read via /api/templates and per-channel get endpoints, written via /api/templates/email/upsert and the other channel upserts. Opportunities Built-in CRM records synced with external sales tools when both are in use. Templates is specific to Iterable and Opportunities to SAP Business ByDesign — each maps to any object or custom field on the other side.
Lists Static subscriber lists; read via GET /api/lists and /api/lists/getUsers, with users added or removed via /api/lists/subscribe and /api/lists/unsubscribe to control who receives a send. Projects Project structures and tasks read for time and billing integrations. Lists is specific to Iterable and Projects to SAP Business ByDesign — each maps to any object or custom field on the other side.
Catalogs Named catalogs of items (products, content) used for personalization and recommendations; items upserted and read via /api/catalogs/{catalogName}/items. Employees Worker records referenced by time, expense, and project data. Catalogs is specific to Iterable and Employees to SAP Business ByDesign — each maps to any object or custom field on the other side.
Commerce / Purchases Purchase and cart activity tracked via /api/commerce/trackPurchase and /api/commerce/updateCart, feeding revenue attribution and abandoned-cart journeys. Business Partners (Accounts) Customer and supplier master data synced with CRMs and procurement tools. Commerce / Purchases is specific to Iterable and Business Partners (Accounts) to SAP Business ByDesign — each maps to any object or custom field on the other side.
Export data Historical user and event records pulled through the Export API (/api/export/data.json, data.csv, and userEvents) across data types like emailSend, emailOpen, emailClick, emailBounce, purchase, and customEvent. Contacts Person records linked to accounts, aligned with CRM contact objects. Export data is specific to Iterable and Contacts to SAP Business ByDesign — each maps to any object or custom field on the other side.

How changes propagate between Iterable and SAP Business ByDesign

Each direction of the sync is driven by what the source system can signal and what the destination accepts — detection, delivery, and expected latency below.

Iterable SAP Business ByDesign Sub-second propagation

DetectionIterable notifies Stacksync of record changes through webhook events. System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time.

DeliveryEach detected change is written to SAP Business ByDesign through its API, with automatic retries and rate-limit backoff.

SAP Business ByDesign Iterable Interval-based propagation

DetectionStacksync polls SAP Business ByDesign for changes on an incremental schedule, reading only records changed since the previous pass. Polling on last-changed timestamps.

DeliveryEach detected change is written to Iterable through its API, with automatic retries and rate-limit backoff.

Rate-limit considerations

  • Iterable: Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.
What ships with Iterable ⇄ SAP Business ByDesign

Connect Iterable and SAP Business ByDesign for flexible, real-time data sync.

Real-time sync, workflow automation, event queues, EDI, and monitoring, for every Iterable–SAP Business ByDesign connection.

Real-time

Two-way sync

Changes in Iterable or SAP Business ByDesign instantly reflect in both systems. No stale data, no manual imports.

No-code + pro-code

Workflow automation

Trigger automated workflows whenever Iterable or SAP Business ByDesign data changes, update records, fire webhooks, or kick off sequences without brittle API scripts.

At scale

Event queues

Handle millions of events per minute without losing a single Iterable or SAP Business ByDesign record.

Observability

Monitoring

Track your Iterable ⇄ SAP Business ByDesign sync health, view errors, and replay failed events in one click.

Trading partners

EDI

Transform legacy EDI complexity into simple database interactions between Iterable and SAP Business ByDesign.

How the Iterable and SAP Business ByDesign connectors work

Iterable

Integration surface
Iterable REST API (JSON over HTTPS): Users, Events, Campaigns, Templates, Lists, Catalogs, and Commerce endpoints, plus a bulk Export API for historical data
Authentication
API key sent in the Api-Key HTTP header (also accepted as Api_Key; the name is case-insensitive). Keys are scoped by type - Server-side, JavaScript (Web SDK), or Mobile - with optional JWT-enabled keys. US projects use api.iterable.com; EU projects use api.eu.iterable.com.
Change detection
System Webhooks push email/SMS/push/in-app and custom events (send, open, click, bounce, complaint, unsubscribe) as JSON POSTs in near real time; historical backfill and incremental catch-up run through the Export API over a date range.
Capabilities
read · write · webhooks
Rate limits
Limits are per endpoint and per project/key; exceeding one returns HTTP 429, so exponential backoff is advised. Event tracking allows far higher volume than metadata endpoints like campaigns/templates, and the Export API is throttled more tightly. Since Nov 10, 2025, passing the key in the query string or body is rate-limited more strictly than the Api-Key header.

SAP Business ByDesign

Integration surface
SOAP web services plus OData services for analytical and custom data access
Authentication
Basic authentication over TLS for service users; OAuth-based options exist for certain scenarios
Change detection
Polling on last-changed timestamps; the platform does not offer a general webhook surface
Capabilities
read · write
How it works

How to connect Iterable to SAP Business ByDesign — three steps, no code

Configure and sync within minutes, no code. Whether you sync 50k or 100M+ records, Stacksync handles the queues, infra, and plumbing. Integrations are non-invasive and need zero setup on your systems.

  1. 01

    Connect your apps

    Authenticate Iterable and SAP Business ByDesign with each platform's native method — OAuth, API keys, or service accounts — plus secure options like SSH tunneling, IP whitelisting, and VPC peering.

    • OAuth 2.0
    • SSH tunnel
    • VPC peering
    Iterable connected
    SAP Business ByDesign connected
    OAuth 2.0
    SSH tunnel
    SSL certificate
    VPC peering
  2. 02

    Choose tables

    Pick the Iterable and SAP Business ByDesign objects to sync — Stacksync auto-detects both schemas, including custom fields where the platform exposes them. Sync to existing tables, or let Stacksync create new ones with ideal data types.

    • Standard objects
    • Custom objects
    • Auto-schema
    objects · Iterable ⇄ SAP Business ByDesign
    Customers 12,480
    Sales Orders 8,213
    Invoices 5,902
    Items 1,344
  3. 03

    Map fields

    Fields map automatically even when names and types differ. Stacksync handles transformation and type casting for you, zero configuration required.

    • Auto-map
    • Type casting
    • Transforms
    Iterable SAP Business ByDesign
    Company company_name text
    Email email text
    Amount amount numeric
    Created created_at timestamp
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FAQ

Iterable and SAP Business ByDesign integration FAQ

SECURITY

Security teams trust Stacksync

As a data company, we understand the importance of keeping your data secure. Stacksync is built with security best practices to keep your data safe at every layer, and is DPF-certified for US, EU, UK and CH data transfers.

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SSO & SCIM

Let your users access Stacksync from your centralized user management systems. Works with Okta, Azure, Google SSO and more.

Alerts

Immediately get alerted about record syncing issues over email, Slack, PagerDuty and WhatsApp. Resolve issues from a centralized dashboard with retry and revert options.

Secure connection options

Securely connects to your systems with:

OAuth 2 SSH Tunnelling SSL certificates IP Whitelisting VPN gateway VPC peering and more

Related integrations

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